BA(Hons) Fashion Art Direction

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 61 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.

International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.

Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.

Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.

External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the BA (Hons) Fashion Art Direction program at Manchester Metropolitan University (MMU) possess a unique blend of creative, strategic, and visual communication skills that open up diverse career opportunities in the fashion, advertising, and media industries. 

Fashion Art Director: Many graduates pursue careers as fashion art directors, working for fashion brands, advertising agencies, or media companies. They conceptualize and oversee the visual direction of fashion campaigns, including advertising shoots, editorial layouts, and fashion films, ensuring that the creative vision aligns with brand identity and marketing objectives.

Creative Director: Some graduates advance to roles as creative directors, leading creative teams and overseeing the overall artistic direction of fashion brands, magazines, or advertising campaigns. They develop innovative concepts, manage creative projects, and collaborate with designers, photographers, stylists, and other creatives to produce compelling visual content.

Visual Merchandiser: BA (Hons) Fashion Art Direction graduates may work as visual merchandisers for retail stores, fashion boutiques, or department stores. They design and implement visually engaging displays, window installations, and store layouts to showcase merchandise and enhance the shopping experience, driving sales and reinforcing brand identity.

Fashion Photographer: Some graduates specialize in fashion photography, capturing images for fashion editorials, advertising campaigns, or e-commerce platforms. They collaborate closely with art directors, stylists, and models to create visually striking images that convey the mood, aesthetics, and storytelling elements of fashion brands and collections.

Fashion Stylist: BA (Hons) Fashion Art Direction graduates may pursue careers as fashion stylists, curating clothing, accessories, and props for fashion shoots, runway shows, or celebrity appearances. They work closely with photographers and art directors to create cohesive visual narratives that resonate with target audiences and communicate brand messages effectively.

Graphic Designer/Artworker: Graduates may work as graphic designers or artworkers for fashion brands, design studios, or advertising agencies. They design visual assets such as logos, branding materials, marketing collateral, and digital content, ensuring consistency with brand guidelines and enhancing brand recognition across various platforms.

Digital Content Creator: With the rise of digital media, BA (Hons) Fashion Art Direction graduates may pursue careers as digital content creators, producing visual content for social media platforms, websites, and online campaigns. They create engaging visuals, videos, and animations that captivate audiences and drive brand engagement and conversion.

Fashion Marketing Specialist: Some graduates specialize in fashion marketing, working as marketing specialists or coordinators for fashion brands or marketing agencies. They develop marketing strategies, plan and execute marketing campaigns, and analyze consumer insights and market trends to drive brand awareness, engagement, and sales.