MBA Business Administration (Marketing)

University Square Campus - Luton

 

INTAKE: April, June, Aug, Oct & Nov

Program Overview

The MBA Business Administration program with a specialization in Marketing at the University of Bedfordshire offers students a comprehensive understanding of business management principles and specialized knowledge in marketing strategies and techniques. The program combines theoretical knowledge with practical application, preparing students for leadership roles in the dynamic field of marketing.

  1. Core Business Modules: The program covers essential business topics such as strategic management, financial analysis, organizational behavior, and operations management. Students develop a strong foundation in business principles and gain a holistic understanding of various functional areas within an organization.

  2. Marketing Specialization: The program focuses on marketing strategies, consumer behavior, market research, brand management, digital marketing, and marketing communication. Students learn to analyze market trends, identify target audiences, develop effective marketing campaigns, and manage brand reputation in the digital age.

  3. Integrated Marketing Communications: Students explore the concept of integrated marketing communications and its importance in today's competitive business environment. They learn how to develop cohesive marketing messages across different channels, including advertising, public relations, social media, and digital platforms. They acquire skills in creating effective marketing communication plans to engage and influence target customers.

  4. Market Research and Analytics: The program emphasizes the significance of market research and data analytics in making informed marketing decisions. Students learn research methodologies, data collection techniques, and data analysis tools to gather insights about consumer preferences, market trends, and competitive landscapes. They acquire skills in using data to drive marketing strategies and measure the effectiveness of marketing campaigns.

  5. Strategic Marketing Management: Students gain knowledge of strategic marketing planning and management. They learn how to develop marketing strategies aligned with organizational goals and objectives. They explore concepts such as market segmentation, targeting, positioning, and competitive analysis. They also study the importance of innovation and sustainability in creating competitive advantage in the marketplace.

Pollster Education

Location

University Square Campus - Luton

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.  

  1. Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
  2. Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
  3. International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
  4. External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.

The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.

Graduates of the MBA Business Administration program with a specialization in Marketing have diverse career prospects in the field of marketing and general management. 

  1. Marketing Manager: Graduates can pursue marketing management roles in various industries. They can work for corporations, marketing agencies, or consulting firms, overseeing marketing strategies, campaigns, and brand management.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine optimization (SEO), and web analytics. They can work for e-commerce companies, digital agencies, or start-ups, driving digital marketing initiatives.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making. They can work for research firms, consumer goods companies, or marketing research departments within organizations.

  4. Product Manager: Graduates can pursue product management roles, responsible for developing and managing products or services throughout their lifecycle. They work closely with cross-functional teams, conducting market analysis, defining product strategies, and overseeing product launches.

  5. Brand Manager: Graduates can specialize in brand management, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand communication, and ensure brand consistency across all touchpoints. They can work for consumer goods companies, fashion brands, or advertising agencies.


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