MSc International Events Management with Internship
The MSc International Events Management program at Manchester Metropolitan University i...
BA in (Hons) Advertising and Brand Communications (with Placement)
Manchester
INTAKE: September
Program Overview
Manchester Metropolitan University (MMU) offers a comprehensive BA (Hons) in Advertising and Brand Communications, spanning four years with an optional placement year. This program equips students with a deep understanding of the dynamic advertising landscape, focusing on brand communication strategies, consumer behavior, market trends, and creative advertising techniques. Through a blend of theoretical knowledge and practical experience, students develop the skills necessary to thrive in the competitive advertising industry.
Curriculum: The curriculum of the BA (Hons) in Advertising and Brand Communications at MMU is meticulously designed to provide students with a holistic education in advertising and brand management. Courses cover a wide range of subjects including advertising principles, branding strategies, market research, digital marketing, copywriting, visual communication, and campaign management. The program emphasizes hands-on learning through projects, case studies, and industry simulations, ensuring that students are well-prepared for the challenges of the real-world advertising environment.
Research Focus: Manchester Metropolitan University maintains a strong emphasis on research within the field of advertising and brand communications. Faculty members are actively engaged in research projects exploring various aspects of advertising effectiveness, consumer psychology, brand perception, and market trends. Students have the opportunity to participate in research initiatives, gaining valuable insights into the latest developments shaping the advertising industry.
Industry Engagement: MMU fosters close ties with the advertising industry, providing students with numerous opportunities for industry engagement. The university collaborates with leading advertising agencies, marketing firms, and corporate partners to offer guest lectures, workshops, and networking events. Additionally, the optional placement year allows students to gain hands-on experience through internships with renowned companies, further enhancing their employability and industry connections.
Global Perspective: The BA (Hons) in Advertising and Brand Communications at MMU integrates a global perspective into its curriculum, preparing students to navigate the complexities of the international advertising arena. Courses explore global advertising trends, cross-cultural communication strategies, and the impact of globalization on consumer behavior. Furthermore, the university encourages students to participate in study abroad programs and international exchange opportunities, broadening their cultural awareness and expanding their professional networks on a global scale.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.
Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.
It is important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) in Advertising and Brand Communications from Manchester Metropolitan University (MMU) are well-equipped to pursue diverse career paths within the dynamic field of advertising and brand management. The program's comprehensive curriculum and industry-focused approach prepare students for various roles across the advertising sector.
Advertising Account Executive: With a strong foundation in advertising principles and campaign management, graduates can pursue roles as advertising account executives. In this capacity, they liaise between clients and creative teams, ensuring the successful execution of advertising campaigns and meeting client objectives.
Brand Manager: The program's emphasis on branding strategies and consumer behavior equips graduates for positions as brand managers. They oversee the development and implementation of brand strategies, conduct market research, and analyze brand performance to enhance brand equity and market presence.
Digital Marketing Specialist: In today's digital age, expertise in digital marketing is highly sought after. Graduates with a BA (Hons) in Advertising and Brand Communications are well-positioned to pursue roles as digital marketing specialists, utilizing their knowledge of online advertising platforms, social media marketing, and content creation to drive digital campaigns.
Copywriter: With a focus on creative advertising techniques and visual communication, graduates can pursue careers as copywriters. They craft compelling copy for advertisements, marketing materials, and digital content, effectively communicating brand messages to target audiences.
Media Planner: MMU graduates are equipped with the skills to excel as media planners, responsible for developing media strategies and selecting optimal advertising channels to reach target demographics. They analyze market trends and consumer behavior to maximize the impact of advertising investments.
Market Research Analyst: The program's emphasis on market research prepares graduates for roles as market research analysts. They collect and analyze data to evaluate advertising effectiveness, consumer preferences, and market trends, providing valuable insights to guide advertising strategies.
Public Relations Specialist: Graduates can also pursue careers in public relations, leveraging their understanding of brand communication and consumer engagement to manage public perception and enhance brand reputation through strategic PR campaigns.
Creative Director: With experience and expertise in creative advertising concepts and campaign management, graduates may aspire to become creative directors, leading creative teams and overseeing the development of innovative advertising campaigns for brands.
