MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
BA (Honours) Marketing Communications and Advertising
Sheffield Hallam - City Campus
INTAKE: September
Program Overview
Sheffield Hallam University (SHU), located in Sheffield, South Yorkshire, UK, offers an engaging BA (Honours) Marketing Communications and Advertising program designed to prepare students for dynamic careers in the rapidly evolving field of marketing and advertising. This program provides students with a comprehensive understanding of marketing principles, strategic communication strategies, and advertising techniques, equipping them with the skills and knowledge needed to excel in this competitive industry.
Curriculum: The BA (Honours) Marketing Communications and Advertising curriculum at Sheffield Hallam University is structured to cover a broad range of topics relevant to the field. Students explore foundational concepts in marketing, consumer behavior, branding, market research, and integrated marketing communications. They also delve into the creative aspects of advertising, learning about copywriting, design principles, media planning, and campaign execution. Through a combination of theoretical coursework, practical projects, and industry-focused assignments, students develop a diverse skill set and a deep understanding of the marketing and advertising landscape.
Research Focus: Sheffield Hallam University emphasizes the importance of research in informing marketing strategies and advertising campaigns. Faculty members engage in research projects that explore emerging trends, consumer insights, and the impact of new technologies on marketing communication practices. Students have the opportunity to participate in research initiatives, conduct market research projects, and analyze data to inform marketing decisions. By staying abreast of industry developments and conducting research in collaboration with industry partners, SHU ensures that its marketing communications and advertising program remains innovative and industry-relevant.
Industry Engagement: SHU fosters strong connections with industry partners to provide students with valuable insights and experiences in marketing communications and advertising. Through guest lectures, industry workshops, networking events, and collaborative projects, students have the opportunity to interact with professionals working in advertising agencies, marketing firms, media companies, and corporate marketing departments. Industry placements and internships offer students hands-on experience in real-world settings, allowing them to apply their knowledge and skills in practical contexts and build professional networks within the industry.
Global Perspective: As a diverse and globally-focused institution, Sheffield Hallam University offers students a global perspective on marketing communications and advertising. The BA (Honours) program explores international marketing strategies, cross-cultural communication practices, and the globalization of brands and advertising campaigns. Students have the opportunity to study global trends, analyze case studies from around the world, and collaborate with peers from diverse cultural backgrounds. Through international exchange programs, study abroad opportunities, and global industry partnerships, SHU prepares students for careers in a multicultural and interconnected world.
Location
Sheffield Hallam - City Campus
Score
IELTS 6
Tuition Fee
£ 15860
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.
Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Sheffield Hallam University (SHU), located in Sheffield, South Yorkshire, UK, offers a BA (Honours) Marketing Communications and Advertising program that prepares graduates for diverse and rewarding career opportunities in the dynamic field of marketing and advertising. With a focus on strategic communication, creative expression, and industry-relevant skills, SHU equips students with the knowledge and expertise needed to succeed in this competitive industry.
Marketing Coordinator/Manager: Graduates of the BA (Honours) Marketing Communications and Advertising program are well-positioned for roles as marketing coordinators or managers. They work within marketing departments or agencies, developing and implementing strategic marketing plans, overseeing advertising campaigns, and managing various aspects of the marketing mix. Responsibilities may include market research, brand management, digital marketing, content creation, and campaign analytics.
Advertising Account Executive/Manager: Advertising agencies rely on talented professionals to manage client relationships, develop creative campaigns, and ensure the successful execution of advertising initiatives. SHU graduates may pursue roles as advertising account executives or managers, serving as the primary point of contact between clients and agency teams. They collaborate with clients to understand their objectives, develop strategic briefs, coordinate campaign logistics, and measure campaign effectiveness to drive client satisfaction and campaign success.
Digital Marketing Specialist: In today's digital landscape, digital marketing specialists play a crucial role in developing and implementing online marketing strategies to reach target audiences effectively. Graduates of the BA (Honours) Marketing Communications and Advertising program possess the skills needed to excel in digital marketing roles. They may specialize in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, or web analytics, leveraging digital channels to drive engagement, generate leads, and increase brand visibility.
Brand Manager: Brand managers are responsible for shaping and maintaining the identity, reputation, and perception of brands in the marketplace. SHU graduates with a background in marketing communications and advertising are well-suited for roles as brand managers. They develop brand strategies, oversee brand messaging and positioning, manage brand assets, and collaborate with cross-functional teams to ensure brand consistency across all touchpoints. Brand managers play a key role in driving brand loyalty, awareness, and equity through integrated marketing campaigns and brand-building initiatives.
Public Relations (PR) Specialist: Effective communication and relationship management are essential for organizations to maintain a positive public image and build strong stakeholder relationships. Graduates of the BA (Honours) Marketing Communications and Advertising program may pursue careers as PR specialists, working for corporations, agencies, or nonprofit organizations. They develop PR strategies, craft press releases and media pitches, coordinate media relations, manage crisis communications, and cultivate positive relationships with media outlets, influencers, and key stakeholders to enhance brand reputation and credibility.
