MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BA (Hons) Marketing and Media (International, Placement or Entrepreneurship Year)
Keele University campus
INTAKE: September
Program Overview
The BA (Hons) Marketing and Media program at Keele University offers students an innovative and dynamic pathway into the fields of marketing, advertising, and media communications. This interdisciplinary program is designed to equip students with a comprehensive understanding of marketing principles alongside media theory and practice. Students explore topics such as consumer behavior, branding strategies, digital media trends, content creation, and advertising techniques. They gain practical skills in media production, digital storytelling, social media management, and market analysis. The program also provides opportunities for students to enhance their studies through international experiences, industry placements, or entrepreneurship projects, allowing them to apply classroom learning to real-world scenarios and gain valuable insights into global markets and industry practices.
1. Marketing Fundamentals and Consumer Behavior: Students delve into the fundamentals of marketing, studying consumer behavior, market segmentation, and marketing strategies. They learn how consumer insights drive effective marketing campaigns.
2. Media Theory and Analysis: The program explores media theory and critical analysis, examining the role of media in shaping public perceptions, culture, and consumer behaviors. Students develop a nuanced understanding of media platforms and their impact on society.
3. Digital Marketing and Social Media Management: Students gain practical skills in digital marketing, focusing on social media management, content creation, online advertising, and SEO. They learn to leverage digital platforms for brand building and customer engagement.
4. Creative Content Production: The curriculum emphasizes creative content production, teaching students how to create compelling narratives, visuals, and multimedia content for marketing purposes. They develop skills in video production, graphic design, and storytelling.
5. Market Research and Analysis: Students learn market research methodologies and data analysis techniques to assess market trends, consumer preferences, and competitive landscapes. They apply research findings to inform strategic marketing decisions.
6. International, Placement, or Entrepreneurship Year: The program offers students the flexibility to participate in an international exchange program, industry placement, or entrepreneurship project. These opportunities enhance students' global perspectives, practical skills, and professional networks.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BA (Hons) Marketing and Media program from Keele University possess a versatile skill set that opens doors to a wide range of rewarding career opportunities in marketing, media, advertising, public relations, digital communications, and related industries. This interdisciplinary program equips graduates with practical skills in marketing strategy, media production, digital content creation, and consumer insights, preparing them for dynamic roles that require creativity, analytical thinking, and strategic communication.
1. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, managing social media campaigns, content creation, email marketing, and search engine optimization (SEO) strategies to enhance brand visibility and engagement.
2. Marketing Manager/Coordinator: Graduates may work as marketing managers or coordinators, overseeing marketing campaigns, market research projects, and promotional activities for organizations across various industries.
3. Media Planner/Buyer: Graduates can pursue careers in media planning and buying, collaborating with advertising agencies or media companies to optimize media strategies and placements based on target audience demographics and market trends.
4. Brand Strategist/Manager: Graduates with expertise in branding can work as brand strategists or managers, developing brand positioning strategies, managing brand portfolios, and ensuring brand consistency across all marketing and media channels.
5. Public Relations (PR) Specialist: Graduates may specialize in public relations roles, managing media relations, crafting press releases, and executing PR campaigns to enhance brand reputation and manage public perception.
6. Content Creator/Manager: With skills in creative content development, graduates can work as content creators or managers, producing engaging written, visual, or multimedia content for digital platforms, websites, and marketing campaigns.
7. Advertising Account Executive: Graduates may pursue roles in advertising agencies as account executives, working with clients to develop advertising strategies, creative concepts, and integrated marketing campaigns.
8. Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, conducting consumer research, analyzing market trends, and providing insights to support strategic marketing decisions.
9. Digital Media Producer/Director: Graduates can pursue roles in digital media production, creating and managing digital content for video platforms, podcasts, or interactive media, and overseeing multimedia projects.
10. Entrepreneurship and Startups: The program prepares graduates to launch their own marketing or media ventures, offering consulting services, starting digital agencies, or developing innovative media platforms and content.
