MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
Sheffield Hallam - City Campus
INTAKE: Jan & Sept
The MSc International Marketing program at Sheffield Hallam University is designed to equip students with the necessary skills and knowledge to thrive in the global marketing landscape. This program offers a comprehensive curriculum that covers various aspects of international marketing, including market research, strategic planning, brand management, and digital marketing.
Global Marketing Strategies: Students learn about the challenges and opportunities of operating in a global marketplace. They study different marketing strategies and frameworks to effectively enter and compete in international markets.
Market Research and Analysis: The program emphasizes the importance of market research in developing successful marketing campaigns. Students learn how to collect and analyze data, identify consumer trends, and understand market dynamics to make informed marketing decisions.
International Consumer Behavior: Students explore the cultural, social, and psychological factors that influence consumer behavior in different markets. They gain insights into consumer segmentation, targeting, and positioning to tailor marketing strategies to specific international audiences.
Brand Management and Communication: The program covers the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to develop and execute effective branding strategies to create strong and memorable international brands.
Digital Marketing and Social Media: The program equips students with the skills to leverage digital channels and social media platforms for international marketing success. They learn about online advertising, content marketing, search engine optimization (SEO), and social media engagement to reach global audiences.
International Marketing Planning: Students develop skills in strategic marketing planning for international markets. They learn how to conduct market assessments, set marketing objectives, and formulate marketing strategies to achieve organizational goals in a global context.
Cross-Cultural Marketing Management: The program focuses on understanding cultural differences and their impact on marketing practices. Students explore effective cross-cultural communication, negotiation strategies, and adaptation of marketing messages to diverse cultural contexts.
Sheffield Hallam - City Campus
IELTS 6.5
£ 17885
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.
English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc International Marketing program have a wide range of career opportunities in the global marketing industry.
International Marketing Manager: Graduates can pursue roles as marketing managers in international companies, responsible for developing and executing global marketing strategies, managing international campaigns, and driving business growth in diverse markets.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing international brand strategies, enhancing brand positioning, and ensuring brand consistency across different markets.
Market Research Analyst: Graduates can specialize in market research, conducting market analysis, consumer insights, and competitive intelligence to guide marketing decisions and support strategic planning in international contexts.
Digital Marketing Specialist: Graduates can focus on digital marketing, utilizing their skills in online advertising, social media marketing, content creation, and data analytics to drive digital marketing campaigns and enhance online brand presence in international markets.
International Sales and Business Development: Graduates can pursue careers in international sales and business development, identifying new market opportunities, developing strategic partnerships, and expanding the organization's presence in global markets.
International Marketing Consultant: Graduates can work as consultants, providing expertise in international marketing strategies, market entry planning, and cross-cultural marketing to help businesses expand globally.
Market Entry Specialist: Graduates can specialize in market entry, assisting companies in entering new international markets by conducting market research, developing market entry strategies, and navigating regulatory requirements.
Marketing Communications Manager: Graduates can work in marketing communications roles, overseeing the development and implementation of international marketing campaigns, advertising, public relations, and brand communication strategies.