MSc International Marketing (with Work Experience)

Sheffield Hallam - City Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing program at Sheffield Hallam University is designed to equip students with the necessary skills and knowledge to thrive in the global marketing landscape. This program offers a comprehensive curriculum that covers various aspects of international marketing, including market research, strategic planning, brand management, and digital marketing.

  1. Global Marketing Strategies: Students learn about the challenges and opportunities of operating in a global marketplace. They study different marketing strategies and frameworks to effectively enter and compete in international markets.

  2. Market Research and Analysis: The program emphasizes the importance of market research in developing successful marketing campaigns. Students learn how to collect and analyze data, identify consumer trends, and understand market dynamics to make informed marketing decisions.

  3. International Consumer Behavior: Students explore the cultural, social, and psychological factors that influence consumer behavior in different markets. They gain insights into consumer segmentation, targeting, and positioning to tailor marketing strategies to specific international audiences.

  4. Brand Management and Communication: The program covers the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to develop and execute effective branding strategies to create strong and memorable international brands.

  5. Digital Marketing and Social Media: The program equips students with the skills to leverage digital channels and social media platforms for international marketing success. They learn about online advertising, content marketing, search engine optimization (SEO), and social media engagement to reach global audiences.

  6. International Marketing Planning: Students develop skills in strategic marketing planning for international markets. They learn how to conduct market assessments, set marketing objectives, and formulate marketing strategies to achieve organizational goals in a global context.

  7. Cross-Cultural Marketing Management: The program focuses on understanding cultural differences and their impact on marketing practices. Students explore effective cross-cultural communication, negotiation strategies, and adaptation of marketing messages to diverse cultural contexts.

Pollster Education

Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17885

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc International Marketing program have a wide range of career opportunities in the global marketing industry. 

  1. International Marketing Manager: Graduates can pursue roles as marketing managers in international companies, responsible for developing and executing global marketing strategies, managing international campaigns, and driving business growth in diverse markets.

  2. Brand Manager: Graduates can work as brand managers, responsible for developing and managing international brand strategies, enhancing brand positioning, and ensuring brand consistency across different markets.

  3. Market Research Analyst: Graduates can specialize in market research, conducting market analysis, consumer insights, and competitive intelligence to guide marketing decisions and support strategic planning in international contexts.

  4. Digital Marketing Specialist: Graduates can focus on digital marketing, utilizing their skills in online advertising, social media marketing, content creation, and data analytics to drive digital marketing campaigns and enhance online brand presence in international markets.

  5. International Sales and Business Development: Graduates can pursue careers in international sales and business development, identifying new market opportunities, developing strategic partnerships, and expanding the organization's presence in global markets.

  6. International Marketing Consultant: Graduates can work as consultants, providing expertise in international marketing strategies, market entry planning, and cross-cultural marketing to help businesses expand globally.

  7. Market Entry Specialist: Graduates can specialize in market entry, assisting companies in entering new international markets by conducting market research, developing market entry strategies, and navigating regulatory requirements.

  8. Marketing Communications Manager: Graduates can work in marketing communications roles, overseeing the development and implementation of international marketing campaigns, advertising, public relations, and brand communication strategies.


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