BA (Hons) Business Management and Marketing (Sandwich)
Nottingham - City Campus
INTAKE: September
Program Overview
Nottingham Trent University (NTU), located in Nottingham, UK, offers a prestigious BA (Hons) Business Management and Marketing (Sandwich) program. This program is designed to provide students with a comprehensive understanding of both business management principles and marketing strategies. With a focus on practical skills, industry relevance, and academic excellence, NTU's BA (Hons) Business Management and Marketing (Sandwich) program equips graduates with the knowledge and expertise to thrive in the dynamic field of marketing.
Curriculum: The BA (Hons) Business Management and Marketing (Sandwich) program at Nottingham Trent University features a diverse curriculum that covers core business management topics and specialized modules in marketing. Students study subjects such as marketing principles, consumer behavior, market research, branding, digital marketing, and strategic marketing management. Additionally, they have the opportunity to explore emerging trends in marketing, such as social media marketing, content marketing, and data analytics. The curriculum is designed to blend theoretical knowledge with practical application, ensuring that graduates are well-prepared for marketing roles in various industries.
Research Focus: Research is an integral component of the BA (Hons) Business Management and Marketing (Sandwich) program at NTU, allowing students to explore contemporary issues and best practices in marketing. Through research projects, students have the opportunity to investigate topics such as market trends, consumer preferences, advertising effectiveness, and marketing strategies. Whether conducting surveys, analyzing data, or developing marketing plans, students develop critical thinking, analytical, and research skills that are essential for success in marketing roles.
Industry Engagement: NTU places a strong emphasis on industry engagement, providing students with opportunities to interact with marketing professionals, industry experts, and business leaders. Through guest lectures, networking events, and industry placements, students gain insights into current marketing practices, trends, and challenges faced by organizations. Additionally, the university maintains partnerships with marketing agencies, companies, and professional associations, enabling students to access internships, mentorship programs, and real-world projects that enhance their understanding of marketing in practice.
Global Perspective: In an increasingly globalized marketplace, marketers must have a global perspective to reach diverse audiences and navigate international business environments. The BA (Hons) Business Management and Marketing (Sandwich) program at Nottingham Trent University incorporates a global outlook into its curriculum, exposing students to international marketing strategies, cross-cultural consumer behavior, and global marketing trends. Through study abroad programs, international internships, and collaborative projects with students from diverse backgrounds, students develop cross-cultural understanding, adaptability, and awareness of global marketing opportunities and challenges.
Location
Nottingham - City Campus
Score
IELTS 6.5
Tuition Fee
£ 17900
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at NTU are typically required to have completed their secondary education or its equivalent. NTU expects international students to have achieved a minimum of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 81, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
International Undergraduate Scholarship: NTU provides undergraduate scholarships for international students, which are awarded based on academic achievement and cover a percentage of tuition fees for each year of study.
Country-Specific Scholarships: NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country.
External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Nottingham Trent University (NTU) in the UK offers a prestigious BA (Hons) Business Management and Marketing (Sandwich) program that prepares graduates for diverse and rewarding career opportunities in the field of marketing. With a strong foundation in business management principles and specialized knowledge in marketing strategies, NTU graduates are well-equipped to excel in various marketing roles across industries.
Marketing Manager: Graduates of the BA (Hons) Business Management and Marketing (Sandwich) program are well-prepared to pursue careers as marketing managers. In this role, they are responsible for developing and implementing marketing strategies to promote products or services, attract customers, and drive revenue growth. With their understanding of marketing principles, consumer behavior, and market trends, NTU alumni are ideally suited for managerial positions in marketing departments of companies large and small.
Digital Marketing Specialist: Another career path for BA (Hons) Business Management and Marketing graduates is in digital marketing. Digital marketing specialists are responsible for leveraging online channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach and engage target audiences. NTU alumni in this role leverage their knowledge of digital marketing tools and techniques to create and execute effective digital marketing campaigns that drive brand awareness, website traffic, and customer acquisition.
Brand Manager: NTU graduates with expertise in marketing may pursue careers as brand managers. Brand managers are responsible for developing and maintaining the identity, positioning, and messaging of brands to differentiate them in the marketplace and create emotional connections with consumers. With their understanding of branding principles, market research, and consumer insights, NTU alumni develop strategies to build brand equity, drive brand loyalty, and maximize the value of brands across various touchpoints.
Market Research Analyst: For those interested in understanding consumer preferences and market trends, a career as a market research analyst may be appealing. Market research analysts gather and analyze data on consumer behavior, market dynamics, and competitive landscapes to help organizations make informed decisions. With their analytical skills, research methodologies, and knowledge of marketing principles, NTU graduates provide valuable insights that guide product development, pricing strategies, and marketing campaigns.
Advertising Executive: NTU alumni with a focus on marketing may pursue careers in advertising. Advertising executives are responsible for creating and executing advertising campaigns to promote products or services and increase brand visibility. With their creativity, communication skills, and understanding of consumer psychology, NTU graduates develop compelling ad creatives, media plans, and messaging strategies that resonate with target audiences and drive engagement and conversions.
