BA (Honours) Journalism, Public Relations with Media

Sheffield

 

INTAKE: September

Program Overview

The BA (Honours) Journalism, Public Relations with Media program at Sheffield Hallam University is designed to provide students with a comprehensive understanding of the dynamic fields of journalism, public relations (PR), and media. This interdisciplinary program equips students with the skills, knowledge, and practical experience needed to excel in the fast-paced world of media communication. Students explore the principles and practices of journalism, PR strategies, and media production techniques, preparing them for diverse and rewarding careers in media and communications.

Curriculum: The curriculum of the BA (Honours) Journalism, Public Relations with Media program is carefully structured to cover a wide range of topics relevant to contemporary media communication. Core modules include journalism ethics and law, media writing, digital media production, public relations theory, and strategic communication. Students also have the opportunity to choose elective modules based on their interests and career goals, such as investigative journalism, crisis communication, or social media marketing. The program integrates theoretical study with practical workshops, projects, and industry placements to develop students' skills in research, writing, storytelling, and media production.

Research Focus: While the BA (Honours) Journalism, Public Relations with Media program emphasizes practical skills and industry experience, students also engage in research activities to deepen their understanding of media communication theory and practice. Research modules may cover topics such as media sociology, audience analysis, media representation, and media effects. Students may have the opportunity to undertake independent research projects, conduct media analysis, or collaborate with faculty on research initiatives, exploring contemporary issues and trends in media and communication.

Industry Engagement: Sheffield Hallam University maintains strong connections with the media industry, providing students in the BA (Honours) Journalism, Public Relations with Media program with opportunities for industry engagement and professional development. Through guest lectures, workshops, and industry partnerships, students gain insights into the realities of media communication and receive guidance on career pathways. The university also facilitates industry placements, internships, and collaborative projects with media organizations and PR agencies, allowing students to gain practical experience and build connections within the industry.

Global Perspective: The BA (Honours) Journalism, Public Relations with Media program at Sheffield Hallam University incorporates a global perspective into its curriculum, recognizing the international nature of media communication and the interconnectedness of global media systems. Students study a variety of media cultures, practices, and issues from around the world, gaining exposure to different media landscapes, audience behaviors, and communication strategies. Additionally, the university may offer opportunities for students to participate in international exchange programs, study tours, or collaborations with global media organizations, providing them with a broader understanding of global media dynamics and cultural contexts.

Pollster Education

Location

Sheffield

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 15860

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • DET (Duolingo English Test): A minimum score of 105 is required.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.

Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.

Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  

Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.

Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the BA (Honours) Journalism, Public Relations with Media program at Sheffield Hallam University possess a diverse skill set and are well-equipped for a variety of exciting career opportunities in the fields of journalism, public relations (PR), and media. With a strong foundation in communication theory, practical skills, and industry experience, graduates can pursue roles in traditional media outlets, digital media companies, PR agencies, corporations, and nonprofit organizations.

Journalist: Many graduates pursue careers as journalists, working for newspapers, magazines, online publications, or broadcast media outlets. They research and write news stories, conduct interviews, and report on current events, politics, culture, and other topics of public interest. Journalists may specialize in areas such as investigative journalism, political reporting, feature writing, or multimedia journalism, contributing to informed public discourse and holding power to account.

Public Relations Specialist: Graduates may work in public relations roles, crafting strategic communication campaigns and managing the public image and reputation of individuals, organizations, or brands. They develop press releases, media pitches, and social media content, cultivate relationships with journalists and influencers, and handle crisis communication and reputation management. Public relations specialists may work in PR agencies, corporate communications departments, or government agencies.

Digital Content Creator/Editor: With the rise of digital media platforms and social media, there is a demand for skilled digital content creators and editors. Graduates may work as content creators, producing multimedia content such as articles, videos, podcasts, and social media posts for online publications, blogs, or digital media companies. They may also work as editors, curating and editing content, managing editorial calendars, and optimizing content for SEO and audience engagement.

Social Media Manager/Strategist: Graduates with expertise in social media may pursue careers as social media managers or strategists, helping organizations leverage social media platforms to build brand awareness, engage audiences, and drive traffic and conversions. They develop social media strategies, create content calendars, monitor social media channels, and analyze metrics to track performance and optimize campaigns. Social media managers may work in marketing agencies, PR firms, or in-house marketing teams.

Corporate Communications Specialist: Graduates may work in corporate communications roles, managing internal and external communications for corporations, nonprofits, or government agencies. They develop communication strategies, write corporate communications materials such as press releases, newsletters, and speeches, and coordinate internal events and employee communications. Corporate communications specialists play a key role in shaping organizational messaging and maintaining positive relationships with stakeholders.

Media Producer/Director: Graduates with skills in media production may pursue careers as media producers or directors, overseeing the creation of multimedia content for television, film, online platforms, or advertising. They develop creative concepts, manage production teams, and coordinate the production process from pre-production to post-production. Media producers and directors may work on documentaries, television shows, web series, or branded content campaigns.

Freelance Writer/Communications Consultant: Some graduates may choose to work as freelance writers or communications consultants, offering their services on a project basis to various clients and organizations. They may write articles, press releases, marketing copy, or website content, or provide strategic communication advice and support. Freelancers have the flexibility to work on diverse projects and clients, and may specialize in specific industries or niches such as travel, technology, or healthcare.


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