MSc International Events Management with Internship
The MSc International Events Management program at Manchester Metropolitan University i...
BSc (Hons) Sports Marketing Management
Manchester
INTAKE: September
Program Overview
The BSc (Hons) Sports Marketing Management program at Manchester Metropolitan University (MMU) offers students a comprehensive understanding of marketing principles within the context of the sports industry. This undergraduate degree program is designed to equip students with the knowledge and skills necessary for successful careers in sports marketing, brand management, sponsorship, and event promotion. With a focus on practical application and industry relevance, the program prepares graduates to thrive in the dynamic and competitive field of sports marketing.
Curriculum: The curriculum of the BSc (Hons) Sports Marketing Management program at MMU covers a wide range of topics relevant to sports marketing and management. Students study core marketing principles, consumer behavior, sports branding, sponsorship strategies, digital marketing in sports, event management, and sports analytics. They also gain practical skills in market research, campaign planning, and strategic marketing decision-making. Through a mix of lectures, seminars, workshops, and real-world projects, students develop a deep understanding of marketing theory and its application to the sports industry.
Research Focus: Manchester Metropolitan University is committed to advancing research in sports marketing and management, and students in the BSc (Hons) program have the opportunity to engage with research projects that explore key issues and trends in the field. They learn to critically evaluate academic literature, conduct market research, analyze consumer trends, and apply research findings to marketing strategies. Through research-led assignments and dissertations, students develop research skills and gain insights into emerging challenges and opportunities in sports marketing.
Industry Engagement: MMU maintains strong connections with sports organizations, marketing agencies, and brands, ensuring that the Sports Marketing Management program remains closely aligned with industry needs. Through guest lectures, industry placements, and networking events, students have the opportunity to engage with industry professionals, gain practical experience, and develop valuable connections within the sports marketing sector. Industry engagement provides students with insights into current practices, trends, and innovations in sports marketing, enhancing their employability upon graduation.
Global Perspective: With a diverse student body and a focus on global issues, Manchester Metropolitan University offers a global perspective within its Sports Marketing Management program. Students explore international sports markets, global sports events, and cross-cultural marketing challenges, gaining a broader understanding of the global sports industry. MMU also encourages international study exchanges, collaborative projects with international partners, and participation in global sports marketing conferences and events, allowing students to develop a global mindset and expand their professional networks.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.
Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.
It is important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of Manchester Metropolitan University's (MMU) BSc (Hons) Sports Marketing Management program are well-equipped to pursue various exciting career opportunities within the sports industry. With their blend of marketing expertise and specialized knowledge of the sports sector, graduates can explore diverse roles across sports marketing, brand management, sponsorship, event promotion, and more.
Sports Marketing Manager: Sports marketing managers work for sports organizations, agencies, or brands, where they devise and implement marketing strategies to promote sports events, teams, or products. They conduct market research, plan advertising campaigns, manage social media channels, and engage fans through innovative marketing initiatives.
Brand Manager (Sports): Brand managers specialize in managing and enhancing the brands associated with sports entities. They oversee brand messaging, product launches, and marketing campaigns, ensuring that brand values are effectively communicated to consumers and stakeholders. They may work for sports teams, apparel companies, or sports marketing agencies.
Sponsorship Manager: Sponsorship managers operate in various sectors, including brands, agencies, or sports organizations, negotiating and managing sponsorship deals with sports teams, athletes, or events. They identify sponsorship opportunities, develop sponsorship packages, and cultivate relationships with sponsors to optimize revenue and brand exposure.
Event Coordinator (Sports Events): Event coordinators are responsible for planning and executing sports events, such as tournaments, competitions, or conferences. They handle logistics, coordinate vendors and suppliers, manage budgets, and ensure the seamless execution of events, thereby creating memorable experiences for participants and spectators.
Digital Marketing Specialist (Sports): Digital marketing specialists leverage digital channels to promote sports events, teams, or brands. They design and execute digital marketing campaigns, manage social media platforms, optimize websites for search engines, and analyze digital analytics to drive engagement and conversions.
Business Development Executive (Sports): Business development executives work for sports organizations or agencies, identifying new business opportunities, partnerships, and revenue streams. They analyze market trends, pitch proposals to potential clients or sponsors, and negotiate contracts to foster business growth and profitability.
Market Research Analyst (Sports): Market research analysts specialize in gathering and analyzing data related to the sports industry. They gather insights into consumer preferences, market trends, and competitor strategies, which informs marketing decisions and strategic planning within sports organizations, brands, or agencies.
Public Relations Manager (Sports): Public relations managers manage the public image and reputation of sports entities, athletes, or brands. They develop communication strategies, handle media relations, and coordinate publicity campaigns to enhance brand visibility and manage crises effectively.
Sports Media Coordinator: Sports media coordinators work for sports organizations, broadcasters, or media agencies, coordinating media coverage, press releases, and interviews. They liaise with journalists, photographers, and broadcasters to ensure accurate and timely coverage of sports events and news.
Sports Entrepreneur: Entrepreneurial graduates may establish their own sports marketing agencies, event management companies, or sports technology startups. They pioneer innovative products or services, identify niche markets, and formulate business plans to launch and grow successful ventures within the sports industry.
