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MSc International Tourism Destination Management

Edinburgh

 

INTAKE: Jan & Sept

Program Overview

The MSc International Tourism Destination Management course at Edinburgh Napier University offers a comprehensive and in-depth study of destination management within the context of the global tourism industry. This program is designed for individuals who aspire to work in managerial roles in destination marketing organizations, tourism boards, tour operators, consultancy firms, and other related sectors. The course provides students with the knowledge and skills necessary to understand the complexities of managing and developing tourism destinations in a sustainable and responsible manner.

  1. Destination Management Principles: The program covers the fundamental principles of destination management, including destination marketing, planning, development, and sustainability. Students learn about the strategic management of destinations, stakeholder engagement, and the impact of tourism on local communities and the environment.

  2. Tourism Policy and Governance: The course explores the policy and governance frameworks that shape tourism development at the destination level. Students gain insights into the role of government agencies, tourism boards, and industry associations in destination planning, regulation, and coordination.

  3. Marketing and Promotion of Tourism Destinations: Students develop a deep understanding of destination marketing strategies and techniques. They learn how to create compelling destination branding and promotional campaigns to attract tourists and enhance the overall destination image.

  4. Sustainable Destination Management: Sustainable tourism practices are a key focus of the program. Students explore strategies for managing tourism growth while minimizing negative impacts on the environment, culture, and local communities. They learn about sustainable tourism certifications, responsible tourism practices, and community-based tourism initiatives.

  5. Destination Planning and Development: The course covers the process of destination planning and development, including market analysis, product development, infrastructure planning, and visitor management. Students gain practical skills in destination assessment, feasibility studies, and the design of sustainable tourism products and experiences.

  6. Research and Analytical Skills: Students develop strong research and analytical skills, enabling them to conduct independent research projects related to tourism destinations. They learn to gather and analyze data, interpret research findings, and make informed recommendations for destination management and development.

  7. Industry Connections and Networking: Edinburgh Napier University has strong connections with the tourism industry, offering students opportunities for industry engagement and networking. Guest lectures, field trips, and industry projects provide real-world insights and help students build valuable connections within the tourism sector.

  8. Professional Development: The program emphasizes the development of professional skills required for successful careers in destination management. Students enhance their communication, leadership, teamwork, and problem-solving abilities through various practical exercises and group projects.

  9. Optional Placement: The course may offer an optional placement opportunity, allowing students to gain practical experience in a tourism destination or related organization. This placement provides valuable industry exposure, enhances employability, and allows students to apply their knowledge and skills in a real-world setting.

  10. Career Opportunities: Graduates of the MSc International Tourism Destination Management course have excellent career prospects in destination marketing organizations, tourism boards, tour operators, consultancy firms, and other sectors involved in destination management and development. They can pursue roles such as destination marketing manager, tourism development officer, destination planner, sustainable tourism consultant, or tourism policy analyst.

Pollster Education

Location

Edinburgh

Pollster Education

Score

IELTS:6

Pollster Education

Tuition Fee

£ 17090

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
    • TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 61-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

  1. Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

  2. Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

  3. Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

  4. External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

  1. Destination Marketing Manager: Graduates of the MSc International Tourism Destination Management course can pursue careers as destination marketing managers. They are responsible for promoting and marketing tourism destinations to attract visitors and generate economic growth. They develop strategic marketing plans, manage advertising campaigns, and collaborate with stakeholders to enhance the destination's visibility and appeal.

  2. Tourism Development Officer: With their expertise in destination management, graduates can work as tourism development officers. These professionals focus on the planning and development of tourism destinations, ensuring sustainable growth and positive impacts on local communities. They collaborate with local authorities, businesses, and communities to identify opportunities for tourism development and implement strategies for economic and social benefits.

  3. Destination Planner: Destination planners play a crucial role in shaping the long-term development of tourism destinations. Graduates can work as destination planners, assessing market trends, conducting research, and formulating plans for infrastructure development, visitor management, and product diversification. They work closely with stakeholders to create sustainable and attractive destinations that meet the needs of tourists and locals alike.

  4. Sustainable Tourism Consultant: Given the increasing emphasis on sustainability in the tourism industry, graduates can pursue careers as sustainable tourism consultants. These professionals advise destinations and tourism businesses on adopting sustainable practices, minimizing environmental impacts, and supporting local communities. They conduct audits, develop sustainability strategies, and assist in obtaining sustainable tourism certifications.

  5. Tourism Policy Analyst: Graduates with a deep understanding of destination management and tourism policy can work as tourism policy analysts. These professionals analyze the impact of policies and regulations on tourism destinations, evaluate their effectiveness, and provide recommendations for policy improvements. They may work for government agencies, international organizations, or research institutions focused on tourism policy and governance.

  6. Tourism Researcher: The MSc International Tourism Destination Management course equips graduates with strong research skills, making them well-suited for roles as tourism researchers. They can work in academic institutions, research organizations, or consultancy firms, conducting research on various aspects of tourism destinations. They contribute to industry knowledge, inform policy decisions, and help drive sustainable development in tourism destinations.

  7. Destination Management Consultant: Graduates can work as destination management consultants, providing strategic advice and guidance to tourism destinations. They help destinations enhance their competitiveness, improve visitor experiences, and implement sustainable tourism practices. They may assist in destination branding, product development, stakeholder engagement, and marketing strategies.

  8. Entrepreneurship and Business Development: Some graduates may choose to start their own tourism-related businesses, such as tour operators, event management companies, or hospitality ventures. The knowledge and skills gained from the MSc International Tourism Destination Management course provide a strong foundation for entrepreneurship and business development in the tourism sector.

  9. International Tourism Organizations: Graduates can pursue opportunities with international tourism organizations such as the United Nations World Tourism Organization (UNWTO), the World Travel and Tourism Council (WTTC), or regional tourism associations. They can contribute to policy development, research, and sustainable tourism initiatives on a global scale.

  10. Destination Management and Marketing Agencies: Graduates can work for destination management and marketing agencies, both in the public and private sectors. These agencies are responsible for promoting destinations, managing tourism infrastructure, and coordinating stakeholders. Graduates can contribute to destination branding, marketing campaigns, and sustainable development strategies.

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