BA (Hons) Fashion Marketing and Branding
Nottingham - City Campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Marketing and Branding program at Nottingham Trent University (NTU) offers students a comprehensive understanding of the dynamic intersection between fashion, marketing, and brand management. This program is designed to prepare students for careers in the fashion industry, equipping them with the knowledge and skills needed to navigate the evolving landscape of fashion marketing and branding. Through a combination of theoretical study, practical projects, industry collaborations, and real-world experiences, students develop a strong foundation in marketing principles, consumer behavior, brand strategy, and fashion business management.
Curriculum: The curriculum of the BA (Hons) Fashion Marketing and Branding program at NTU covers a wide range of topics relevant to fashion marketing and brand management. Students study core modules in marketing fundamentals, brand development, consumer psychology, fashion retailing, and digital marketing. They also have the opportunity to explore specialized areas such as fashion advertising, fashion PR, trend forecasting, and luxury brand management. Through case studies, simulations, and industry projects, students develop practical skills, strategic thinking, and creative problem-solving abilities essential for success in the competitive fashion industry.
Research Focus: NTU has a strong research focus in fashion, marketing, and consumer behavior, with faculty members engaged in research projects exploring various aspects of fashion marketing, branding strategies, and consumer trends. Students in the BA (Hons) Fashion Marketing and Branding program have the opportunity to engage with this research through independent study, research projects, and collaborations with industry partners. They learn how to apply research methodologies to investigate topics such as market segmentation, brand positioning, and the impact of digital technologies on consumer behavior, contributing to the advancement of knowledge in the field of fashion marketing and branding.
Industry Engagement: NTU maintains close ties with the fashion industry, including fashion brands, retailers, marketing agencies, and industry organizations. Students in the BA (Hons) Fashion Marketing and Branding program have opportunities for industry engagement through guest lectures, industry-led workshops, internships, and work placements. They gain practical experience and insights into the professional practices of fashion marketing and branding, develop industry-relevant skills, and build connections with potential employers. Industry collaborations provide students with real-world exposure, industry feedback, and networking opportunities, enhancing their employability upon graduation.
Global Perspective: With its diverse student body and international collaborations, Nottingham Trent University offers students a global perspective on fashion marketing and branding. The BA (Hons) Fashion Marketing and Branding program incorporates global fashion trends, cultural influences, and market dynamics into its curriculum. Students explore fashion marketing from a global perspective, studying the strategies of international fashion brands, analyzing consumer behavior in different regions, and understanding the impact of globalization on fashion branding and marketing. Additionally, NTU's strong reputation attracts students and faculty from around the world, enriching the learning environment with diverse perspectives and experiences.
Location
Nottingham - City Campus
Score
IELTS 6.5
Tuition Fee
£ 17200
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at NTU are typically required to have completed their secondary education or its equivalent. NTU expects international students to have achieved a minimum of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 81, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
International Undergraduate Scholarship: NTU provides undergraduate scholarships for international students, which are awarded based on academic achievement and cover a percentage of tuition fees for each year of study.
Country-Specific Scholarships: NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country.
External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Fashion Marketing and Branding program at Nottingham Trent University (NTU) are well-equipped to pursue diverse career opportunities in the fashion industry, marketing agencies, brand management firms, and retail sector. This program provides students with a combination of marketing expertise, creative skills, and strategic thinking, making them valuable assets to employers seeking to build and promote fashion brands effectively.
Fashion Marketing Specialist: One of the primary career paths for graduates is to work as fashion marketing specialists for fashion brands, retailers, or marketing agencies. Graduates develop and implement marketing strategies to promote fashion brands, products, and collections. They conduct market research, analyze consumer behavior, and identify target audiences to create targeted marketing campaigns across various channels, including digital media, social media, print, and events. Fashion marketing specialists collaborate with creative teams, PR agencies, and media partners to execute marketing initiatives that drive brand awareness, engagement, and sales.
Brand Manager: Another career pathway is in brand management. Graduates may work as brand managers for fashion brands, design houses, or brand management firms, overseeing the development and execution of brand strategies. Brand managers define brand identities, positioning, and messaging, ensuring consistency across all brand touchpoints. They conduct market analysis, monitor competitor activities, and identify opportunities for brand growth and differentiation. Brand managers collaborate with cross-functional teams to launch new products, manage brand partnerships, and communicate brand values to consumers effectively.
Digital Marketing Specialist: With the growing importance of digital marketing in the fashion industry, graduates may pursue careers as digital marketing specialists. They work for fashion brands, e-commerce platforms, or digital marketing agencies, focusing on online marketing strategies to drive traffic, engagement, and conversions. Digital marketing specialists develop and execute digital marketing campaigns, including email marketing, social media advertising, content marketing, and influencer partnerships. They analyze digital marketing metrics, optimize campaigns for performance, and stay updated on emerging digital trends and technologies to enhance brand visibility and ROI.
Retail Buyer/Merchandiser: Graduates may choose to pursue careers in retail buying and merchandising for fashion retailers or department stores. They source merchandise, negotiate with suppliers, and curate product assortments based on market trends, consumer preferences, and brand positioning. Retail buyers and merchandisers analyze sales data, monitor inventory levels, and plan product allocations to maximize sales and minimize stockouts. They collaborate with vendors, designers, and store managers to develop seasonal buying plans, promotional strategies, and pricing strategies that drive profitability and customer satisfaction.
Fashion Entrepreneur: For students with an entrepreneurial mindset, careers as fashion entrepreneurs may be appealing. Graduates may start their own fashion businesses, such as boutique stores, online fashion platforms, or fashion consulting firms. Fashion entrepreneurs identify market opportunities, develop business plans, and launch fashion ventures that cater to niche markets or address unmet consumer needs. They oversee all aspects of the business, including product development, marketing, sales, and operations, leveraging their expertise in fashion marketing and branding to build successful and sustainable fashion brands.
