BA in (Hons) Advertising and Brand Communications

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 61 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.

International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.

Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.

Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.

External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of Manchester Metropolitan University's (MMU) BA (Hons) Advertising and Brand Communications program have a wide range of career opportunities available to them in the fields of advertising, marketing, branding, and media. This undergraduate degree equips students with a blend of creative, analytical, and strategic skills essential for success in the dynamic and competitive advertising industry. 

Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies to manage client relationships, develop advertising campaigns, and coordinate the execution of marketing strategies. They liaise between clients and creative teams, ensuring that campaigns meet client objectives, budgets, and timelines.

Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness, loyalty, and equity. They may work for consumer goods companies, corporate brands, or branding agencies, conducting market research, analyzing consumer insights, and overseeing brand positioning, messaging, and visual identity.

Copywriter: Graduates may pursue careers as copywriters, creating compelling and persuasive copy for advertising campaigns, marketing materials, and digital content. They may work for advertising agencies, media companies, or freelance, crafting slogans, taglines, and ad copy that resonates with target audiences and communicates brand messages effectively.

Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on digital advertising, social media marketing, and online brand management. They may develop digital marketing campaigns, optimize website content for search engines, and analyze digital analytics data to track campaign performance and drive online engagement.

Media Planner/Buyer: Graduates may work as media planners or buyers, responsible for selecting media channels and negotiating advertising placements to reach target audiences effectively. They may work for advertising agencies, media planning firms, or in-house marketing departments, analyzing audience demographics, media consumption patterns, and advertising rates to develop media plans that maximize advertising ROI.

Market Research Analyst: Graduates can pursue careers as market research analysts, gathering and analyzing data on consumer preferences, market trends, and competitor activity to inform advertising and marketing strategies. They may work for market research firms, consulting companies, or in-house marketing teams, conducting surveys, focus groups, and data analysis to provide insights and recommendations for strategic decision-making.

Public Relations Specialist: Graduates may work as public relations specialists, managing communication between organizations and their stakeholders to enhance brand reputation and manage public perception. They may develop PR campaigns, write press releases, and coordinate media relations activities to generate positive publicity and manage crisis communications.