MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
Sheffield Hallam - City Campus
INTAKE: Jan & Sept
The MSc International Marketing program at Sheffield Hallam University is designed to provide students with a comprehensive understanding of global marketing strategies and practices. This program equips students with the knowledge and skills necessary to navigate the complexities of international markets and develop effective marketing strategies.
International Marketing Strategy: Students learn about the fundamental principles and theories of international marketing. They study market entry strategies, global market research, and cultural factors that impact international marketing decisions.
Global Consumer Behavior: The program focuses on understanding consumer behavior in different cultural contexts. Students explore how cultural, social, and psychological factors influence consumer buying decisions and develop strategies to effectively target international consumers.
International Market Analysis: Students gain skills in analyzing global markets and identifying opportunities and challenges. They learn how to conduct market research, evaluate market potential, and assess competitive landscapes in diverse international markets.
Brand Management in Global Context: The program covers brand management strategies in the global marketplace. Students learn how to build, position, and manage brands across different cultures, considering cultural sensitivities, brand adaptation, and global brand consistency.
Digital Marketing in International Markets: Students explore the role of digital marketing in reaching international audiences. They learn about online marketing channels, social media marketing, search engine optimization, and digital campaign planning in a global context.
International Marketing Communications: The program covers effective communication strategies for international markets. Students learn how to develop integrated marketing communication plans that resonate with diverse audiences and align with cultural preferences and media landscapes.
International Market Entry and Expansion: Students study market entry strategies and modes of international expansion. They explore topics such as exporting, licensing, franchising, joint ventures, and foreign direct investment, and understand the challenges and opportunities associated with entering new markets.
Ethical and Sustainable Marketing: The program emphasizes the importance of ethical and sustainable marketing practices in international contexts. Students learn about corporate social responsibility, ethical marketing decision-making, and sustainability considerations in global marketing strategies.
Sheffield Hallam - City Campus
IELTS 6.5
£ 16385
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.
English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc International Marketing program have a wide range of career opportunities in the global business environment.
International Marketing Manager: Graduates can work as marketing managers in multinational companies, responsible for developing and implementing international marketing strategies, managing global campaigns, and coordinating marketing activities across different markets.
Global Brand Manager: Graduates can pursue careers as brand managers, overseeing the management and development of global brands. They ensure brand consistency, adapt branding strategies to local markets, and drive brand growth internationally.
International Market Research Analyst: Graduates can work as market research analysts, conducting market research and analysis to identify market trends, consumer insights, and competitive landscapes in international markets.
Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing managers or specialists in global organizations. They leverage digital channels and technologies to reach international audiences, optimize online campaigns, and drive customer engagement.
International Business Development Manager: Graduates can pursue roles in international business development, identifying new market opportunities, forging partnerships with international partners, and driving business expansion into new regions.
International Sales Manager: Graduates can work as sales managers, overseeing international sales teams and developing sales strategies for global markets. They ensure sales targets are met and establish strong relationships with international clients and distributors.
Market Entry Specialist: Graduates can work in market entry consulting firms, helping companies navigate the complexities of entering new international markets. They provide insights and guidance on market entry strategies, regulatory requirements, and cultural considerations.
Global Trade and Export Manager: Graduates can pursue careers in international trade and export management, facilitating global trade operations, managing export/import processes, and ensuring compliance with international trade regulations.