MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
BA (Hons)Marketing with Advertising and Digital Communications
Southwark Campus
INTAKE: September
Program Overview
London South Bank University (LSBU) offers a BA (Hons) in Marketing with Advertising and Digital Communications, designed to equip students with a comprehensive understanding of marketing principles, advertising strategies, and digital communication techniques. This program integrates theoretical knowledge with practical skills to prepare students for a dynamic career in the marketing industry.
Curriculum: The curriculum of the BA (Hons) Marketing with Advertising and Digital Communications program at LSBU is carefully crafted to cover a wide range of topics relevant to contemporary marketing practices. Students delve into subjects such as consumer behavior, branding, market research, digital marketing strategies, social media advertising, and content creation. Additionally, the curriculum emphasizes hands-on learning experiences through projects, case studies, and internships, allowing students to apply theoretical concepts to real-world scenarios.
Research Focus: London South Bank University places a strong emphasis on research within the field of marketing and advertising. Faculty members actively engage in research projects exploring various aspects of consumer behavior, advertising effectiveness, digital marketing trends, and market analysis. Students have the opportunity to participate in research initiatives, gaining valuable insights and contributing to the advancement of knowledge in the field.
Industry Engagement: LSBU fosters strong ties with industry partners to provide students with valuable opportunities for practical learning and professional development. Through guest lectures, workshops, networking events, and industry placements, students gain exposure to the latest trends and practices in marketing, advertising, and digital communications. Additionally, the university maintains partnerships with leading companies, offering students access to internships and employment opportunities upon graduation.
Global Perspective: The BA (Hons) Marketing with Advertising and Digital Communications program at LSBU integrates a global perspective into its curriculum, recognizing the importance of understanding diverse markets and cultural contexts in today's interconnected world. Students have the opportunity to explore international marketing strategies, cross-cultural communication techniques, and global consumer trends. Furthermore, the university encourages students to participate in study abroad programs and international exchanges to broaden their perspectives and enhance their global competency.
Location
Southwark Campus
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements:
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship.
Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.
External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK.
Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Marketing with Advertising and Digital Communications program at London South Bank University (LSBU) are well-equipped to pursue diverse and rewarding career paths in the dynamic field of marketing, advertising, and digital communications. With a blend of theoretical knowledge and practical skills, students are prepared to thrive in various roles within the industry.
Marketing Coordinator/Assistant: Entry-level positions such as marketing coordinator or assistant are common career paths for graduates of this program. In these roles, individuals support marketing campaigns, conduct market research, analyze consumer behavior, and assist in the development of marketing strategies. These positions serve as valuable stepping stones for career advancement in the field of marketing.
Digital Marketing Specialist: With expertise in digital communication strategies, graduates can pursue roles as digital marketing specialists. These professionals are responsible for developing and implementing digital marketing campaigns across various online platforms, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They analyze digital metrics to optimize campaign performance and enhance brand visibility online.
Advertising Account Executive: Graduates with a strong understanding of advertising principles can explore opportunities as advertising account executives. In this role, individuals work closely with clients to understand their advertising needs, develop creative concepts, and coordinate the execution of advertising campaigns. They liaise between clients and internal creative teams to ensure that campaigns meet objectives and resonate with target audiences.
Social Media Manager: Given the increasing importance of social media in marketing and advertising, graduates can pursue roles as social media managers. These professionals are responsible for managing brand presence on social media platforms, creating engaging content, fostering community engagement, and monitoring social media analytics. They play a crucial role in building brand awareness, driving engagement, and maintaining a positive brand reputation online.
Market Research Analyst: For graduates interested in data analysis and consumer insights, roles as market research analysts are a viable career option. Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They utilize various research methodologies, including surveys, focus groups, and data analytics tools, to generate actionable insights for businesses.
Content Marketing Specialist: With a focus on content creation and storytelling, graduates can pursue roles as content marketing specialists. These professionals develop compelling content strategies, produce engaging content across multiple channels, and measure content performance to drive brand awareness and customer engagement. They leverage their creativity and communication skills to deliver impactful messaging that resonates with target audiences.
