MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
BSc (Hons) Marketing with Digital
Southwark Campus
INTAKE: September
Program Overview
London South Bank University (LSBU) offers an innovative BSc (Hons) Marketing with Digital program designed to prepare students for careers in the dynamic and rapidly evolving field of marketing. This program combines traditional marketing principles with cutting-edge digital marketing strategies, equipping students with the skills and knowledge needed to thrive in today's digital marketplace. LSBU's BSc (Hons) Marketing with Digital program emphasizes practical learning experiences, industry engagement, and a global perspective on marketing trends and challenges.
Curriculum: The curriculum of the BSc (Hons) Marketing with Digital program at LSBU is carefully designed to cover a wide range of topics relevant to contemporary marketing practice. Students study core marketing principles such as consumer behavior, market research, and brand management, as well as specialized topics in digital marketing, including social media marketing, search engine optimization (SEO), and data analytics. The program includes hands-on projects, case studies, and industry simulations to provide students with practical experience applying marketing concepts in real-world contexts.
Research Focus: LSBU is committed to fostering research and innovation in the field of marketing, including digital marketing. The university hosts research centers and initiatives focused on marketing research, consumer behavior, and digital marketing trends. Students in the BSc (Hons) Marketing with Digital program have the opportunity to engage in research projects supervised by faculty members, exploring topics such as digital advertising effectiveness, online consumer psychology, and emerging trends in e-commerce.
Industry Engagement: LSBU maintains strong links with industry partners in the marketing and digital marketing sectors, providing students with valuable opportunities for industry engagement. The university collaborates with leading marketing agencies, digital media companies, and technology firms to offer students internships, work placements, and guest lectures by industry professionals. These industry connections enable students to gain practical experience, build professional networks, and stay updated on the latest trends and technologies in the field.
Global Perspective: The BSc (Hons) Marketing with Digital program at LSBU offers students a global perspective on marketing practices and trends. Through guest lectures, international study trips, and cross-cultural projects, students gain insight into marketing strategies and consumer behavior in diverse cultural contexts. This global perspective prepares students to work in multinational corporations, digital marketing agencies, and global brands, where they can apply their knowledge and skills to reach and engage with audiences worldwide.
Location
Southwark Campus
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements:
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship.
Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.
External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK.
Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
A BSc (Hons) Marketing with Digital degree from London South Bank University (LSBU) offers graduates a wide range of exciting career opportunities in the dynamic field of marketing, with a particular focus on digital marketing strategies. With its practical approach to learning, industry connections, and global perspective, LSBU equips graduates with the skills and knowledge needed to succeed in various marketing roles in today's digital landscape.
Digital Marketing Specialist: Graduates of LSBU's BSc (Hons) Marketing with Digital program can pursue careers as digital marketing specialists, where they are responsible for developing and implementing digital marketing campaigns across various online platforms. Digital marketing specialists use techniques such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising to reach and engage with target audiences effectively.
Social Media Manager: Another career option for graduates is social media management, where they oversee the planning, execution, and monitoring of social media marketing efforts for brands and organizations. Social media managers create content, manage social media channels, analyze performance metrics, and interact with followers to build brand awareness, drive engagement, and increase customer loyalty.
Content Marketing Strategist: Graduates may also choose to specialize in content marketing, where they develop and execute content strategies to attract and retain customers through valuable, relevant, and consistent content. Content marketing strategists create various types of content, such as blog posts, articles, videos, infographics, and podcasts, to educate, entertain, and inspire audiences and drive profitable customer actions.
Digital Analytics Specialist: With the growing importance of data-driven decision-making in marketing, graduates can pursue careers as digital analytics specialists, where they analyze marketing data to evaluate campaign performance, identify trends, and optimize marketing strategies. Digital analytics specialists use tools such as Google Analytics, Adobe Analytics, and social media analytics platforms to track website traffic, user behavior, and conversion rates, providing insights to drive marketing success.
E-commerce Manager: For those interested in online retail, a career as an e-commerce manager may be appealing. E-commerce managers are responsible for managing online sales channels, optimizing the user experience, and driving revenue growth through digital marketing initiatives. They oversee website development, product merchandising, online advertising, and customer relationship management to maximize online sales and profitability.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic advice and services to businesses and organizations seeking to improve their marketing effectiveness. Marketing consultants may specialize in areas such as digital marketing, brand strategy, market research, or marketing automation, offering tailored solutions to help clients achieve their marketing goals and objectives.
