BA (Honours) Marketing with Public Relations

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 60 with no individual score below 51.
• DET (Duolingo English Test): A minimum score of 105 is required.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.

Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.

Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  

Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.

Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the BA (Honours) Marketing with Public Relations program at Sheffield Hallam University are well-prepared for a variety of exciting career opportunities in the fields of marketing, public relations (PR), communications, and related areas. With a strong foundation in marketing principles, strategic thinking, and communication skills, graduates can pursue roles in diverse industries and sectors. 

Marketing Coordinator/Assistant: Marketing coordinators or assistants support the development and implementation of marketing campaigns and strategies. They assist in market research, social media management, content creation, and campaign analysis. Marketing coordinators may work for marketing agencies, corporations, non-profit organizations, or government agencies.

Public Relations Officer/Executive: Public relations officers or executives manage the reputation and public image of organizations through strategic communication efforts. They develop PR campaigns, write press releases, organize events, and cultivate relationships with media outlets and stakeholders. PR officers may work for PR agencies, corporations, government departments, or non-profit organizations.

Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email, and search engines to reach and engage target audiences. They develop digital marketing strategies, create online content, manage digital advertising campaigns, and analyze digital metrics and analytics. Digital marketing specialists may work for digital marketing agencies, e-commerce companies, or in-house marketing teams.

Social Media Manager/Coordinator: Social media managers or coordinators oversee the planning, execution, and monitoring of social media campaigns and content. They manage social media accounts, create engaging content, interact with followers, and analyze social media metrics. Social media managers may work for brands, agencies, influencers, or media organizations.

Marketing Communications Specialist: Marketing communications specialists focus on developing and implementing integrated marketing communication strategies to promote products, services, or brands. They coordinate advertising, PR, digital marketing, and other communication efforts to ensure consistency and effectiveness. Marketing communications specialists may work for advertising agencies, marketing departments, or PR firms.

Brand Manager: Brand managers are responsible for managing and enhancing the reputation and identity of a brand. They develop brand strategies, oversee brand messaging and positioning, and ensure brand consistency across all marketing and communication channels. Brand managers may work for consumer goods companies, retail brands, or advertising agencies.

Market Research Analyst: Market research analysts collect and analyze data to evaluate market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups, and interpret data to provide insights and recommendations to inform marketing strategies and decision-making. Market research analysts may work for market research firms, consulting companies, or in-house research departments.

Event Coordinator/Manager: Event coordinators or managers plan and execute events such as product launches, trade shows, conferences, and promotional events. They oversee all aspects of event planning, including budgeting, venue selection, logistics, and coordination with vendors and stakeholders. Event coordinators may work for event management companies, corporations, or non-profit organizations.

Content Marketing Specialist: Content marketing specialists focus on creating and distributing valuable, relevant content to attract and engage target audiences. They develop content strategies, create blog posts, articles, videos, and other content formats, and distribute content through various channels such as websites, social media, and email newsletters. Content marketing specialists may work for content marketing agencies, media companies, or in-house marketing teams.