MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
BA (Honours) Business and Marketing (top-up)
Sheffield Hallam - City Campus
INTAKE: September
Program Overview
The BA (Honours) Business and Marketing (two year top-up) program at Sheffield Hallam University is designed to provide students with a comprehensive understanding of business principles, marketing strategies, and consumer behavior. This accelerated undergraduate degree is tailored for students who have completed a relevant higher diploma or foundation degree and wish to further their studies to obtain an honours degree. The program combines theoretical knowledge with practical skills, equipping students with the tools and expertise needed to succeed in dynamic and competitive business environments.
Curriculum: The curriculum of the BA Business and Marketing program covers a wide range of topics relevant to modern business practices and marketing strategies. Students study core modules such as marketing management, consumer behavior, digital marketing, market research, branding, and strategic marketing planning. The program also includes practical exercises, case studies, and industry projects to develop students' analytical abilities, strategic thinking, and marketing skills.
Research Focus: Sheffield Hallam University emphasizes research-led teaching in the BA Business and Marketing program, providing students with opportunities to engage in applied research projects and marketing consultancy assignments. Research-focused modules enable students to explore current trends, issues, and challenges in marketing, conduct market analysis, and develop evidence-based marketing strategies. Faculty members are actively involved in research, contributing to advancements in marketing theory, practice, and innovation.
Industry Engagement: The BA Business and Marketing program maintains strong connections with industry partners, marketing agencies, and business networks to ensure that students receive practical training and industry-relevant experiences. Industry engagement activities may include guest lectures from marketing professionals, networking events, marketing campaigns, and consultancy projects with local businesses or multinational corporations. These connections provide students with insights into real-world marketing practices, networking opportunities, and potential pathways for career advancement in marketing and business.
Global Perspective: Marketing is inherently global, with companies operating in diverse markets and cultures around the world. The BA Business and Marketing program at Sheffield Hallam University incorporates a global perspective, exposing students to international marketing environments, cross-cultural consumer behavior, and global market trends. Students have opportunities to study global marketing strategies, engage with international case studies, and participate in study abroad programs or international marketing projects. This global perspective prepares students to work in multicultural settings and to pursue opportunities in the global marketplace.
Location
Sheffield Hallam - City Campus
Score
IELTS 6
Tuition Fee
£ 15860
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.
Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of Sheffield Hallam University's BA (Honours) Business and Marketing (two year top-up) program possess a versatile skill set and are well-prepared for a wide range of career opportunities in the fields of business management, marketing, and related areas. With their blend of business acumen and marketing expertise, graduates can pursue various roles across different industries.
Marketing Manager/Director: Many graduates choose to work as marketing managers or directors, responsible for developing and implementing strategic marketing plans to promote products or services, attract customers, and achieve business objectives. Marketing managers oversee marketing campaigns, branding initiatives, market research, and digital marketing strategies to drive sales and enhance brand awareness.
Brand Manager/Strategist: Some graduates pursue careers as brand managers or brand strategists, responsible for managing and enhancing the reputation, identity, and perception of brands. Brand managers develop brand strategies, positioning, and messaging, conduct market analysis, and oversee brand communication across various channels to strengthen brand equity and customer loyalty.
Digital Marketing Specialist/Manager: Graduates may work as digital marketing specialists or managers, focusing on leveraging digital channels and technologies to reach and engage target audiences, drive website traffic, and generate leads or sales. Digital marketing specialists manage online advertising, social media campaigns, email marketing, and search engine optimization (SEO) strategies to maximize online visibility and conversions.
Market Research Analyst/Manager: Some graduates choose to work as market research analysts or managers, conducting market research studies, analyzing consumer behavior, and interpreting market trends to inform business decisions and marketing strategies. Market research analysts design surveys, collect data, and generate insights to identify market opportunities, assess competitive landscapes, and guide product development or marketing efforts.
Product Manager/Developer: Graduates may work as product managers or developers, responsible for overseeing the development, launch, and management of products or services. Product managers conduct market analysis, define product features and specifications, collaborate with cross-functional teams, and coordinate product launches to meet customer needs and achieve business objectives.
Sales Manager/Representative: Some graduates pursue careers in sales management or sales representation, responsible for selling products or services to customers, businesses, or distributors. Sales managers develop sales strategies, set sales targets, train sales teams, and manage client relationships to drive revenue growth and achieve sales quotas.
Marketing Consultant/Agency Professional: Graduates may work as marketing consultants or professionals in marketing agencies, providing strategic advice, creative solutions, and marketing services to clients across different industries. Marketing consultants offer expertise in areas such as market analysis, brand strategy, digital marketing, and campaign management to help clients achieve their marketing objectives.
Entrepreneur/Small Business Owner: Some graduates choose to start their own businesses or ventures, leveraging their business and marketing skills to launch startups, small businesses, or consultancy firms. Entrepreneurs identify market opportunities, develop business plans, secure funding, and execute marketing strategies to build successful enterprises and achieve entrepreneurial success.
International Marketing Specialist/Manager: Graduates may work as international marketing specialists or managers, focusing on developing and implementing marketing strategies for global markets. International marketing specialists adapt marketing campaigns, localize content, and navigate cultural nuances to effectively reach and engage international audiences, expand market reach, and drive global growth.
Corporate Communications Manager/Director: Some graduates pursue careers in corporate communications, responsible for managing internal and external communications, public relations, and corporate branding for organizations. Corporate communications managers develop communication strategies, handle media relations, and manage crisis communications to enhance corporate reputation and stakeholder engagement.
