BSc (Hons) Sports Marketing Management

Manchester

 

INTAKE: September

Program Overview

The BSc (Hons) Sports Marketing Management program at Manchester Metropolitan University (MMU) offers students a unique blend of marketing principles tailored specifically to the sports industry. This undergraduate degree combines theoretical knowledge with practical applications, preparing students for careers in sports marketing, sponsorship, event management, and sports business.

Curriculum: The curriculum of the BSc (Hons) Sports Marketing Management program at MMU covers a wide range of topics essential to understanding sports marketing strategies and consumer behavior in the sports industry. Courses typically include modules on sports marketing principles, sponsorship management, sports event planning, digital marketing, brand management, and market research. Students engage in case studies, group projects, and experiential learning activities to apply marketing concepts to real-world sports marketing scenarios, developing their analytical, strategic, and creative skills.

Research Focus: MMU's BSc (Hons) Sports Marketing Management program emphasizes a strong research focus, encouraging students to explore current trends and challenges in sports marketing and sponsorship. Students learn research methodologies, data analysis techniques, and consumer behavior theories, enabling them to conduct research projects on topics such as sports fan engagement, brand loyalty, or sponsorship effectiveness. They may have the opportunity to collaborate with industry partners on research initiatives or undertake internships in sports marketing agencies or sports organizations.

Industry Engagement: The BSc (Hons) Sports Marketing Management program at MMU fosters close connections with the sports industry through partnerships with sports clubs, marketing agencies, and sports brands. Students have the opportunity to participate in industry placements, internships, and networking events, gaining practical experience and industry insights from professionals working in sports marketing, sponsorship, and event management. Industry projects and guest lectures provide students with exposure to current practices, trends, and challenges in the sports marketing industry.

Global Perspective: MMU recognizes the global nature of the sports industry and the importance of a global perspective in sports marketing management. The BSc (Hons) Sports Marketing Management program incorporates discussions on international sports marketing campaigns, cross-cultural consumer behaviors, and global sports events. Students learn to analyze global sports markets, identify opportunities for international expansion, and develop marketing strategies that resonate with diverse audiences and cultural contexts.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 17000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 61 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.

International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.

Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.

Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.

External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of Manchester Metropolitan University's (MMU) BSc (Hons) Sports Marketing Management program possess a diverse set of skills and knowledge that opens up various career opportunities in the sports industry. This undergraduate degree equips students with specialized marketing expertise tailored specifically for the sports sector. 

Sports Marketing Manager: Graduates may pursue careers as sports marketing managers, working for sports organizations, clubs, or brands to develop and execute marketing strategies to promote sports events, products, or services. They may be responsible for creating marketing campaigns, managing sponsorship agreements, and leveraging digital and traditional marketing channels to engage fans and drive revenue.

Sponsorship Manager: Graduates can work as sponsorship managers, negotiating and managing sponsorship deals between sports properties and corporate sponsors. They may be responsible for identifying potential sponsors, developing sponsorship packages, and maintaining relationships with sponsors to maximize brand exposure and return on investment for both parties.

Event Manager: Graduates may specialize in sports event management, planning and organizing sports events such as tournaments, races, or exhibitions. They may work for sports federations, event agencies, or sports venues, overseeing all aspects of event logistics, marketing, and operations to ensure successful and memorable experiences for participants and spectators.

Digital Marketing Specialist: Graduates may focus on digital marketing roles within the sports industry, leveraging digital platforms and technologies to engage fans, drive online traffic, and build brand awareness. They may work for sports teams, leagues, or agencies, managing social media accounts, creating content, and implementing digital advertising campaigns to reach target audiences and enhance fan engagement.

Brand Manager: Graduates can pursue careers as brand managers for sports brands or sports-related products. They may be responsible for developing brand identities, positioning strategies, and marketing campaigns to differentiate the brand in the marketplace and build brand equity among consumers.

Sports Business Analyst: Graduates may work as sports business analysts, conducting market research, trend analysis, and performance evaluations to provide insights and recommendations for strategic decision-making in the sports industry. They may work for sports consulting firms, market research agencies, or sports organizations, helping clients understand market dynamics, consumer behaviors, and competitive landscapes.

Sports Marketing Consultant: Graduates may become sports marketing consultants, providing strategic advice and guidance to sports organizations, brands, or agencies on marketing initiatives, sponsorship activations, or brand partnerships. They may offer expertise in areas such as market positioning, audience segmentation, and campaign effectiveness measurement to help clients achieve their marketing objectives and maximize ROI.


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