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MSc International Management (Marketing Management) Applied

Middlesbrough

 

INTAKE: Jan & Sept

Program Overview

The MSc International Management (Marketing Management) Applied course at Teesside University is designed to provide students with a comprehensive understanding of international marketing strategies and practices. This program combines core management principles with a focus on marketing, enabling students to develop the knowledge and skills necessary to excel in the global marketing landscape. Students will learn about market research, consumer behavior, branding, digital marketing, and international marketing strategies, preparing them for a wide range of exciting career opportunities in the field of marketing management.

  1. Marketing Management Focus: The course places a strong emphasis on marketing management, equipping students with the skills to develop and execute effective marketing strategies. Students will learn how to conduct market research, analyze consumer behavior, create compelling marketing campaigns, and effectively manage brand identity. They will also gain insights into the latest trends and techniques in digital marketing.

  2. International Perspective: In today's globalized business environment, having an international perspective is crucial for marketing professionals. The program provides students with an understanding of the complexities of marketing in international markets, including cultural differences, market entry strategies, and global market trends. They will learn how to adapt marketing strategies to different regions and effectively target diverse audiences.

  3. Practical Approach: The MSc International Management (Marketing Management) Applied course takes a practical and applied approach to learning. Students will have opportunities to work on real-world marketing projects, case studies, and simulations, allowing them to apply their knowledge and skills in a practical setting. They will develop the ability to solve complex marketing challenges and make data-driven decisions.

  4. Digital Marketing Focus: Recognizing the increasing importance of digital marketing in today's business landscape, the course provides students with a strong foundation in digital marketing strategies and techniques. They will learn how to leverage digital channels, such as social media, search engine optimization, and content marketing, to effectively reach and engage target audiences. They will also explore emerging trends in digital marketing and the use of analytics to measure marketing performance.

  5. Industry Collaboration: Teesside University has strong connections with local and international businesses, providing students with opportunities for industry collaboration. Guest lectures, industry projects, and networking events allow students to gain insights from marketing professionals, build industry connections, and apply their knowledge in real-world marketing contexts. This enhances their understanding of marketing practices and increases their employability.

  6. Professional Development: The program also focuses on the personal and professional development of students. They will enhance their communication, leadership, teamwork, and critical thinking skills through workshops, seminars, and group projects. They will also have access to career coaching and support to enhance their employability and pursue successful careers in marketing management.

  7. Research and Innovation: Teesside University is known for its research and innovation in the field of marketing. Students will benefit from the university's research expertise and have opportunities to engage in research projects, explore current marketing trends, and contribute to the advancement of knowledge in the field.

  8. Internship Opportunities: Teesside University has strong links with industry partners, providing students with internship opportunities during their studies. These internships allow students to gain valuable hands-on experience in marketing roles, apply their theoretical knowledge in practical settings, and build a network of professional contacts.

By completing the MSc International Management (Marketing Management) Applied course at Teesside University, students will be well-prepared to pursue exciting career opportunities in marketing management. They can explore roles such as marketing manager, brand manager, digital marketing specialist, market research analyst, advertising manager, or even start their own marketing consulting ventures.

Pollster Education

Location

Middlesbrough

Pollster Education

Score

IELTS:6

Pollster Education

Tuition Fee

£ 8500

Postgraduate Programs: For postgraduate programs, international students are required to meet the following entry requirements:

  1. Academic Qualifications: Students should hold a relevant undergraduate degree or equivalent qualification from a recognized institution with a minimum overall score of 50% or above. The specific entry requirements may vary depending on the chosen course. It is recommended to refer to the university's official website or contact the admissions office for detailed information on course-specific requirements.

  2. English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. 

    • IELTS: Overall score of 6.0, with no component below 5.5.
    • TOEFL: Overall score of 80, with a minimum score of 17 in each section.
    • PTE: Overall score of 55, with no section below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Teesside University in the United Kingdom offers a range of scholarships and funding opportunities to support international students in their academic journey. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to students who demonstrate exceptional talent and potential. 

