BA(Hons) Business Management with Marketing

London South Bank University (LSBU) offers an innovative BA (Hons) Business Management with Marketing program designed to equip students with the knowledge and skills necessary for success in the dynamic field of marketing. This program integrates fundamental business management principles with specialized marketing expertise, preparing students for diverse roles in marketing, advertising, brand management, and market research. LSBU's BA (Hons) Business Management with Marketing program emphasizes creativity, strategic thinking, and digital marketing capabilities, ensuring that graduates are well-prepared for the challenges of the modern marketing landscape.

Curriculum: The curriculum of the BA (Hons) Business Management with Marketing program at LSBU covers a comprehensive range of topics essential to both business management and marketing practice. Students study core business subjects such as accounting, finance, operations management, and strategic management, as well as specialized marketing topics including consumer behavior, marketing research, digital marketing, and brand management. The program integrates theoretical learning with practical case studies, marketing projects, and industry simulations to develop students' analytical skills, creativity, and strategic marketing capabilities.

Research Focus: LSBU is committed to advancing research in marketing, consumer behavior, and market trends. The university hosts research centers and institutes specializing in areas such as marketing analytics, branding, and digital marketing. Students in the BA (Hons) Business Management with Marketing program have the opportunity to engage in research projects supervised by faculty members, exploring topics such as market segmentation, advertising effectiveness, and social media marketing strategies.

Industry Engagement: LSBU maintains strong ties with industry partners in the marketing, advertising, and business sectors, providing students with valuable opportunities for industry engagement. The university collaborates with marketing agencies, advertising firms, and multinational corporations to offer students internships, work placements, and guest lectures from industry professionals. These industry connections enable students to gain practical experience, develop professional networks, and learn from real-world marketing practices and challenges.

Global Perspective: The BA (Hons) Business Management with Marketing program at LSBU offers students a global perspective on marketing strategies and practices. Through international collaborations, study abroad programs, and cross-cultural projects, students gain insight into different consumer behaviors, cultural influences, and market dynamics around the world. This global perspective prepares students to work in multinational corporations, navigate international markets, and develop marketing campaigns that resonate with diverse audiences.

Undergraduate Entry Requirements:

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 66 with no individual score below 60.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. 

Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.

Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.

External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. 

Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Business Management with Marketing program from London South Bank University (LSBU) have access to a wide range of exciting career opportunities in marketing, advertising, brand management, and market research sectors. With its strong emphasis on strategic thinking, creativity, and digital marketing skills, LSBU prepares graduates for roles in diverse industries and organizations.

Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. Marketing managers play a crucial role in organizations by developing and implementing marketing strategies to promote products and services. They conduct market research, identify target audiences, and plan advertising campaigns, branding initiatives, and promotional activities. Marketing managers analyze market trends, monitor competitor activities, and measure the effectiveness of marketing campaigns to drive business growth and customer engagement.

Brand Manager: Graduates may also pursue careers as brand managers, where they are responsible for building and managing the reputation and identity of brands. Brand managers develop brand strategies, positioning, and messaging to differentiate products and create emotional connections with consumers. They oversee brand campaigns, manage brand assets, and collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives.

Digital Marketing Specialist: Another career option is becoming a digital marketing specialist, where graduates leverage digital channels and technologies to reach target audiences and drive engagement and conversions. Digital marketing specialists develop and execute digital marketing campaigns across platforms such as social media, search engines, email, and mobile apps. They analyze data, optimize campaigns, and use analytics tools to measure performance and ROI. Digital marketing specialists may specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, or social media marketing.

Market Research Analyst: Graduates may choose to work as market research analysts, where they gather and analyze data to understand consumer behavior, market trends, and competitive landscapes. Market research analysts design and conduct surveys, interviews, and focus groups to gather insights into consumer preferences, attitudes, and buying habits. They interpret data, generate reports, and provide recommendations to inform marketing strategies and product development decisions.

Advertising Account Executive: For those interested in advertising and creative industries, a career as an advertising account executive may be appealing. Advertising account executives work for advertising agencies or media companies, serving as liaisons between clients and agency teams. They develop advertising campaigns, manage client relationships, and coordinate the execution of campaigns across various channels such as print, TV, radio, and digital. Advertising account executives ensure that campaigns meet client objectives and budget constraints while delivering creative and effective messaging.

Public Relations Specialist: Graduates may also pursue careers as public relations (PR) specialists, where they manage the reputation and communication strategies of organizations. PR specialists develop and execute PR campaigns to build positive relationships with stakeholders, media outlets, and the public. They write press releases, pitch stories to journalists, and manage social media channels to promote favorable public perception and handle crisis communication situations.