MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
BSc (Hons) Marketing with Digital (with Placement)
Southwark Campus
INTAKE: September
Program Overview
The BSc (Hons) Marketing with Digital (with Placement) program at London South Bank University (LSBU) offers students a comprehensive education in marketing strategies and digital technologies, with the valuable addition of a placement year to gain practical industry experience. This undergraduate degree program is designed to equip students with the knowledge, skills, and insights needed to excel in the rapidly evolving field of marketing and digital media. Students study a wide range of topics, including marketing principles, consumer behavior, digital marketing strategies, social media marketing, data analytics, and marketing communications.
Curriculum: The curriculum of the BSc (Hons) Marketing with Digital (with Placement) program at LSBU is structured to provide students with a solid foundation in marketing fundamentals while integrating digital marketing concepts and practices. Core modules cover essential topics such as marketing strategy, market research, branding, advertising, and public relations. Additionally, students study digital marketing modules focusing on search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and social media management. The program emphasizes hands-on learning, with practical exercises, case studies, and industry projects enabling students to apply theoretical knowledge to real-world marketing challenges.
Research Focus: LSBU encourages students in the BSc (Hons) Marketing with Digital (with Placement) program to engage in research projects that explore emerging trends and innovations in marketing and digital media. Students have the opportunity to conduct research on topics such as digital consumer behavior, online brand engagement, social media influence, and digital marketing effectiveness. Faculty members support students in developing research proposals, collecting and analyzing data, and presenting their findings. Additionally, LSBU's research centers and collaborations with industry partners provide students with opportunities to contribute to cutting-edge research initiatives in marketing and digital media.
Industry Engagement: London South Bank University maintains strong connections with industry partners, ensuring that the BSc (Hons) Marketing with Digital (with Placement) program remains relevant and responsive to the needs of employers. The program includes guest lectures, workshops, and industry visits featuring professionals from leading marketing agencies, digital media companies, and consumer brands. Moreover, students have the opportunity to undertake year-long placements with marketing and advertising firms, gaining valuable practical experience and industry contacts. LSBU's strong ties with the marketing industry facilitate networking, mentorship, and employment opportunities for students.
Global Perspective: Recognizing the global nature of the marketing and digital media landscape, LSBU incorporates a global perspective into the BSc (Hons) Marketing with Digital (with Placement) program. Students explore global marketing trends, consumer behaviors, and digital marketing strategies, examining case studies and examples from international contexts. Additionally, the university encourages students to participate in study abroad programs, international marketing conferences, and cross-cultural projects, allowing them to gain exposure to diverse perspectives and experiences. LSBU's partnerships with international marketing agencies, digital media platforms, and multinational corporations provide students with opportunities for global collaboration and networking, enhancing their global competency and competitiveness in the marketing industry.
Location
Southwark Campus
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements:
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship.
Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.
External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK.
Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BSc (Hons) Marketing with Digital (with Placement) program at London South Bank University (LSBU) are well-equipped to pursue diverse and rewarding career opportunities in the dynamic and fast-paced field of marketing and digital media. With a solid foundation in marketing principles and digital technologies, coupled with practical experience gained during their placement year, LSBU graduates are highly sought after by employers across various industries.
Digital Marketing Specialist: One of the primary career paths for graduates of the BSc (Hons) Marketing with Digital (with Placement) program is becoming a digital marketing specialist. Digital marketing specialists develop and implement online marketing strategies to promote products, services, and brands across digital channels. They utilize digital platforms such as social media, search engines, email, and websites to reach target audiences, increase brand visibility, and drive customer engagement. Digital marketing specialists analyze data and metrics to optimize campaigns, improve ROI, and achieve marketing objectives.
Social Media Manager: Graduates may pursue careers as social media managers, responsible for managing and curating social media content and engagement for brands and organizations. Social media managers develop social media strategies, create compelling content, and monitor social media channels to enhance brand presence, increase followership, and foster community engagement. They track key performance indicators (KPIs) such as reach, engagement, and conversion rates, and utilize social media analytics tools to measure and report on campaign effectiveness.
Digital Content Creator: With their creative skills and digital expertise, graduates may pursue careers as digital content creators, producing engaging and shareable content for online platforms and digital marketing campaigns. Digital content creators develop multimedia content such as videos, graphics, blog posts, and infographics to communicate brand messages, engage audiences, and drive user engagement. They collaborate with marketing teams, designers, and copywriters to produce content that aligns with brand identity and resonates with target audiences across various digital channels.
Search Engine Optimization (SEO) Specialist: Graduates may pursue careers as SEO specialists, focusing on optimizing website content and improving search engine rankings to increase organic traffic and visibility. SEO specialists conduct keyword research, optimize website structure and content, and implement on-page and off-page SEO strategies to improve search engine rankings and drive qualified traffic to websites. They monitor search engine algorithms and trends, analyze website performance metrics, and make data-driven decisions to enhance SEO effectiveness and achieve business goals.
Digital Marketing Analyst: With their analytical skills and data-driven mindset, graduates may pursue careers as digital marketing analysts, responsible for analyzing marketing data and metrics to derive insights and inform decision-making. Digital marketing analysts track and measure key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics to assess the effectiveness of digital marketing campaigns and initiatives. They utilize web analytics tools, marketing automation platforms, and data visualization software to generate reports and recommendations for optimizing marketing strategies.
E-commerce Manager: Graduates may pursue careers as e-commerce managers, overseeing online sales channels and digital commerce platforms for businesses and retailers. E-commerce managers develop e-commerce strategies, manage online storefronts, and optimize user experience to drive sales and revenue growth. They collaborate with cross-functional teams to implement promotional campaigns, analyze customer behavior, and optimize product listings and pricing strategies to maximize online sales performance and profitability.
Marketing Manager/Director: With their comprehensive knowledge of marketing principles and digital technologies, graduates may pursue careers as marketing managers or directors, leading marketing teams and driving marketing strategy for organizations. Marketing managers develop marketing plans, oversee marketing campaigns, and manage budgets to achieve business objectives and targets. They analyze market trends, consumer insights, and competitive landscapes to identify opportunities and develop strategies for market positioning, brand differentiation, and customer acquisition.
