MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BSc (Hons) Data Science with Applied Business Informatics
Keele University campus
INTAKE: September
Program Overview
The BSc (Hons) Data Science with Applied Business Informatics program at Keele University offers a unique blend of data science expertise and applied business knowledge, preparing students for dynamic careers at the intersection of data analytics and business intelligence. This innovative program integrates theoretical concepts with practical skills, equipping graduates with the tools to harness data for strategic decision-making in various industries. The BSc (Hons) Data Science with Applied Business Informatics program at Keele University provides students with a strong foundation in data science principles and their practical applications in business settings. Through a blend of theoretical knowledge and hands-on experience, graduates emerge as skilled professionals ready to drive innovation and strategic transformation through data-driven insights.
1. Comprehensive Curriculum: The program curriculum covers a wide range of topics, including statistical analysis, machine learning, data visualization, and business informatics. Students gain proficiency in programming languages such as Python and R, along with database management systems and tools for data manipulation and analysis.
2. Business Insights: Students develop a deep understanding of business processes, economics, and organizational behavior, enabling them to interpret data within a business context. They learn to identify opportunities for data-driven improvements in marketing, operations, finance, and strategic planning.
3. Industry-Relevant Projects: The program emphasizes practical experience through industry placements, consultancy projects, and real-world case studies. Students work on business analytics projects with external partners, applying their skills to solve authentic business challenges and gain valuable professional experience.
4. Specialized Electives: Students have the opportunity to tailor their studies by choosing from a range of specialized elective modules. These may include topics such as big data technologies, digital marketing analytics, financial modeling, or supply chain management, allowing students to align their studies with their career aspirations.
5. Professional Skills Development: Beyond technical skills, the program emphasizes the development of essential professional competencies. Students enhance their communication, teamwork, and presentation skills, preparing them to effectively communicate insights derived from data to diverse stakeholders within organizations.
6. Career Pathways: Graduates of this program are well-positioned for diverse career pathways. They can pursue roles as data analysts, business intelligence consultants, or data scientists in sectors such as finance, healthcare, retail, and technology. The combination of data science expertise and business acumen enables graduates to bridge the gap between data analytics and strategic decision-making, making them highly sought-after professionals in today's data-driven economy.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 17900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
The BSc (Hons) Data Science with Applied Business Informatics program at Keele University prepares graduates for promising career opportunities in the rapidly evolving field of data science and business analytics. By acquiring a unique blend of data analysis skills and business acumen, graduates are well-equipped to contribute meaningfully to various industries and sectors.
-
Data Analyst/Scientist: Graduates can pursue roles as data analysts or data scientists, leveraging their expertise in statistical analysis, machine learning, and data visualization to derive insights from complex datasets. They use programming languages like Python and R to develop predictive models and inform strategic decision-making within organizations.
-
Business Intelligence Consultant: With a strong foundation in business informatics, graduates can work as business intelligence consultants, helping organizations optimize their operations, identify market trends, and improve decision-making processes through data-driven insights. They collaborate with stakeholders to translate data into actionable recommendations.
-
Marketing Analyst: Graduates can specialize in marketing analytics, supporting marketing teams with data-driven strategies for customer segmentation, campaign optimization, and performance measurement. They use data to assess the effectiveness of marketing initiatives and identify opportunities for growth and customer engagement.
-
Financial Analyst: In the finance sector, graduates can pursue roles as financial analysts, leveraging their analytical skills to assess financial performance, manage risk, and support investment decisions. They use data analysis techniques to identify patterns and trends that impact financial outcomes.
-
Operations Analyst: Graduates may work as operations analysts, focusing on optimizing supply chain efficiency, inventory management, and resource allocation. By analyzing operational data, they identify opportunities for process improvement and cost reduction.
-
Consultant: Graduates can work in consulting firms, advising clients on data-driven strategies for business transformation, digital innovation, and performance improvement. They collaborate with clients to develop data-driven solutions tailored to specific industry challenges.
-
Healthcare Informatics Specialist: With expertise in data science and business informatics, graduates can pursue roles in healthcare informatics, supporting the development of data-driven healthcare solutions, patient management systems, and medical research initiatives.
-
Technology and IT Roles: Graduates may explore opportunities in technology companies, specializing in areas such as artificial intelligence, cloud computing, and cybersecurity. They contribute to the development and implementation of innovative technologies that rely on data analytics.
