MSc International Events Management with Internship
The MSc International Events Management program at Manchester Metropolitan University i...
BA in (Hons) Marketing
Manchester
INTAKE: September
Program Overview
The BA (Hons) in Marketing program at Manchester Metropolitan University (MMU) offers students a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. Designed to equip students with the knowledge and skills necessary for a successful career in marketing, the program covers a wide range of topics including consumer behavior, market research, digital marketing, branding, and marketing communications. Through a combination of academic study, practical projects, and industry placements, students develop the expertise and professionalism required to thrive in the field of marketing.
Curriculum: The curriculum of the BA (Hons) in Marketing program is structured to provide students with a solid foundation in marketing theory and its practical application in real-world settings. Core modules cover key areas such as marketing principles, market analysis, marketing research methods, digital marketing strategies, brand management, and integrated marketing communications. Elective modules allow students to tailor their studies to their interests and career goals, with options including international marketing, social media marketing, retail marketing, and marketing analytics.
Research Focus: Manchester Metropolitan University emphasizes the importance of research and critical inquiry in the field of marketing. Students are encouraged to develop their research skills and explore contemporary marketing issues through independent study, group projects, and research dissertations. Faculty members actively engage in research across various marketing disciplines, contributing to the advancement of marketing knowledge and practice. Students have the opportunity to participate in research projects, conferences, and seminars, gaining valuable insights into emerging trends and developments in the field.
Industry Engagement: MMU has strong connections with industry partners and actively engages students with real-world marketing experiences. The BA (Hons) in Marketing program offers industry placements, internships, and live projects with leading companies, allowing students to apply their knowledge in professional settings and gain practical experience. Guest lectures, workshops, and networking events provide opportunities for students to interact with marketing professionals, industry experts, and alumni, enhancing their understanding of industry practices and trends.
Global Perspective: With an increasingly globalized marketplace, the BA (Hons) in Marketing program at MMU emphasizes the importance of understanding international markets and cultural differences in marketing strategies. Students explore global marketing trends, international consumer behavior, and cross-cultural marketing challenges, gaining insights into the complexities of conducting business in diverse cultural contexts. Opportunities for international study exchanges, overseas internships, and global research projects further enhance students' global perspective and intercultural competence.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.
Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.
It is important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) in Marketing program at Manchester Metropolitan University (MMU) are well-equipped for a wide range of exciting career opportunities in the dynamic field of marketing. With a solid foundation in marketing principles, strategic thinking, and practical skills, graduates can pursue diverse roles across various industries.
Marketing Executive: Graduates may start their careers as marketing executives, assisting in the development and implementation of marketing campaigns, conducting market research, analyzing consumer trends, and managing social media channels. This role provides a broad exposure to different aspects of marketing and serves as a stepping stone to more senior positions.
Brand Manager: Brand managers are responsible for developing and executing strategies to build and promote a brand's identity and reputation. Graduates with a BA in Marketing may work closely with product development teams, advertising agencies, and sales teams to ensure consistent brand messaging and positioning across all marketing channels.
Digital Marketing Specialist: In the age of digitalization, companies are increasingly investing in digital marketing strategies to reach their target audiences. Graduates may specialize in digital marketing roles, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media management, and content marketing.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive landscapes to inform marketing strategies and business decisions. Graduates with strong analytical skills and research expertise can excel in this role, working for market research firms, advertising agencies, or corporate marketing departments.
Advertising Account Executive: Advertising account executives liaise between clients and creative teams to develop and execute advertising campaigns that effectively communicate the client's message to the target audience. Graduates may work for advertising agencies, media companies, or in-house marketing departments, managing client relationships and project timelines.
Product Manager: Product managers oversee the development, launch, and promotion of products or services in the market. They collaborate with cross-functional teams, including product development, marketing, sales, and finance, to define product strategies, identify market opportunities, and drive product success throughout its lifecycle.
Marketing Communications Coordinator: Marketing communications coordinators are responsible for coordinating various marketing communications activities, including advertising, public relations, events, and promotions. Graduates may work for corporations, non-profit organizations, or marketing agencies, ensuring that marketing messages are effectively communicated to the target audience.
Social Media Manager: Social media managers are responsible for creating and managing social media content, engaging with followers, and monitoring social media performance metrics. Graduates with strong communication skills and a deep understanding of social media platforms can excel in this role, driving brand awareness and engagement online.
Retail Merchandiser: Retail merchandisers analyze consumer behavior, market trends, and sales data to optimize product assortments, pricing strategies, and promotional activities in retail environments. Graduates may work for retail companies, fashion brands, or e-commerce platforms, ensuring that products are presented effectively to drive sales.
Market Development Manager: Market development managers focus on identifying and pursuing new market opportunities for products or services. They conduct market research, develop market entry strategies, and establish partnerships or distribution channels to expand the company's reach and market share.
