MSc International Events Management with Internship
The MSc International Events Management program at Manchester Metropolitan University i...
BA in (Hons) Marketing (with Placement)
Manchester
INTAKE: September
Program Overview
The BA (Hons) in Marketing program at Manchester Metropolitan University (MMU) is a comprehensive undergraduate degree that provides students with a solid foundation in marketing theory and practice. This four-year program, which includes a placement year, is designed to equip students with the knowledge, skills, and practical experience needed to excel in the dynamic field of marketing. Through a combination of academic study, hands-on projects, and industry placements, students develop a deep understanding of marketing principles, strategies, and techniques, preparing them for successful careers in a wide range of industries.
Curriculum: The curriculum of the BA (Hons) in Marketing program is carefully crafted to cover essential marketing topics while also offering flexibility for students to tailor their studies to their interests and career goals. Core modules provide students with a comprehensive understanding of marketing fundamentals, including consumer behavior, market research, branding, digital marketing, and marketing communications. In addition to core modules, students have the opportunity to choose elective modules in areas such as international marketing, social media marketing, retail marketing, and marketing analytics, allowing them to deepen their knowledge in specific areas of interest.
Research Focus: Research is an integral part of the BA (Hons) in Marketing program at MMU, with a strong emphasis on developing students' research skills and critical thinking abilities. Students have the opportunity to engage in research projects, case studies, and independent study under the guidance of experienced faculty members. They learn how to gather and analyze data, evaluate marketing strategies, and apply research findings to solve real-world marketing problems. Research-focused modules provide students with valuable insights into emerging trends and developments in the field of marketing, preparing them to become innovative and strategic marketers.
Industry Engagement: Manchester Metropolitan University is committed to providing students with opportunities for industry engagement to enhance their learning and employability. The BA (Hons) in Marketing program includes a placement year, during which students have the opportunity to gain hands-on experience working in marketing roles within organizations across various sectors. Placement opportunities allow students to apply their theoretical knowledge in real-world settings, develop practical skills, and build professional networks. In addition to placements, the program offers guest lectures, industry workshops, and networking events, enabling students to interact with marketing professionals, industry experts, and alumni.
Global Perspective: In today's globalized business environment, understanding international markets and cultural differences is essential for success in marketing. The BA (Hons) in Marketing program at MMU incorporates a global perspective into its curriculum, with modules that explore international marketing trends, cross-cultural consumer behavior, and global marketing strategies. Students have the opportunity to learn from international case studies, participate in global projects, and engage with students from diverse cultural backgrounds. Additionally, the program offers opportunities for international study exchanges and overseas placements, allowing students to broaden their horizons and develop intercultural competence.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.
Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.
It is important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) in Marketing program at Manchester Metropolitan University (MMU) with a four-year placement experience are well-prepared to pursue diverse and rewarding career paths in the field of marketing. Equipped with a comprehensive understanding of marketing principles, practical skills gained through industry placements, and a strong academic foundation, graduates have the flexibility to explore various roles across different sectors.
Marketing Manager: Many graduates pursue careers as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. Marketing managers analyze market trends, identify target audiences, and create marketing campaigns to drive sales and increase brand awareness. They may work in industries such as consumer goods, retail, technology, or hospitality.
Digital Marketing Specialist: Graduates with expertise in digital marketing may work as digital marketing specialists, focusing on online channels such as social media, search engine optimization (SEO), email marketing, and content marketing. Digital marketing specialists develop and execute digital marketing campaigns, analyze data to measure campaign performance, and optimize strategies to reach target audiences effectively.
Market Research Analyst: Some graduates pursue careers as market research analysts, gathering and analyzing data to help organizations understand consumer preferences, market trends, and competitive landscapes. Market research analysts conduct surveys, interviews, and focus groups, and use statistical techniques to interpret data and provide insights that inform marketing strategies and decision-making.
Brand Manager: Brand managers are responsible for building and managing brands to create a strong and positive brand image in the marketplace. Graduates may work as brand managers, developing brand strategies, executing brand campaigns, and ensuring brand consistency across all marketing channels. They collaborate with cross-functional teams to enhance brand equity and drive brand growth.
Advertising Account Executive: Graduates may work as advertising account executives for advertising agencies, managing client relationships and coordinating advertising campaigns. Advertising account executives collaborate with creative teams to develop ad concepts, manage project timelines and budgets, and ensure that campaigns meet clients' objectives and expectations.
Marketing Communications Specialist: Marketing communications specialists are responsible for developing and implementing communication strategies to engage target audiences and enhance brand visibility. Graduates may work as marketing communications specialists, creating content for marketing materials, managing social media platforms, and coordinating public relations activities to maintain positive brand perception.
Sales Manager: Some graduates pursue careers as sales managers, leading sales teams and driving revenue growth for organizations. Sales managers develop sales strategies, set sales targets, and coach sales representatives to achieve performance goals. They may work closely with marketing teams to align sales efforts with overall marketing objectives.
Product Manager: Product managers are responsible for managing the development, marketing, and performance of specific products or product lines. Graduates may work as product managers, conducting market research to identify product opportunities, defining product features and specifications, and collaborating with cross-functional teams to bring products to market and drive product success.
Market Analyst: Market analysts assess market conditions and trends to help organizations make informed business decisions. Graduates may work as market analysts, analyzing industry data, monitoring competitor activity, and forecasting market trends to identify opportunities and threats and provide strategic recommendations to support business growth.
Entrepreneur: Some graduates may choose to start their own businesses or pursue entrepreneurial ventures in marketing-related fields. With a solid understanding of marketing principles and strategies, graduates can leverage their skills to launch startups, consultancy firms, or e-commerce businesses, offering products or services in areas such as digital marketing, branding, market research, or marketing analytics.
