MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
BA (Honours) Marketing
Sheffield Hallam - City Campus
INTAKE: September
Program Overview
The BA (Honours) Marketing program at Sheffield Hallam University provides students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. This program equips students with the knowledge and skills necessary to excel in various marketing roles across different industries. Students explore key marketing concepts such as consumer behavior, market research, branding, digital marketing, and strategic marketing planning. Through a blend of theoretical learning, practical exercises, and industry projects, students develop the critical thinking, analytical, and creative abilities needed to thrive in the field of marketing.
Curriculum: The curriculum of the BA Marketing program covers a wide range of topics essential to contemporary marketing practice. Students study core modules in marketing fundamentals, market analysis, marketing communications, digital marketing, and strategic marketing management. They also have the opportunity to specialize in areas such as brand management, social media marketing, advertising, public relations, or international marketing. The program emphasizes experiential learning through case studies, marketing simulations, and live projects, enabling students to apply their knowledge in real-world marketing scenarios and develop practical skills relevant to the industry.
Research Focus: Sheffield Hallam University encourages a strong research focus in the BA Marketing program, enabling students to explore emerging trends, consumer insights, and marketing innovations through research-led learning. Research-focused modules provide students with opportunities to conduct market research, analyze consumer behavior, and evaluate marketing strategies using quantitative and qualitative research methods. Students engage in research projects, literature reviews, and data analysis, enhancing their research skills and critical thinking abilities in the context of marketing.
Industry Engagement: The BA Marketing program fosters close connections with industry partners, marketing agencies, and businesses to ensure that students gain practical insights into the marketing profession. Industry engagement activities include guest lectures, workshops, marketing challenges, and industry placements, providing students with opportunities to learn from marketing professionals, gain exposure to real-world marketing campaigns, and develop industry-relevant skills. Students also have the chance to work on live projects with local businesses, helping them to build their professional networks and gain valuable experience in marketing practice.
Global Perspective: Marketing is a global discipline that operates in diverse cultural and economic contexts around the world. The BA Marketing program at Sheffield Hallam University incorporates a global perspective, exposing students to international marketing strategies, cross-cultural consumer behavior, and global marketing trends. Students study case studies from different regions, engage with global brands, and have the opportunity to participate in international marketing projects or study tours. This global perspective prepares students to work in multicultural environments, understand global market dynamics, and address marketing challenges on a global scale.
Location
Sheffield Hallam - City Campus
Score
IELTS 6
Tuition Fee
£ 15860
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.
Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of Sheffield Hallam University's BA (Honours) Marketing program possess a diverse skill set and specialized knowledge that qualify them for a wide range of career opportunities in the dynamic field of marketing. With their expertise in marketing strategy, consumer behavior, market research, and digital marketing, graduates are well-equipped to pursue rewarding careers in various sectors.
Marketing Executive/Coordinator: Many graduates start their careers as marketing executives or coordinators, working within marketing departments of companies, agencies, or non-profit organizations. Marketing executives assist with the development and implementation of marketing campaigns, manage social media channels, analyze market trends, and support marketing strategies to promote products or services to target audiences.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, some graduates specialize in roles as digital marketing specialists. Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and social media marketing. They develop digital marketing campaigns, analyze performance metrics, and optimize digital channels to reach and engage with customers effectively.
Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and managing brands for companies or products. Brand managers oversee brand strategy, positioning, and messaging, conduct market research to understand consumer preferences, and collaborate with creative teams to develop branding materials, advertisements, and promotional campaigns that align with brand values and resonate with target audiences.
Market Research Analyst: Some graduates specialize in roles as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitive landscapes. Market research analysts design surveys, collect and analyze data, and prepare reports with actionable recommendations to support marketing strategies, product development, and business decision-making.
Advertising Account Executive: Graduates may work as advertising account executives in advertising agencies or media companies, serving as the liaison between clients and agency teams. Advertising account executives manage client relationships, develop advertising briefs, coordinate creative projects, and ensure that advertising campaigns meet client objectives, budgets, and deadlines.
Social Media Manager: With the growing importance of social media in marketing, some graduates specialize in roles as social media managers. Social media managers develop social media strategies, create content calendars, manage social media platforms, engage with audiences, and analyze social media performance metrics to optimize social media campaigns and build brand presence online.
Public Relations Officer: Graduates may pursue careers in public relations (PR), managing communication between organizations and the public. PR officers develop PR strategies, write press releases, organize events, handle media inquiries, and manage crisis communication to maintain positive public perception and enhance brand reputation.
Market Development Manager: Some graduates work as market development managers, responsible for identifying and expanding into new markets or segments. Market development managers conduct market analysis, develop market entry strategies, establish partnerships, and execute marketing initiatives to drive growth and increase market share in target markets.
E-commerce Specialist: With the growth of e-commerce, graduates may specialize in roles as e-commerce specialists, focusing on online retail strategies and operations. E-commerce specialists manage online stores, optimize product listings, analyze website performance, and implement strategies to enhance user experience, increase conversion rates, and drive online sales.
Entrepreneur/Startup Founder: Some graduates choose to start their own businesses or entrepreneurial ventures in the marketing industry. As entrepreneurs, they have the opportunity to apply their marketing skills to launch new products or services, develop innovative marketing solutions, and build their own brands or agencies.
