MSc International Events Management with Internship
The MSc International Events Management program at Manchester Metropolitan University i...
BA(Hons) Business and Marketing
Manchester
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing program at Manchester Metropolitan University (MMU) offers students a dynamic blend of business management principles and marketing strategies, preparing them for versatile roles in today's competitive marketplace. This program provides students with a comprehensive understanding of business operations, consumer behavior, market trends, and strategic marketing techniques.
Curriculum: The curriculum of the BA (Hons) Business and Marketing program at MMU is designed to cover a broad range of topics essential for success in both business and marketing fields. Students study modules in areas such as business strategy, marketing management, market research, branding, digital marketing, and consumer psychology. Additionally, the program may include courses in financial management, organizational behavior, entrepreneurship, and international business. The curriculum integrates theoretical concepts with practical applications, case studies, and real-world projects to develop students' analytical, problem-solving, and communication skills.
Research Focus: MMU emphasizes research within the BA (Hons) Business and Marketing program, encouraging students to engage in critical analysis and independent research projects. Through research-led teaching and coursework assignments, students develop research skills, data analysis techniques, and the ability to apply marketing theories to practical business challenges. Research topics may include market analysis, consumer trends, competitive intelligence, or marketing campaign evaluation. Students are encouraged to explore contemporary issues in business and marketing and develop innovative solutions to industry problems.
Industry Engagement: Manchester Metropolitan University maintains strong connections with industry partners, businesses, marketing agencies, and professional organizations, providing students with opportunities for industry engagement. Guest lectures, industry visits, and networking events allow students to interact with marketing professionals, gain insights into current practices, and build professional networks. Additionally, the university may offer placement opportunities or internship programs, enabling students to gain valuable work experience and apply classroom learning to real-world marketing projects.
Global Perspective: In today's globalized economy, understanding global markets, cultural differences, and international marketing strategies is essential for business and marketing professionals. The BA (Hons) Business and Marketing program at MMU incorporates a global perspective by addressing topics such as global market trends, cross-cultural marketing, and international business environments. Students learn to analyze global market opportunities, develop culturally sensitive marketing campaigns, and navigate challenges in international business operations. MMU's diverse student body and faculty further enhance the global learning experience, providing opportunities for cross-cultural exchange and collaboration.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at MMU are typically required to have a minimum academic qualification of 65% or above in their previous studies. This may vary depending on the specific course and country requirements.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
International Undergraduate Scholarships: MMU offers a range of undergraduate scholarships for international students. These scholarships provide financial assistance towards tuition fees, with values ranging from £2,000 to £5,000.
Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.
It is important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Business and Marketing program at Manchester Metropolitan University (MMU) possess a versatile skill set that prepares them for a wide range of career opportunities in business, marketing, and related fields.
Marketing Manager: Many graduates pursue careers as marketing managers, overseeing marketing campaigns, strategies, and initiatives for businesses or organizations. Marketing managers develop marketing plans, conduct market research, and coordinate with advertising agencies or creative teams to promote products or services. They analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and develop effective marketing strategies.
Digital Marketing Specialist: With the increasing importance of digital channels, some graduates may specialize in digital marketing roles. Digital marketing specialists develop and implement online marketing campaigns, utilizing social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach target audiences and drive engagement. They analyze digital metrics, track campaign performance, and optimize strategies to maximize return on investment (ROI).
Brand Manager: Graduates may work as brand managers, responsible for managing and enhancing the reputation and identity of brands. Brand managers develop brand strategies, positioning statements, and messaging to differentiate products or services in the marketplace. They oversee brand communications, product launches, and brand partnerships, ensuring consistency and alignment with brand values and objectives.
Market Research Analyst: Some graduates pursue careers as market research analysts, collecting and analyzing data to help businesses make informed decisions about products, services, and marketing strategies. Market research analysts design surveys, conduct focus groups, and analyze consumer trends to identify market opportunities, assess customer preferences, and evaluate competitive landscapes. They provide actionable insights to support strategic decision-making and product development efforts.
Sales Manager: Graduates may enter sales management roles, leading sales teams and driving revenue growth for businesses. Sales managers develop sales strategies, set targets, and train sales representatives to achieve sales objectives. They analyze sales data, monitor performance metrics, and identify opportunities for improvement in sales processes and customer relationships.
Business Development Executive: Those with strong networking and negotiation skills may pursue careers as business development executives, identifying new business opportunities and building strategic partnerships for organizations. Business development executives research market trends, assess potential clients or markets, and develop proposals or pitches to secure new business opportunities. They cultivate relationships with clients, negotiate contracts, and facilitate the growth of the organization's revenue streams.
Entrepreneur or Small Business Owner: Some graduates may choose to start their own businesses or pursue entrepreneurial ventures. With their knowledge of business management and marketing principles, they can launch startups, online businesses, or consulting firms in various industries. Entrepreneurs identify market gaps, develop business plans, and implement marketing strategies to establish and grow their ventures.
