MBA Business Administration (Digital Technology Management)

University Square Campus - Luton

INTAKE: April, June, Aug, Oct & Nov

Program Overview

The MBA Business Administration program with a specialization in Digital Technology Management at the University of Bedfordshire offers students the opportunity to develop advanced business management skills with a focus on digital technology. This program equips students with the knowledge and expertise to navigate the evolving landscape of digital business.

Core Business Management: The program covers essential areas of business management, including strategic management, financial analysis, marketing, operations management, and organizational behavior. Students develop a strong foundation in business principles and practices, which serves as a basis for understanding the digital transformation of industries.
Digital Strategy and Innovation: Students explore the strategic implications of digital technology on business models and operations. They learn to develop digital strategies that leverage emerging technologies to drive innovation, enhance customer experiences, and create competitive advantage in the digital era.
Digital Transformation and Change Management: The program emphasizes the importance of managing digital transformation within organizations. Students gain insights into the challenges and opportunities associated with adopting and integrating digital technologies. They learn change management strategies to facilitate a smooth transition to digital business processes and systems.
Data Analytics and Business Intelligence: Students acquire skills in data analysis and interpretation to extract valuable insights from large datasets. They learn how to use business intelligence tools and techniques to make data-driven decisions, optimize business performance, and identify trends and patterns in customer behavior.
Digital Marketing and E-commerce: The program explores digital marketing strategies and techniques for promoting products and services in the digital space. Students learn about online advertising, social media marketing, search engine optimization (SEO), and e-commerce platforms. They develop skills to create effective digital marketing campaigns and optimize online customer engagement.
Cybersecurity and Risk Management: Students gain an understanding of the importance of cybersecurity in the digital business environment. They learn about the threats and vulnerabilities associated with digital technologies and develop strategies to mitigate risks and protect organizational assets.
Project Management: The program emphasizes project management skills in the context of digital technology initiatives. Students learn to effectively plan, execute, and control digital projects, considering factors such as scope, budget, timeline, and stakeholder management.
Leadership and Ethical Considerations: The program focuses on developing leadership skills relevant to the digital business landscape. Students learn to lead diverse teams, foster innovation, and navigate ethical dilemmas related to data privacy, security, and responsible use of technology.

Location

University Square Campus - Luton

Score

IELTS 6.5

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.

Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.

The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.

Graduates of the MBA Business Administration program with a specialization in Digital Technology Management have a wide range of career opportunities in various industries.

Digital Strategy Manager: Graduates can work as digital strategy managers, responsible for developing and implementing digital transformation strategies for organizations. They assess industry trends, identify digital opportunities, and align digital initiatives with overall business objectives.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing the planning and execution of digital marketing campaigns. They use data analytics and market insights to optimize digital marketing strategies and drive customer engagement.
E-commerce Manager: Graduates can work as e-commerce managers, responsible for managing online sales platforms and optimizing the customer journey. They implement e-commerce strategies, monitor website performance, and enhance the user experience to increase online sales.
IT Project Manager: Graduates can take on roles as IT project managers, leading digital technology projects within organizations. They manage project scope, budgets, and timelines while coordinating with cross-functional teams to ensure successful project delivery.
Business Analyst: Graduates can work as business analysts, analyzing business processes and identifying opportunities for digital improvement. They gather requirements, conduct feasibility studies, and propose digital solutions to enhance operational efficiency.
Digital Transformation Consultant: Graduates can work as consultants, providing expertise on digital transformation initiatives to organizations. They assess digital readiness, develop transformation roadmaps, and guide organizations through the adoption of digital technologies.
Data Analyst/Manager: Graduates can pursue careers as data analysts or data managers, responsible for analyzing and interpreting data to drive business insights. They use data visualization tools and statistical techniques to uncover patterns and trends that support decision-making.
Entrepreneur: Graduates with an entrepreneurial mindset can start their own digital businesses or consultancy firms, offering specialized services in digital strategy, digital marketing, or digital transformation.

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