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements. The scholarship covers a portion of the tuition fees for the duration of the program and is open to both undergraduate and postgraduate students.

  2. International Scholarship: Teesside University offers a range of international scholarships that provide financial assistance to international students. These scholarships are merit-based and awarded on the basis of academic performance. The value of the scholarship may vary depending on the applicant's qualifications and level of study.

  3. Country-Specific Scholarships: Teesside University offers scholarships tailored to students from specific countries or regions. These scholarships aim to promote diversity and provide financial support to students from underrepresented regions. The eligibility criteria and application process may vary depending on the specific scholarship.

  4. Alumni Scholarship: Teesside University offers a scholarship exclusively for its alumni who wish to pursue further studies at the university. This scholarship recognizes the loyalty and achievements of Teesside graduates and provides financial assistance to support their educational goals.

  5. External Scholarships: In addition to the university-specific scholarships, international students at Teesside University can explore external scholarship opportunities. There are various organizations, foundations, and government bodies that offer scholarships for international students studying in the UK. Teesside University provides guidance and support to help students identify and apply for these external scholarships.

It is important to note that the availability and eligibility criteria for scholarships may vary from year to year.

  1. Marketing Manager: Graduates of the MSc International Management (Marketing Management) Applied course can pursue careers as marketing managers. They can lead marketing teams, develop and implement marketing strategies, manage promotional campaigns, conduct market research, and analyze market trends. Marketing managers play a crucial role in driving business growth and enhancing brand awareness.

  2. Brand Manager: With a specialization in marketing management, graduates can excel as brand managers. They can oversee brand development, positioning, and communication strategies. Brand managers work closely with advertising and creative teams to ensure consistent brand messaging and develop brand loyalty among consumers. They also monitor market trends and competitor activities to maintain a competitive edge.

  3. Digital Marketing Specialist: In the digital age, organizations rely on digital marketing to reach and engage their target audience. Graduates with a focus on digital marketing from the MSc International Management (Marketing Management) Applied course can pursue roles as digital marketing specialists. They can develop and execute digital marketing campaigns, optimize online presence, manage social media platforms, analyze data, and leverage emerging technologies for effective marketing.

  4. Market Research Analyst: Market research plays a vital role in understanding consumer behavior, identifying market opportunities, and making data-driven marketing decisions. Graduates can pursue careers as market research analysts, collecting and analyzing data, conducting surveys and focus groups, and providing valuable insights to support marketing strategies. They can work in market research agencies or within organizations in various industries.

  5. Advertising Manager: Advertising managers are responsible for planning and executing advertising campaigns to promote products or services. Graduates with expertise in marketing management can pursue careers as advertising managers, working closely with creative teams, media agencies, and clients to develop effective advertising strategies. They oversee the creation of ad content, manage budgets, and evaluate campaign performance.

  6. Sales and Business Development Manager: A strong marketing background equips graduates with the skills to excel in sales and business development roles. They can work as sales managers, overseeing sales teams, developing sales strategies, and building relationships with clients. Their marketing knowledge helps them understand customer needs and develop compelling sales pitches to drive business growth.

  7. Market Analyst: Graduates can pursue careers as market analysts, analyzing market trends, competitive landscapes, and consumer behavior to identify business opportunities. They provide insights and recommendations to support strategic decision-making, product development, and market entry strategies. Market analysts play a crucial role in helping organizations stay competitive in dynamic markets.

  8. Entrepreneurship and Consulting: The MSc International Management (Marketing Management) Applied course equips graduates with the knowledge and skills to start their own businesses or work as marketing consultants. They can offer marketing expertise to organizations seeking guidance on market entry strategies, brand development, digital marketing, and other marketing-related areas. Entrepreneurship and consulting provide opportunities for independence, creativity, and professional growth.

Teesside University's strong industry connections, practical approach to learning, and emphasis on employability enhance the career prospects of graduates from the MSc International Management (Marketing Management) Applied course. The university's careers services provide support, networking opportunities, and access to job vacancies to help students kick-start their careers in marketing management.

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