MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
University Square Campus - Luton
INTAKE: April, June, Aug, Oct & Nov
The MBA Business Administration program with a specialization in Marketing at the University of Bedfordshire offers students a comprehensive understanding of business management principles and specialized knowledge in marketing strategies and techniques. The program combines theoretical knowledge with practical application, preparing students for leadership roles in the dynamic field of marketing.
Core Business Modules: The program covers essential business topics such as strategic management, financial analysis, organizational behavior, and operations management. Students develop a strong foundation in business principles and gain a holistic understanding of various functional areas within an organization.
Marketing Specialization: The program focuses on marketing strategies, consumer behavior, market research, brand management, digital marketing, and marketing communication. Students learn to analyze market trends, identify target audiences, develop effective marketing campaigns, and manage brand reputation in the digital age.
Integrated Marketing Communications: Students explore the concept of integrated marketing communications and its importance in today's competitive business environment. They learn how to develop cohesive marketing messages across different channels, including advertising, public relations, social media, and digital platforms. They acquire skills in creating effective marketing communication plans to engage and influence target customers.
Market Research and Analytics: The program emphasizes the significance of market research and data analytics in making informed marketing decisions. Students learn research methodologies, data collection techniques, and data analysis tools to gather insights about consumer preferences, market trends, and competitive landscapes. They acquire skills in using data to drive marketing strategies and measure the effectiveness of marketing campaigns.
Strategic Marketing Management: Students gain knowledge of strategic marketing planning and management. They learn how to develop marketing strategies aligned with organizational goals and objectives. They explore concepts such as market segmentation, targeting, positioning, and competitive analysis. They also study the importance of innovation and sustainability in creating competitive advantage in the marketplace.
University Square Campus - Luton
IELTS 6.5
£ 15400
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the MBA Business Administration program with a specialization in Marketing have diverse career prospects in the field of marketing and general management.
Marketing Manager: Graduates can pursue marketing management roles in various industries. They can work for corporations, marketing agencies, or consulting firms, overseeing marketing strategies, campaigns, and brand management.
Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine optimization (SEO), and web analytics. They can work for e-commerce companies, digital agencies, or start-ups, driving digital marketing initiatives.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making. They can work for research firms, consumer goods companies, or marketing research departments within organizations.
Product Manager: Graduates can pursue product management roles, responsible for developing and managing products or services throughout their lifecycle. They work closely with cross-functional teams, conducting market analysis, defining product strategies, and overseeing product launches.
Brand Manager: Graduates can specialize in brand management, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand communication, and ensure brand consistency across all touchpoints. They can work for consumer goods companies, fashion brands, or advertising agencies.