BA (Hons) Marketing
Nottingham - City Campus
INTAKE: September
Program Overview
The BA (Hons) Marketing program at Nottingham Trent University (NTU), UK, offers students a comprehensive education in the principles and practices of marketing. Designed to prepare students for careers in various sectors, this program provides a solid foundation in marketing theory, consumer behavior, market research, branding, digital marketing, and strategic marketing management. Students develop practical skills through hands-on projects, case studies, and industry placements, gaining insights into contemporary marketing challenges and opportunities. The program equips graduates with the knowledge, skills, and attributes needed to thrive in the dynamic and competitive field of marketing.
Curriculum: The curriculum of the BA (Hons) Marketing program covers a wide range of topics relevant to modern marketing practice. Core modules include marketing principles, marketing research, consumer behavior, brand management, digital marketing, advertising, public relations, and strategic marketing management. Students also have the opportunity to choose elective modules in areas such as social media marketing, international marketing, retail marketing, or marketing analytics, allowing them to tailor their studies to their interests and career goals. The program combines theoretical knowledge with practical application, with opportunities for students to work on real-world marketing projects, develop marketing campaigns, and analyze marketing data.
Research Focus: The BA (Hons) Marketing program at NTU emphasizes the importance of research in understanding consumer behavior, market trends, and competitive dynamics. Students learn research methodologies, data analysis techniques, and critical thinking skills to conduct effective marketing research. They engage in research projects, analyzing market data, conducting surveys, and interpreting consumer insights to inform marketing strategies and decision-making. Faculty members support student research endeavors and provide guidance on research design, data collection, and analysis, fostering a culture of evidence-based marketing practice within the program.
Industry Engagement: NTU's School of Business maintains strong connections with industry partners, marketing agencies, and leading brands, providing students with opportunities for industry engagement and professional development. Students benefit from guest lectures, workshops, and networking events with marketing professionals, gaining insights into current industry trends, best practices, and emerging technologies. Work placements, internships, and collaborative projects with industry partners offer students real-world experience and exposure to the demands and opportunities of the marketing profession. Through industry-relevant assessments and feedback from practitioners, students develop practical skills and industry insights that enhance their employability and career prospects.
Global Perspective: In an increasingly globalized marketplace, the BA (Hons) Marketing program at NTU emphasizes a global perspective in its curriculum. Students explore international marketing strategies, cultural differences in consumer behavior, and global marketing trends, gaining an understanding of marketing dynamics in different regions of the world. They have the opportunity to study abroad, participate in international marketing competitions, or undertake global marketing projects, broadening their horizons and developing cross-cultural competencies. Guest lectures from international marketing experts and case studies of global brands provide students with insights into the challenges and opportunities of marketing in a global context.
Location
Nottingham - City Campus
Score
IELTS 6.5
Tuition Fee
£ 17200
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at NTU are typically required to have completed their secondary education or its equivalent. NTU expects international students to have achieved a minimum of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 81, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
International Undergraduate Scholarship: NTU provides undergraduate scholarships for international students, which are awarded based on academic achievement and cover a percentage of tuition fees for each year of study.
Country-Specific Scholarships: NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country.
External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of Nottingham Trent University's (NTU) BA (Hons) Marketing program possess a versatile skill set that opens up a wide range of career opportunities in the dynamic and competitive field of marketing. With a solid foundation in marketing principles, strategic thinking, and practical skills, graduates are well-equipped to pursue rewarding careers in various sectors.
Marketing Manager/Director: Many graduates aspire to become marketing managers or directors, leading marketing teams and overseeing strategic marketing initiatives for organizations. Marketing managers develop and implement marketing plans, conduct market research, manage branding and advertising campaigns, and analyze marketing performance metrics. They collaborate with cross-functional teams to drive brand awareness, customer engagement, and revenue growth, playing a pivotal role in shaping the organization's marketing strategy and achieving its business objectives.
Digital Marketing Specialist: In today's digital age, there is a growing demand for digital marketing specialists who can leverage digital channels to reach and engage target audiences. Graduates may pursue careers as digital marketing specialists, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. They develop digital marketing strategies, create engaging content, manage online advertising campaigns, and analyze digital analytics to optimize performance and drive results.
Market Research Analyst: Graduates may work as market research analysts, gathering and analyzing data to help organizations understand market trends, consumer preferences, and competitive dynamics. Market research analysts design surveys, conduct interviews, and analyze data using statistical techniques and software tools. They provide insights and recommendations to inform product development, pricing strategies, and marketing campaigns, helping organizations make informed decisions and gain a competitive edge in the marketplace.
Brand Manager/Strategist: Brand managers play a crucial role in building and managing brand equity for organizations. Graduates may pursue careers as brand managers or brand strategists, responsible for developing brand positioning, messaging, and identity. They oversee brand campaigns, manage brand assets, and ensure brand consistency across all touchpoints. Brand managers conduct market research, monitor brand performance, and collaborate with creative teams and agencies to strengthen brand presence and resonate with target audiences.
Advertising Account Executive/Manager: Graduates may work in advertising agencies as account executives or account managers, serving as liaisons between clients and agency teams. They develop client relationships, understand client needs and objectives, and oversee the execution of advertising campaigns. Advertising account executives collaborate with creative teams to develop campaign concepts, manage project timelines and budgets, and measure campaign effectiveness. They play a key role in delivering successful advertising campaigns that meet client goals and drive business results.
Sales and Marketing Coordinator: Graduates may start their careers as sales and marketing coordinators, supporting sales and marketing teams in executing marketing initiatives and driving sales growth. Sales and marketing coordinators assist with market research, campaign planning, event coordination, and customer relationship management (CRM). They analyze sales data, track marketing performance metrics, and support lead generation and conversion activities. Sales and marketing coordinators gain valuable experience and skills that can lead to advancement opportunities in marketing and sales roles.
E-commerce Specialist/Manager: With the growing importance of e-commerce, graduates may pursue careers as e-commerce specialists or managers, focusing on online sales and digital retailing. E-commerce specialists optimize online store platforms, manage product listings, and implement digital marketing strategies to drive traffic and sales. They analyze customer behavior, optimize conversion funnels, and explore new opportunities for online growth. E-commerce managers oversee all aspects of e-commerce operations, including website management, online merchandising, and customer experience optimization.
Social Media Manager/Strategist: Graduates may specialize in social media marketing, working as social media managers or strategists to build and engage online communities and amplify brand presence on social platforms. Social media managers develop social media strategies, create compelling content, and manage social media channels to increase brand visibility and engagement. They monitor social media trends, analyze audience insights, and measure social media ROI, driving meaningful connections with target audiences and fostering brand loyalty.
