BA in(Hons) Fashion Art Direction (with Placement)

Manchester

 

INTAKE: September

Program Overview

Manchester Metropolitan University (MMU) offers a BA (Hons) in Fashion Art Direction, a unique program that blends creativity with strategic thinking to prepare students for roles at the intersection of fashion, art, and communication. This four-year course, including a placement year, provides students with the skills and knowledge needed to conceptualize, develop, and execute compelling visual narratives for fashion brands and publications. MMU's Fashion Art Direction program emphasizes creativity, innovation, and critical thinking, equipping students with the tools to succeed in the dynamic field of fashion communication.

Curriculum: The curriculum of the BA (Hons) Fashion Art Direction program at MMU is designed to cover a wide range of topics related to fashion, art direction, visual communication, and creative strategy. Students study core modules in fashion styling, photography, graphic design, editorial layout, and creative direction, alongside optional modules in specialized areas such as digital media, fashion film, and experiential marketing. They engage in hands-on projects, collaborative workshops, and industry briefs, developing a portfolio of work that showcases their creativity and conceptual abilities.

Research Focus: Manchester Metropolitan University is committed to research excellence in the field of fashion art direction, with a focus on exploring innovative approaches, emerging trends, and interdisciplinary collaborations in fashion communication. The Fashion Art Direction program encourages students to engage in research projects exploring topics such as visual storytelling, brand identity, cultural influences, and digital media. Faculty members are actively involved in research initiatives, collaborating with industry partners and creative professionals to push the boundaries of fashion communication.

Industry Engagement: MMU's Fashion Art Direction program emphasizes industry engagement to provide students with real-world experience and practical skills that are highly valued by employers in the fashion and creative industries. Students benefit from guest lectures, masterclasses, and portfolio reviews delivered by leading fashion photographers, art directors, stylists, and editors. The university also facilitates placements and internships with fashion magazines, advertising agencies, design studios, and fashion brands, allowing students to gain hands-on experience and build professional networks in the fashion communication field.

Global Perspective: In today's globalized fashion industry, understanding cultural nuances, global trends, and diverse audiences is essential for fashion art directors. MMU's Fashion Art Direction program integrates a global perspective throughout its curriculum, exposing students to international fashion markets, cross-cultural influences, and global fashion media platforms. Students have the opportunity to study case studies of international fashion campaigns, analyze global fashion trends, and collaborate with international peers, preparing them for careers in the global fashion communication landscape.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 18500

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 61 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.

International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.

Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.

Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.

External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of Manchester Metropolitan University's BA (Hons) Fashion Art Direction program with Placement possess a unique blend of creative skills, strategic thinking, and industry experience, making them well-suited for a variety of exciting career paths in the dynamic world of fashion communication. 

Fashion Art Director: Graduates can work as fashion art directors for fashion magazines, advertising agencies, or fashion brands. They conceptualize and execute visual campaigns, oversee photo shoots, and develop creative strategies to communicate brand identity and storytelling through compelling imagery.

Fashion Photographer: Those with a passion for photography can pursue careers as fashion photographers, capturing images for fashion editorials, advertising campaigns, or e-commerce platforms. They collaborate with art directors, stylists, and models to create visually stunning images that convey the mood and aesthetic of a brand or publication.

Fashion Stylist: Graduates can work as fashion stylists, curating clothing and accessories for photo shoots, editorial spreads, or fashion shows. They collaborate with photographers and art directors to create cohesive looks that align with the concept and vision of a project or brand.

Graphic Designer/Visual Communicator: Those with strong graphic design skills can work as graphic designers or visual communicators for fashion magazines, design studios, or fashion brands. They create visual assets, layout designs, and digital content for print publications, websites, social media, and marketing materials.

Creative Director/Brand Strategist: Graduates can pursue roles as creative directors or brand strategists, leading creative teams and developing brand identity, messaging, and marketing campaigns for fashion brands or advertising agencies. They oversee the artistic direction of projects, ensuring consistency and alignment with brand values.

Digital Content Creator/Social Media Manager: Those with expertise in digital media can work as digital content creators or social media managers for fashion brands, influencers, or digital marketing agencies. They create engaging content, manage social media channels, and execute digital marketing campaigns to enhance brand visibility and engagement.

Fashion Editorial Assistant/Coordinator: Graduates can start their careers as editorial assistants or coordinators for fashion magazines, assisting with research, photo shoot coordination, and content creation. They contribute to the production of editorial features, interviews, and fashion spreads, gaining valuable experience in the editorial process.

Fashion Marketing Specialist/PR Coordinator: Those interested in marketing and public relations can work as fashion marketing specialists or PR coordinators, developing marketing strategies, PR campaigns, and brand partnerships to promote fashion brands and events. They collaborate with media outlets, influencers, and stakeholders to generate buzz and drive brand awareness.

Fashion Retail Visual Merchandiser: Graduates can work as visual merchandisers for fashion retailers, department stores, or luxury boutiques, creating visually appealing displays and store layouts to showcase merchandise and attract customers. They use their creative skills to enhance the shopping experience and drive sales.

Freelance Creative Professional: Graduates can pursue freelance careers as fashion photographers, stylists, graphic designers, or art directors, offering their creative services to fashion brands, publications, agencies, or individual clients. Freelancing offers flexibility and opportunities to work on a variety of projects across different platforms and industries.


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