BA (Hons) Linguistics and Media
Clifton Campus
INTAKE: September
Program Overview
The BA (Hons) Linguistics and Media program at Nottingham Trent University (NTU), UK, offers students a unique interdisciplinary approach to understanding language and its role in media and communication. This program combines the study of linguistics—the scientific study of language structure, meaning, and use—with media studies, exploring how language shapes and is shaped by media forms such as television, film, digital media, and journalism. Students gain insights into the ways in which language functions in various media contexts, preparing them for careers in media production, journalism, advertising, digital communication, and more.
Curriculum: The curriculum of the BA (Hons) Linguistics and Media program covers a broad range of topics, including phonetics, syntax, semantics, discourse analysis, sociolinguistics, media theory, and media production techniques. Students explore fundamental concepts in linguistics, such as language acquisition, language variation, and language change, as well as key theories and approaches in media studies, such as audience reception, media representation, and media industries. The program offers a balance of theoretical study and practical application, with opportunities for students to analyze media texts, conduct linguistic research, and create media content. Through a combination of lectures, seminars, workshops, and hands-on projects, students develop their critical thinking skills, analytical abilities, and creative talents.
Research Focus: While the BA (Hons) Linguistics and Media program at NTU emphasizes practical skills and theoretical understanding, students also engage in research activities to deepen their knowledge and contribute to academic scholarship. Students have the opportunity to conduct independent research projects on topics such as media discourse analysis, language and identity in the media, or the role of language in advertising. Faculty members support student research endeavors and provide guidance on research methodologies, data analysis techniques, and academic writing conventions, fostering a culture of intellectual inquiry and scholarly excellence within the program.
Industry Engagement: NTU's School of Arts and Humanities maintains strong connections with media organizations, communication agencies, and industry professionals, providing students with opportunities for industry engagement and professional development. Students benefit from guest lectures, workshops, and networking events with media practitioners, journalists, filmmakers, and advertising professionals, gaining insights into current industry trends, practices, and technologies. Work placements, internships, and collaborative projects with media partners offer students real-world experience and exposure to the demands and opportunities of the media industry, enhancing their employability and career prospects upon graduation.
Global Perspective: In an increasingly interconnected world, the BA (Hons) Linguistics and Media program at NTU emphasizes a global perspective in its curriculum. Students explore how language and media intersect in diverse cultural, social, and political contexts, examining the role of language in shaping global media landscapes and communication practices. They study media representations of language diversity, media globalization, and cross-cultural communication, gaining an understanding of the complexities and challenges of communicating across linguistic and cultural boundaries. Through international study opportunities, exchange programs, and guest lectures from international experts, students develop a broader perspective on media and language issues and acquire the skills needed to work in a globalized media environment.
Location
Clifton Campus
Score
IELTS 6
Tuition Fee
£ 17200
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at NTU are typically required to have completed their secondary education or its equivalent. NTU expects international students to have achieved a minimum of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 81, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
International Undergraduate Scholarship: NTU provides undergraduate scholarships for international students, which are awarded based on academic achievement and cover a percentage of tuition fees for each year of study.
Country-Specific Scholarships: NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country.
External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of Nottingham Trent University's (NTU) BA (Hons) Linguistics and Media program possess a unique blend of linguistic expertise and media literacy, opening up diverse career opportunities in the media, communication, advertising, publishing, and related fields. This interdisciplinary program equips students with the analytical skills, creative talents, and critical perspectives needed to navigate the complexities of contemporary media landscapes.
Media Analyst/Researcher: Many graduates choose to pursue careers as media analysts or researchers, applying their understanding of linguistics and media to analyze media texts, audience responses, and media trends. Media analysts work for media organizations, market research firms, or consulting agencies, conducting audience research, content analysis, and media monitoring to inform strategic decision-making and audience engagement strategies. They may specialize in areas such as media audience profiling, content optimization, or media impact assessment, helping media organizations understand their audiences and adapt their content and strategies accordingly.
Content Creator/Editor: Some graduates work as content creators or editors, producing written, audiovisual, or digital content for various media platforms, including television, radio, websites, and social media. Content creators develop engaging and informative content that resonates with target audiences, drawing on their linguistic and media knowledge to craft compelling narratives, messages, and visuals. They may work for media companies, publishing houses, advertising agencies, or digital content agencies, creating content such as articles, scripts, podcasts, videos, or social media posts. Content editors oversee the production process, ensuring that content meets quality standards, aligns with brand guidelines, and communicates effectively with audiences.
Digital Marketer/Strategist: Graduates may pursue careers in digital marketing, leveraging their understanding of language and media to develop and implement digital marketing campaigns and strategies. Digital marketers work for marketing agencies, brands, or digital platforms, using digital channels such as social media, email, search engines, and websites to reach and engage target audiences. They create content, optimize campaigns, and analyze data to drive brand awareness, customer engagement, and lead generation. Digital marketing strategists develop overarching strategies, identify opportunities for growth, and stay abreast of emerging trends and technologies in digital marketing and media consumption.
Journalist/Reporter: Some graduates work as journalists or reporters, using their linguistic and media skills to research, investigate, and report on news and current affairs. Journalists work for newspapers, magazines, broadcasting organizations, or online news outlets, covering topics such as politics, culture, business, or sports. They gather information, conduct interviews, and write or produce news stories, articles, or multimedia content for publication or broadcast. Journalists may specialize in areas such as investigative journalism, feature writing, or multimedia storytelling, contributing to informed public discourse and holding power to account through their reporting.
Advertising Copywriter/Strategist: Graduates may pursue careers in advertising, working as copywriters or strategists for advertising agencies, brands, or marketing departments. Advertising copywriters create persuasive and memorable advertising messages, slogans, and campaigns that resonate with target audiences and communicate brand values and propositions effectively. They develop creative concepts, write compelling copy, and collaborate with art directors, designers, and marketers to bring campaigns to life across various media channels. Advertising strategists devise overarching strategies, conduct market research, and analyze consumer behavior to inform campaign development and optimization.
Media Planner/Buyer: Some graduates work in media planning and buying, helping brands and advertisers reach their target audiences through strategic media placements and investments. Media planners analyze audience demographics, media consumption habits, and market trends to develop media plans that maximize reach, frequency, and impact. They negotiate media contracts, allocate advertising budgets, and monitor campaign performance to ensure optimal ROI. Media buyers purchase advertising space or time across various media channels, including television, radio, print, outdoor, and digital media, negotiating rates and placements to maximize campaign effectiveness and visibility.
