MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
MSc International Marketing with Tourism (Dual Degree)
Edinburgh - Sem 1, France - Sem 2
INTAKE: September
Program Overview
The MSc International Marketing with Tourism (Dual Degree) course at Edinburgh Napier University is a comprehensive program designed to equip students with the knowledge and skills needed to succeed in the dynamic field of international marketing within the tourism industry. This dual degree program offers students the opportunity to gain a global perspective by studying at two prestigious universities: Edinburgh Napier University in the UK and a partner university abroad.
- International Perspective: The program provides a global perspective on marketing in the tourism industry, allowing students to understand the unique challenges and opportunities in different cultural contexts. Studying at two universities enhances their cross-cultural competence and adaptability.
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Marketing Strategy: Students will develop a solid foundation in marketing principles, strategies, and techniques with a specific focus on the tourism sector. They will learn how to analyze market trends, identify target audiences, and develop effective marketing campaigns to promote tourism destinations and services.
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Consumer Behavior: Understanding consumer behavior is crucial in marketing. Students will explore the factors that influence tourist behavior, such as motivations, decision-making processes, and cultural influences. This knowledge will enable them to design marketing strategies that resonate with the target audience.
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Destination Marketing: The course emphasizes destination marketing, equipping students with the skills to promote tourist destinations effectively. They will learn how to develop destination branding strategies, design tourism products, and leverage digital marketing channels to attract tourists.
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International Marketing Research: Students will learn how to conduct market research in an international context. They will explore various research methods and techniques to gather data, analyze market trends, and make informed marketing decisions. This knowledge will enable them to adapt marketing strategies to different markets and consumer segments.
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Digital Marketing and Social Media: The program recognizes the increasing importance of digital marketing in the tourism industry. Students will gain hands-on experience in using digital platforms and social media channels to engage with tourists, promote destinations, and measure marketing effectiveness.
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Sustainable Tourism: The course emphasizes the importance of sustainable tourism practices. Students will explore strategies for minimizing the negative impact of tourism on the environment and local communities while maximizing the economic and social benefits. They will learn how to integrate sustainability principles into marketing strategies.
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Industry Connections and Guest Lectures: Edinburgh Napier University has strong ties with the tourism industry, providing students with opportunities to engage with industry professionals through guest lectures, industry projects, and networking events. This exposure enhances their understanding of real-world challenges and facilitates valuable industry connections.
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Dual Degree Experience: Studying at two universities provides students with a unique educational experience. They will benefit from the academic expertise and cultural perspectives of both institutions, expanding their global network and enhancing their employability in the international job market.
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Career Support: The university offers comprehensive career support services to help students transition into the professional world. This includes career guidance, CV/resume workshops, interview preparation, and access to job opportunities in the tourism and marketing sectors.
Location
Edinburgh - Sem 1, France - Sem 2
Score
IELTS: 6
Tuition Fee
£ 17090
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 61-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
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Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
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Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
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Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
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External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
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International Marketing Manager: Graduates of the MSc International Marketing with Tourism (Dual Degree) course are well-equipped to pursue careers as international marketing managers in the tourism industry. They can work for destination marketing organizations, tourism boards, hospitality companies, and travel agencies, developing and implementing marketing strategies to attract tourists from around the world.
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Digital Marketing Specialist: With a strong emphasis on digital marketing, graduates can pursue careers as digital marketing specialists in the tourism sector. They can work for tourism businesses, hotels, resorts, or travel companies, managing digital marketing campaigns, optimizing online presence, and leveraging social media and other digital platforms to engage with customers and drive tourism sales.
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Market Research Analyst: The program's focus on international marketing research prepares graduates for roles as market research analysts in the tourism industry. They can work for market research agencies, tourism consultancies, or tourism organizations, conducting research, analyzing market trends, and providing insights to support marketing decision-making and strategic planning.
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Destination Marketing Manager: Graduates can pursue careers as destination marketing managers, responsible for promoting tourism destinations and driving visitor numbers. They can work for destination marketing organizations, tourism boards, or government agencies, developing destination branding strategies, coordinating marketing campaigns, and collaborating with stakeholders to enhance the attractiveness of tourist destinations.
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Tourism Consultant: The program equips graduates with the skills and knowledge to work as tourism consultants, providing specialized marketing advice and guidance to tourism businesses and organizations. They can offer strategic marketing consultancy services, conduct market research, develop marketing plans, and assist in improving the competitiveness of tourism enterprises.
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Event and Conference Manager: With their understanding of marketing and the tourism industry, graduates can pursue careers as event and conference managers in the field of business tourism. They can work for event management companies, conference centers, or corporate organizations, planning and executing conferences, trade shows, and other business events to facilitate networking and knowledge exchange.
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Entrepreneurship and Start-ups: The program nurtures an entrepreneurial mindset, empowering graduates to start their own ventures in the tourism industry. They can launch their tourism marketing agencies, destination management companies, or travel startups, leveraging their marketing skills, industry knowledge, and global perspective to create innovative tourism products and services.
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Academic and Research Roles: Graduates interested in academia can pursue further research or teaching opportunities. They can opt for doctoral studies in the field of international marketing, tourism, or related disciplines and contribute to the academic community through research, teaching, and publishing scholarly articles.
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International Careers: The dual degree experience provides graduates with a global perspective and enhances their employability in international job markets. They can explore career opportunities in various countries, work for multinational companies, or join international organizations focused on tourism and marketing.
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Professional Development: Edinburgh Napier University provides career support services to help graduates transition into the workforce. They offer guidance on job search strategies, CV/resume development, interview skills, and networking opportunities, ensuring graduates are well-prepared to embark on their chosen career paths.
