MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BSc (Hons) Business and Data Science (International or Placement Year)
Keele University campus
INTAKE: September
Program Overview
The BSc (Hons) Business and Data Science program at Keele University is designed to equip students with a blend of business management skills and advanced data analytics capabilities. This interdisciplinary program integrates principles of business administration with data science methodologies, preparing students to harness the power of data for strategic decision-making and innovation in various industries. Students gain a strong foundation in business fundamentals, including marketing, finance, operations, and strategy, alongside rigorous training in statistical analysis, machine learning, and data visualization. The program emphasizes real-world applications, with opportunities for international experiences or professional placements, allowing students to apply their skills in diverse settings and gain practical insights into global business practices.
1. Interdisciplinary Curriculum: The program offers a balanced curriculum that covers essential business management concepts and advanced data science techniques. Students learn to integrate data analytics into business processes, gaining insights to drive operational efficiency and competitive advantage.
2. Business Fundamentals: Students acquire fundamental knowledge in business areas such as marketing, finance, operations, and strategy. They develop a holistic understanding of business operations and management principles essential for data-driven decision-making.
3. Data Collection and Analysis Skills: Students develop proficiency in data collection, cleaning, and analysis using statistical software and programming languages like Python and R. They learn to interpret data trends, build predictive models, and communicate insights effectively.
4. Machine Learning and Predictive Analytics: The program equips students with machine learning techniques and predictive analytics skills. Students learn to apply algorithms for classification, regression, clustering, and recommendation systems, enabling data-driven insights and decision-making.
5. Data Visualization and Communication: Students gain expertise in data visualization tools such as Tableau and Power BI to create compelling visualizations that communicate insights to stakeholders. They learn to present complex data in accessible formats to support decision-making.
6. International Experiences or Placement Year: The program offers opportunities for international experiences or professional placements, allowing students to gain hands-on experience in global business environments. This exposure enhances students' cultural awareness and prepares them for diverse career paths.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BSc (Hons) Business and Data Science (International or Placement Year) program at Keele University are well-equipped for diverse and rewarding career opportunities at the intersection of business management and data analytics. This program prepares graduates to leverage data-driven insights for strategic decision-making and innovation across various industries.
1. Data Analyst: Graduates can pursue roles as data analysts, responsible for collecting, cleaning, and analyzing data to derive actionable insights for business decision-making. They work with stakeholders to identify business problems and optimize processes using data-driven approaches.
2. Business Intelligence Analyst: Graduates can work as business intelligence analysts, specializing in transforming complex data into meaningful visualizations and reports. They help organizations interpret data trends, identify opportunities, and support strategic planning.
3. Data Scientist: Graduates with strong statistical and programming skills can pursue careers as data scientists, developing predictive models and machine learning algorithms to solve business challenges. They work on projects ranging from customer segmentation to demand forecasting.
4. Marketing Analyst: Graduates can specialize in marketing analytics, supporting marketing teams with data-driven insights to optimize campaigns, customer targeting, and ROI. They use data to assess consumer behavior and market trends.
5. Financial Analyst: Graduates can enter roles in finance, where they analyze financial data to inform investment decisions, risk assessments, and performance evaluations. They use data modeling and statistical techniques to support financial planning and forecasting.
6. Management Consultant: Graduates can pursue careers in management consulting, advising organizations on strategic decisions based on data analysis and market research. They help businesses optimize operations, improve efficiency, and drive growth.
7. Operations Analyst: Graduates can work as operations analysts, focusing on optimizing supply chains, logistics, and operational processes using data-driven approaches. They identify inefficiencies and recommend improvements to streamline operations.
8. Business Development Manager: Graduates can leverage data insights to identify new market opportunities, assess competitive landscapes, and drive growth strategies for companies. They play a key role in expanding business operations and market presence.
9. Entrepreneurship and Startups: Graduates with entrepreneurial ambitions can use their skills to launch startups or innovate within existing businesses, leveraging data analytics to drive business growth and market disruption.
10. Further Studies and Research: Graduates can pursue postgraduate studies (e.g., MSc, MBA, PhD) to deepen their expertise in data science or business management. Advanced qualifications enhance career prospects in specialized areas or academia.
