MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
BA (Honours) Business and Marketing
Sheffield Hallam - City Campus
INTAKE: September
Program Overview
The BA (Honours) in Business and Marketing at Sheffield Hallam University, UK, is a prestigious program designed to equip students with the knowledge and skills needed to thrive in the dynamic and competitive field of business and marketing. This comprehensive program provides students with a solid foundation in business principles while also focusing on key aspects of marketing strategy, consumer behavior, and market analysis.
Curriculum: The curriculum of the BA (Honours) in Business and Marketing at Sheffield Hallam University is carefully crafted to provide students with a well-rounded education. Students study a range of modules covering topics such as business management, marketing principles, digital marketing, market research, branding, and advertising. Through a combination of lectures, seminars, case studies, and practical projects, students develop a deep understanding of both the theoretical concepts and practical applications of business and marketing strategies.
Research Focus: Sheffield Hallam University is committed to research excellence, and this commitment is reflected in the BA (Honours) in Business and Marketing program. Faculty members are actively engaged in research projects spanning various areas such as consumer behavior, market trends, digital marketing innovations, and strategic marketing management. Students have the opportunity to participate in research activities, gaining valuable insights and practical research skills that enhance their academic experience and prepare them for future careers in business and marketing.
Industry Engagement: The university maintains strong ties with industry partners, ensuring that the BA (Honours) in Business and Marketing program remains relevant to the evolving needs of the business community. Through guest lectures, industry workshops, networking events, and placement opportunities, students are exposed to real-world business challenges and opportunities. Industry professionals contribute to curriculum development, share their expertise, and provide valuable insights into current trends and practices in the field of business and marketing.
Global Perspective: With a focus on the global marketplace, the BA (Honours) in Business and Marketing program emphasizes the importance of understanding international business environments and cultural differences. International case studies, experiential learning opportunities, and multicultural interactions enable students to develop a global perspective and gain insights into global marketing strategies. The university also encourages participation in international exchange programs, allowing students to immerse themselves in different cultures and gain firsthand experience in global business practices.
Location
Sheffield Hallam - City Campus
Score
IELTS 6
Tuition Fee
£ 15860
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.
Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of Sheffield Hallam University's BA (Honours) in Business and Marketing program possess a versatile skill set that opens doors to a wide range of exciting career opportunities in the ever-evolving business and marketing landscape. Equipped with a solid foundation in business principles and specialized knowledge in marketing strategies, graduates are well-prepared to excel in various roles across industries.
Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, supporting marketing campaigns, conducting market research, and assisting with the development of marketing strategies. They may work for marketing agencies, corporations, or nonprofit organizations.
Digital Marketing Specialist: With expertise in digital marketing tools and techniques, graduates can pursue roles as digital marketing specialists, focusing on social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising. They may work for digital marketing agencies, e-commerce companies, or in-house marketing departments.
Brand Manager: Graduates can work as brand managers, responsible for developing and executing brand strategies, managing brand identity, and monitoring brand performance. They may work for consumer goods companies, hospitality businesses, or fashion brands.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting surveys, analyzing data, and interpreting market trends to provide insights into consumer behavior, market segmentation, and product positioning. They may work for market research firms, consulting companies, or corporations.
Advertising Executive: Those with a creative flair can pursue careers as advertising executives, working on advertising campaigns, creating marketing materials, and managing client relationships. They may work for advertising agencies, media companies, or corporate advertising departments.
Sales Representative: Graduates can start their careers as sales representatives, promoting products or services, building relationships with clients, and closing sales deals. They may work in industries such as retail, pharmaceuticals, or technology.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication between organizations and the public, media, or stakeholders. They may create press releases, organize events, and handle crisis communications for corporations, government agencies, or nonprofit organizations.
Marketing Consultant: Graduates can become marketing consultants, providing strategic advice and solutions to businesses seeking to improve their marketing efforts, expand their market reach, or launch new products. They may work independently or for consulting firms.
Product Manager: Graduates can pursue roles as product managers, overseeing the development, launch, and marketing of products or services. They may work closely with cross-functional teams to ensure product success in the market.
Entrepreneurship: With their knowledge of business and marketing principles, graduates may choose to start their own businesses or ventures, leveraging their skills to identify market opportunities, develop innovative products or services, and build successful brands.
