BA(Hons) Business Management with Marketing (Placement Year)

London South Bank University (LSBU) offers a dynamic BA (Hons) Business Management with Marketing (Placement Year) program designed to prepare students for exciting careers in marketing, advertising, branding, and business development. This undergraduate degree program integrates theoretical learning with practical experience, equipping students with the skills and knowledge necessary to thrive in the fast-paced and competitive field of marketing.

Curriculum: The curriculum of the BA (Hons) Business Management with Marketing (Placement Year) program at LSBU is carefully structured to provide students with a comprehensive understanding of both business management principles and marketing strategies. Courses cover a wide range of topics including marketing management, consumer behavior, market research, digital marketing, brand management, and advertising. Through a combination of lectures, workshops, case studies, and practical projects, students develop critical thinking, creativity, and analytical skills essential for success in the field of marketing.

Research Focus: LSBU emphasizes a research-driven approach to education, encouraging students to engage in research projects that explore contemporary issues and trends in marketing. The BA (Hons) Business Management with Marketing program incorporates research-oriented assignments, dissertations, and projects, allowing students to delve deep into marketing concepts, analyze market trends, and develop innovative marketing strategies. Through research, students enhance their analytical abilities, problem-solving skills, and understanding of consumer behavior, preparing them for careers in marketing research, analytics, and strategy.

Industry Engagement: London South Bank University maintains strong ties with industry partners, providing students with numerous opportunities for industry engagement. The BA (Hons) Business Management with Marketing program features guest lectures, workshops, networking events, and industry projects, allowing students to interact with marketing professionals and gain insights into current practices and trends in the field. Additionally, the placement year component provides students with valuable hands-on experience working in marketing roles within organizations, enhancing their employability and industry readiness.

Global Perspective: In an increasingly globalized marketplace, LSBU recognizes the importance of fostering a global perspective among its students. The BA (Hons) Business Management with Marketing program incorporates international perspectives into its curriculum, covering topics such as global marketing, cross-cultural consumer behavior, and international marketing strategies. Students are encouraged to participate in study abroad programs, exchange opportunities, and international internships, enabling them to develop cultural awareness and adaptability, essential skills for marketers working in diverse and multicultural environments.

Undergraduate Entry Requirements:

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55 to 65% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 88, with at least 20 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 66 with no individual score below 60.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. 

Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.

Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions.

External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. 

Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Business Management with Marketing (Placement Year) program at London South Bank University (LSBU) are well-equipped to pursue diverse and rewarding career opportunities in the field of marketing, advertising, branding, and business development. With a strong emphasis on practical experience, academic excellence, and industry relevance, LSBU prepares graduates for success in the dynamic and competitive world of marketing.

Marketing Manager: One of the primary career paths for graduates of the BA (Hons) Business Management with Marketing program is becoming a marketing manager. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, attract customers, and drive sales. They oversee marketing campaigns, analyze market trends, conduct market research, and collaborate with cross-functional teams to achieve marketing objectives.

Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may pursue careers as digital marketing specialists. Digital marketing specialists leverage online platforms and technologies to reach target audiences, increase brand visibility, and engage customers. They manage digital marketing campaigns, optimize websites for search engines, create content for social media platforms, and analyze digital marketing metrics to measure campaign effectiveness.

Brand Manager: Brand managers are responsible for managing and enhancing the reputation and identity of brands within organizations. They develop brand strategies, oversee brand positioning, and ensure brand consistency across all marketing channels. Brand managers collaborate with creative teams to design brand assets, such as logos, packaging, and advertising materials, and monitor brand performance through market research and brand tracking studies.

Market Research Analyst: Graduates interested in data analysis and consumer insights may pursue careers as market research analysts. Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They design and conduct surveys, focus groups, and interviews, and use statistical techniques and software to analyze data and generate insights for businesses.

Advertising Executive: Advertising executives work in advertising agencies or in-house marketing departments, overseeing the creation and execution of advertising campaigns. They collaborate with clients to understand their advertising objectives, develop creative concepts and advertising messages, and coordinate the production and placement of advertisements across various media channels, such as television, print, digital, and outdoor advertising.

Business Development Manager: Graduates with a combination of business management and marketing skills may pursue careers as business development managers. Business development managers identify new business opportunities, build relationships with potential clients or partners, and develop strategies to expand market presence and drive revenue growth. They may work in various industries, including technology, finance, healthcare, and professional services, identifying emerging market trends and opportunities for growth.