MSc International Marketing

Sheffield Hallam - City Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing program at Sheffield Hallam University is designed to provide students with a comprehensive understanding of global marketing strategies and practices. This program equips students with the knowledge and skills necessary to navigate the complexities of international markets and develop effective marketing strategies.

  1. International Marketing Strategy: Students learn about the fundamental principles and theories of international marketing. They study market entry strategies, global market research, and cultural factors that impact international marketing decisions.

  2. Global Consumer Behavior: The program focuses on understanding consumer behavior in different cultural contexts. Students explore how cultural, social, and psychological factors influence consumer buying decisions and develop strategies to effectively target international consumers.

  3. International Market Analysis: Students gain skills in analyzing global markets and identifying opportunities and challenges. They learn how to conduct market research, evaluate market potential, and assess competitive landscapes in diverse international markets.

  4. Brand Management in Global Context: The program covers brand management strategies in the global marketplace. Students learn how to build, position, and manage brands across different cultures, considering cultural sensitivities, brand adaptation, and global brand consistency.

  5. Digital Marketing in International Markets: Students explore the role of digital marketing in reaching international audiences. They learn about online marketing channels, social media marketing, search engine optimization, and digital campaign planning in a global context.

  6. International Marketing Communications: The program covers effective communication strategies for international markets. Students learn how to develop integrated marketing communication plans that resonate with diverse audiences and align with cultural preferences and media landscapes.

  7. International Market Entry and Expansion: Students study market entry strategies and modes of international expansion. They explore topics such as exporting, licensing, franchising, joint ventures, and foreign direct investment, and understand the challenges and opportunities associated with entering new markets.

  8. Ethical and Sustainable Marketing: The program emphasizes the importance of ethical and sustainable marketing practices in international contexts. Students learn about corporate social responsibility, ethical marketing decision-making, and sustainability considerations in global marketing strategies.

Pollster Education

Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16385

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc International Marketing program have a wide range of career opportunities in the global business environment.

  1. International Marketing Manager: Graduates can work as marketing managers in multinational companies, responsible for developing and implementing international marketing strategies, managing global campaigns, and coordinating marketing activities across different markets.

  2. Global Brand Manager: Graduates can pursue careers as brand managers, overseeing the management and development of global brands. They ensure brand consistency, adapt branding strategies to local markets, and drive brand growth internationally.

  3. International Market Research Analyst: Graduates can work as market research analysts, conducting market research and analysis to identify market trends, consumer insights, and competitive landscapes in international markets.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing managers or specialists in global organizations. They leverage digital channels and technologies to reach international audiences, optimize online campaigns, and drive customer engagement.

  5. International Business Development Manager: Graduates can pursue roles in international business development, identifying new market opportunities, forging partnerships with international partners, and driving business expansion into new regions.

  6. International Sales Manager: Graduates can work as sales managers, overseeing international sales teams and developing sales strategies for global markets. They ensure sales targets are met and establish strong relationships with international clients and distributors.

  7. Market Entry Specialist: Graduates can work in market entry consulting firms, helping companies navigate the complexities of entering new international markets. They provide insights and guidance on market entry strategies, regulatory requirements, and cultural considerations.

  8. Global Trade and Export Manager: Graduates can pursue careers in international trade and export management, facilitating global trade operations, managing export/import processes, and ensuring compliance with international trade regulations.


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