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MSc Marketing with Festival & Event Management

Edinburgh

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing with Festival & Event Management course at Edinburgh Napier University is designed to provide students with a comprehensive understanding of marketing principles and strategies specifically tailored to the festival and event industry. This unique program combines core marketing concepts with specialized knowledge and skills required for managing successful festivals and events. Students gain a deep understanding of consumer behavior, branding, digital marketing, and event management techniques to effectively promote and manage festivals and events.

  1. Marketing Fundamentals: The course begins with a focus on core marketing principles, equipping students with a solid foundation in marketing theory and practice. Students learn about market research, marketing strategies, consumer behavior, branding, and marketing communications. They develop skills in market analysis, segmentation, targeting, and positioning to create effective marketing campaigns.

  2. Festival and Event Management: The program then delves into the specific aspects of festival and event management. Students learn about event planning, logistics, risk management, sponsorship, and legal considerations in the context of festivals and events. They study the unique challenges and opportunities associated with managing festivals and events, including programming, venue selection, crowd management, and stakeholder engagement.

  3. Strategic Marketing in the Event Industry: The course emphasizes the application of strategic marketing principles in the festival and event industry. Students explore marketing strategies specifically tailored to festivals and events, including brand development, audience engagement, and revenue generation. They learn how to design and implement marketing plans that align with the goals and objectives of festivals and events.

  4. Digital Marketing and Social Media: With the increasing importance of digital platforms in marketing, the program covers digital marketing strategies and techniques relevant to the festival and event industry. Students learn how to leverage social media, online advertising, content marketing, and analytics to promote festivals and events, engage with audiences, and measure the effectiveness of digital marketing campaigns.

  5. Event Sponsorship and Partnerships: Students gain insights into event sponsorship and partnership management. They learn how to identify and attract sponsors, negotiate sponsorship agreements, and develop mutually beneficial partnerships with brands and organizations. Students explore strategies to maximize the value of sponsorships and enhance the overall success of festivals and events.

  6. Industry Engagement and Practical Experience: The course encourages industry engagement through guest lectures, industry projects, and networking opportunities. Students have the opportunity to collaborate with industry professionals and gain practical insights into the festival and event management field. They may also have the option to undertake an internship or placement to further enhance their practical skills and industry connections.

  7. Research and Critical Analysis: The program emphasizes research skills and critical thinking in the context of marketing and event management. Students learn to conduct market research, analyze data, and apply research findings to make informed marketing decisions. They also develop their ability to critically evaluate marketing strategies and propose innovative solutions to marketing challenges in the festival and event industry.

  8. Professional Development: The course focuses on enhancing students' professional skills and preparing them for successful careers in marketing and festival/event management. Students develop skills in project management, teamwork, communication, and presentation, which are highly valued in the industry. They also gain a broader understanding of ethical and sustainability considerations in marketing and event management.

Pollster Education

Location

Edinburgh

Pollster Education

Score

IELTS:6

Pollster Education

Tuition Fee

£ 17090

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
    • TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 61-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

  1. Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

  2. Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

  3. Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

  4. External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

  1. Event Marketing Manager: Graduates of the MSc Marketing with Festival & Event Management course can pursue careers as event marketing managers. In this role, they are responsible for developing and implementing marketing strategies to promote festivals, events, and cultural experiences. They work closely with event organizers, sponsors, and stakeholders to create effective marketing campaigns that attract audiences and drive ticket sales.

  2. Festival Coordinator: With their specialized knowledge in festival and event management, graduates can work as festival coordinators. They oversee all aspects of festival planning and execution, including budgeting, logistics, vendor management, programming, and marketing. Festival coordinators ensure smooth operations and create memorable experiences for attendees while meeting the festival's objectives.

  3. Event Sponsorship Manager: Many festivals and events rely on sponsorships for funding and support. Graduates can pursue careers as event sponsorship managers, responsible for securing sponsorship deals and managing relationships with sponsors. They identify potential sponsors, negotiate contracts, and develop strategic partnerships that align with the festival's brand and target audience.

  4. Marketing Consultant: With their expertise in marketing and event management, graduates can work as marketing consultants for organizations in the festival and event industry. They provide strategic advice and guidance to clients on marketing campaigns, brand positioning, audience engagement, and digital marketing strategies. Marketing consultants help clients achieve their marketing goals and enhance the overall success of their festivals and events.

  5. Destination Marketing Manager: Graduates can also explore career opportunities as destination marketing managers. In this role, they promote cities, regions, or countries as tourist destinations, focusing on marketing their unique festivals and events. They collaborate with tourism boards, local authorities, and event organizers to develop marketing campaigns that attract domestic and international visitors.

  6. Digital Marketing Specialist: The increasing importance of digital platforms in marketing requires professionals with expertise in digital marketing. Graduates can pursue roles as digital marketing specialists, focusing on using digital channels, social media, and online advertising to promote festivals and events. They create engaging content, manage social media accounts, analyze data, and optimize digital marketing campaigns.

  7. Cultural Events Manager: Graduates with a passion for cultural events can work as cultural events managers. They curate and manage cultural festivals, exhibitions, and performances, ensuring the delivery of high-quality cultural experiences. Cultural events managers collaborate with artists, performers, venues, and marketing teams to promote cultural events to a diverse audience.

  8. Entrepreneurship and Event Start-ups: Some graduates may choose to start their own event management companies or establish event start-ups. With the skills acquired during the course, they can develop innovative event concepts, manage logistics, attract sponsors, and market their events effectively. Entrepreneurship offers the opportunity for creative freedom and the ability to shape the industry with unique event offerings.

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