MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BSc (Hons) Business and Data Science
Keele University campus
INTAKE: September
Program Overview
The BSc (Hons) Business and Data Science program at Keele University combines the disciplines of business management and data analytics to prepare students for careers in the rapidly evolving field of data-driven decision-making. This interdisciplinary program integrates foundational business knowledge with advanced skills in data analysis, statistics, and machine learning techniques. Students learn how to collect, manage, and interpret data to drive strategic business decisions, optimize operations, and gain competitive advantages in various industries. The curriculum emphasizes real-world applications, providing students with hands-on experience using industry-standard tools and software. Graduates emerge with the ability to harness data-driven insights to solve complex business problems and contribute effectively to organizational success in today's data-driven economy.
1. Integrated Business and Data Science Curriculum: The program offers an integrated curriculum that covers fundamental business concepts alongside advanced data science topics. Students learn about business strategy, marketing, finance, and organizational behavior, complemented by coursework in data analytics, predictive modeling, and big data technologies.
2. Data Collection and Management Skills: Students develop practical skills in data collection, management, and preprocessing. They learn how to acquire and clean data from various sources, ensuring data quality and integrity for analysis.
3. Statistical Analysis and Machine Learning Techniques: The program equips students with statistical analysis skills and machine learning techniques essential for interpreting data and making informed business decisions. Students learn to apply regression analysis, clustering algorithms, and predictive modeling to solve business problems.
4. Business Intelligence and Decision-Making: Students gain insights into how data analytics and business intelligence tools can enhance decision-making processes. They learn to extract actionable insights from data to drive strategic and operational decisions within organizations.
5. Hands-On Experience with Industry Tools: The curriculum emphasizes hands-on experience with industry-standard tools and software used in data science and business analytics. Students gain proficiency in tools such as Python, R, SQL, Tableau, and Hadoop, preparing them for roles in data-driven organizations.
6. Capstone Projects and Industry Engagement: Students participate in capstone projects or industry placements, allowing them to apply their skills to real-world business challenges. They collaborate with industry partners, gaining practical experience and building professional networks.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BSc (Hons) Business and Data Science program at Keele University are well-positioned for exciting career opportunities at the intersection of business management and data analytics. This interdisciplinary program equips graduates with a unique skill set that is highly sought after in various industries, including finance, marketing, consulting, technology, and healthcare.
1. Data Analyst: Graduates can pursue roles as data analysts, responsible for collecting, cleaning, and analyzing data to derive actionable insights for business decision-making. They work with stakeholders to identify business problems and leverage data to optimize processes and strategies.
2. Business Intelligence Analyst: Graduates can work as business intelligence analysts, specializing in transforming complex data into meaningful visualizations and reports. They help organizations interpret data trends, identify opportunities, and support strategic planning.
3. Data Scientist: Graduates with strong statistical and programming skills can pursue careers as data scientists, developing predictive models and machine learning algorithms to solve business challenges. They work on projects ranging from customer segmentation to demand forecasting.
4. Marketing Analyst: Graduates can specialize in marketing analytics, supporting marketing teams with data-driven insights to optimize campaigns, customer targeting, and return on investment (ROI). They use data to assess consumer behavior and market trends.
5. Financial Analyst: Graduates can enter roles in finance, where they analyze financial data to inform investment decisions, risk assessments, and performance evaluations. They use data modeling and statistical techniques to support financial planning and forecasting.
6. Management Consultant: Graduates can pursue careers in management consulting, advising organizations on strategic decisions based on data analysis and market research. They help businesses optimize operations, improve efficiency, and drive growth.
7. Operations Analyst: Graduates can work as operations analysts, focusing on optimizing supply chains, logistics, and operational processes using data-driven approaches. They identify inefficiencies and recommend improvements to streamline operations.
8. Business Development Manager: Graduates can pursue roles in business development, leveraging data insights to identify new market opportunities, assess competitive landscapes, and drive growth strategies for companies.
9. Entrepreneurship and Startups: Graduates with entrepreneurial ambitions can use their skills to launch startups or innovate within existing businesses, leveraging data analytics to drive business growth and market disruption.
10. Further Studies and Research: Graduates can pursue postgraduate studies (e.g., MSc, MBA, PhD) to deepen their expertise in data science or business management. Advanced qualifications enhance career prospects in specialized areas or academia.
