MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
BA (Hons) Marketing with Advertising and Digital Communications with Placement Year
Southwark Campus
INTAKE: September
Program Overview
The BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program at London South Bank University (LSBU) provides students with a comprehensive understanding of marketing principles, advertising strategies, and digital communications, coupled with practical experience gained during a year-long industry placement. This undergraduate degree program is designed to equip students with the knowledge, skills, and expertise needed to excel in the dynamic and competitive fields of marketing, advertising, and digital media. Students study a range of topics, including consumer behavior, branding, advertising campaigns, digital marketing, social media management, and strategic communications.
Curriculum: The curriculum of the BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program at LSBU is carefully crafted to provide students with a blend of theoretical knowledge and practical skills relevant to the marketing and advertising industries. Core modules cover essential topics such as marketing strategy, market research, advertising principles, copywriting, and media planning. Additionally, students study digital communications modules focusing on social media marketing, content creation, online advertising, and digital analytics. The program emphasizes hands-on learning, with practical assignments, case studies, and industry projects enabling students to develop real-world skills and expertise.
Research Focus: LSBU encourages students in the BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program to engage in research projects that explore emerging trends and innovations in marketing, advertising, and digital communications. Students have the opportunity to conduct research on topics such as advertising effectiveness, consumer engagement, digital storytelling, and brand communication strategies. Faculty members support students in designing research projects, collecting and analyzing data, and presenting their findings. Additionally, LSBU's research centers and collaborations with industry partners provide students with opportunities to contribute to cutting-edge research initiatives in marketing and advertising.
Industry Engagement: London South Bank University maintains strong connections with industry partners, ensuring that the BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program remains relevant and responsive to the needs of employers. The program includes guest lectures, workshops, and industry seminars featuring professionals from leading marketing agencies, advertising firms, and digital media companies. Moreover, students have the opportunity to undertake year-long placements with marketing and advertising agencies, gaining valuable practical experience and industry contacts. LSBU's strong ties with the marketing and advertising industries facilitate networking, mentorship, and employment opportunities for students.
Global Perspective: Recognizing the global nature of the marketing, advertising, and digital media industries, LSBU incorporates a global perspective into the BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program. Students explore global advertising trends, cultural differences in consumer behavior, and international digital marketing strategies, examining case studies and examples from diverse cultural contexts. Additionally, the university encourages students to participate in study abroad programs, international advertising festivals, and cross-cultural projects, allowing them to gain exposure to different markets and perspectives. LSBU's partnerships with international marketing agencies, advertising networks, and digital media platforms provide students with opportunities for global collaboration and networking, enhancing their global competency and competitiveness in the marketing and advertising industries.
Location
Southwark Campus
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements:
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship.
Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.
External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK.
Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Marketing with Advertising and Digital Communications with Placement Year program at London South Bank University (LSBU) are well-positioned to pursue diverse and rewarding career opportunities in the fields of marketing, advertising, and digital communications. With a combination of theoretical knowledge, practical skills, and industry experience gained during their placement year, LSBU graduates are highly sought after by employers across various sectors.
Advertising Account Executive: One of the primary career paths for graduates of the BA (Hons) Marketing with Advertising and Digital Communications program is becoming an advertising account executive. Account executives work for advertising agencies, managing client accounts and coordinating the development and execution of advertising campaigns. They liaise with clients to understand their objectives, develop campaign strategies, and oversee the creative and production process. Account executives ensure that campaigns are delivered on time, within budget, and meet clients' expectations, fostering strong client relationships and driving business growth.
Digital Marketing Specialist: Graduates may pursue careers as digital marketing specialists, focusing on leveraging digital channels and technologies to reach target audiences and achieve marketing objectives. Digital marketing specialists develop and implement online marketing strategies, utilizing techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media management. They analyze data and metrics to optimize campaigns, increase website traffic, and improve user engagement, driving brand awareness and customer acquisition in the digital space.
Social Media Manager/Strategist: With their expertise in digital communications and social media marketing, graduates may pursue careers as social media managers or strategists. Social media managers oversee brands' social media presence, developing content strategies, managing social media channels, and engaging with followers to build brand loyalty and drive engagement. They analyze social media metrics to track performance, identify trends, and optimize content for maximum reach and impact. Social media managers play a crucial role in shaping brands' online reputation and fostering meaningful connections with audiences.
Marketing Communications Specialist: Graduates may pursue careers as marketing communications specialists, responsible for developing and implementing integrated marketing communications strategies across various channels. Marketing communications specialists create compelling messaging and content for advertising campaigns, public relations initiatives, and promotional materials, ensuring consistency and alignment with brand objectives. They collaborate with internal teams and external partners to execute campaigns effectively, monitor results, and adjust strategies to optimize performance and achieve marketing goals.
Content Marketing Manager: With their skills in content creation and storytelling, graduates may pursue careers as content marketing managers, overseeing brands' content strategies and editorial calendars. Content marketing managers develop and distribute engaging content across digital and traditional channels, including blogs, videos, infographics, and whitepapers, to attract and retain audiences and drive lead generation. They analyze content performance metrics to refine strategies, identify opportunities for optimization, and deliver meaningful and relevant content that resonates with target audiences.
Market Research Analyst: Graduates may pursue careers as market research analysts, conducting qualitative and quantitative research to gather insights into consumer behavior, market trends, and competitive landscapes. Market research analysts design surveys, analyze data, and interpret findings to inform marketing strategies, product development, and business decisions. They use statistical software and research methodologies to identify opportunities and challenges, evaluate market segments, and assess the effectiveness of marketing initiatives, providing valuable insights to guide business growth and innovation.
Brand Manager: With their understanding of branding principles and consumer psychology, graduates may pursue careers as brand managers, responsible for developing and maintaining brands' identities, positioning, and messaging. Brand managers oversee brand strategy, product launches, and marketing campaigns, ensuring brand consistency and resonance across all touchpoints. They conduct market research, monitor competitor activity, and collaborate with cross-functional teams to develop brand initiatives that drive brand equity, loyalty, and differentiation in the marketplace.
