BA (Hons) Business Management and Marketing
Nottingham - City Campus
INTAKE: September
Program Overview
Nottingham Trent University (NTU) offers an innovative BA (Hons) Business Management and Marketing program designed to provide students with a comprehensive understanding of both business management principles and marketing concepts. This program combines theoretical knowledge with practical skills, preparing students for dynamic careers in marketing and business leadership roles.
Curriculum: The BA (Hons) Business Management and Marketing curriculum at NTU cover a wide range of subjects essential for students to excel in their careers. Students study core business management topics such as strategic management, finance, operations, and organizational behavior. Additionally, they receive specialized training in marketing, including consumer behavior, market research, branding, digital marketing, and marketing strategy. The curriculum is designed to be practical and industry-relevant, incorporating case studies, real-world projects, and simulations to develop students' skills and competencies.
Research Focus: NTU encourages students in the BA (Hons) Business Management and Marketing program to engage in research projects that explore contemporary issues and trends in marketing. Research areas within the program may include digital marketing, social media marketing, market segmentation, advertising effectiveness, and customer relationship management. Through research-led learning, students gain valuable insights into marketing best practices, emerging trends, and innovative approaches to reaching target audiences.
Industry Engagement: NTU has strong connections with industry partners in the marketing and business sectors, providing students with valuable opportunities for industry engagement and professional development. The BA (Hons) Business Management and Marketing program collaborate with marketing agencies, businesses, and industry experts to deliver guest lectures, workshops, and networking events. Students have the chance to interact with marketing professionals, gaining insights into industry practices, trends, and career pathways. Industry placements, internships, and practical projects are also integral parts of the program, allowing students to gain hands-on experience and build professional networks within the marketing community.
Global Perspective: In an increasingly globalized business environment, NTU recognizes the importance of a global perspective in marketing education. The BA (Hons) Business Management and Marketing program incorporate international perspectives into its curriculum through the study of global marketing strategies, cross-cultural consumer behavior, and international marketing trends. Students explore case studies of successful marketing campaigns from around the world, learn about cultural nuances in marketing communication, and develop strategies for entering and competing in global markets. International study tours, exchange programs, and collaborations with international marketing firms further enhance students' global awareness and prepare them for careers in multinational corporations or global marketing agencies.
Location
Nottingham - City Campus
Score
IELTS 6.5
Tuition Fee
£ 17900
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at NTU are typically required to have completed their secondary education or its equivalent. NTU expects international students to have achieved a minimum of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 81, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
International Undergraduate Scholarship: NTU provides undergraduate scholarships for international students, which are awarded based on academic achievement and cover a percentage of tuition fees for each year of study.
Country-Specific Scholarships: NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country.
External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of Nottingham Trent University's (NTU) BA (Hons) Business Management and Marketing program are well-equipped for a variety of career paths in the dynamic field of marketing and business management.
Marketing Manager: Many graduates pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. Marketing managers oversee market research, advertising campaigns, branding initiatives, and promotional activities to reach target audiences and drive sales. They work closely with cross-functional teams to analyze market trends, identify customer needs, and create compelling marketing campaigns that generate leads and increase brand awareness.
Digital Marketing Specialist: With the rise of digital media, graduates may specialize in digital marketing, focusing on online channels such as social media, search engine optimization (SEO), content marketing, and email marketing. Digital marketing specialists develop and execute digital marketing campaigns, analyze campaign performance metrics, and optimize marketing strategies to increase online visibility, engagement, and conversion rates. They stay updated on digital marketing trends and technologies to maximize the effectiveness of digital marketing efforts.
Brand Manager: Some graduates may pursue careers as brand managers, responsible for building and managing brand identity and equity. Brand managers develop brand strategies, oversee brand positioning, and ensure brand consistency across all marketing communications. They conduct market research to understand consumer preferences and perceptions, monitor competitor activities, and develop brand campaigns that resonate with target audiences. Brand managers play a key role in enhancing brand reputation and driving brand loyalty.
Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data to provide insights into market trends, consumer behavior, and competitive landscapes. Market research analysts design surveys, conduct focus groups, and analyze market data to identify opportunities and inform marketing strategies. They help businesses make informed decisions by providing actionable insights on product development, pricing strategies, and target market segmentation.
Advertising Account Executive: Some graduates may pursue careers as advertising account executives, working for advertising agencies to manage client accounts and coordinate advertising campaigns. Advertising account executives serve as the primary point of contact between clients and agency teams, ensuring that client needs are met and campaign objectives are achieved. They develop advertising briefs, collaborate with creative teams to develop campaign concepts, and oversee campaign execution and performance tracking.
Sales Manager: Graduates may pursue careers as sales managers, leading sales teams and driving revenue growth for organizations. Sales managers develop sales strategies, set sales targets, and train and motivate sales staff to achieve sales goals. They analyze sales data, identify opportunities for growth, and establish relationships with key clients and partners. Sales managers play a crucial role in driving business growth and ensuring customer satisfaction.
Market Development Manager: Some graduates may specialize in market development, focusing on expanding into new markets or launching new products or services. Market development managers conduct market research, identify market opportunities, and develop market entry strategies. They collaborate with cross-functional teams to execute market development plans, establish distribution channels, and drive product launches. Market development managers play a strategic role in driving business expansion and achieving market penetration.
