MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BA (Hons) Media and Sociology
Keele University campus
INTAKE: September
Program Overview
The BA (Hons) Media and Sociology program at Keele University offers students a unique blend of media studies and sociological perspectives, exploring the intersection of media, culture, and society. This interdisciplinary program examines how media shapes social norms, identities, and institutions, while also analyzing the social forces that influence media production, distribution, and consumption. Students engage with critical theories and methods from sociology to understand media representations, power dynamics, and social inequalities. They develop practical skills in media analysis, research methodologies, digital media production, and communication strategies, preparing them for careers in media, journalism, social research, advocacy, and cultural industries.
1. Media Theory and Analysis: Students explore key concepts in media theory, studying the role of media in shaping public discourse, cultural identities, and social interactions. They analyze media texts, genres, and narratives through sociological lenses.
2. Sociological Perspectives on Media: The program integrates sociological perspectives to examine media institutions, audiences, and media representations. Students critically assess media practices and their implications for social structures and inequalities.
3. Digital Media Production: Students gain hands-on experience in digital media production, learning video editing, graphic design, and multimedia storytelling techniques. They develop skills to create compelling media content informed by sociological insights.
4. Social Research and Methodologies: The curriculum emphasizes social research methodologies, teaching students how to design and conduct research projects, collect and analyze data, and critically evaluate empirical studies related to media and society.
5. Media, Culture, and Society: Students explore the interplay between media, culture, and society, examining topics such as globalization, media convergence, media regulation, and the impact of digital technologies on social life.
6. Communication and Advocacy Skills: The program enhances students' communication and advocacy skills, enabling them to effectively engage with diverse audiences, present research findings, and contribute to social change through media platforms and community initiatives.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BA (Hons) Media and Sociology program from Keele University possess a unique skill set that prepares them for diverse and impactful career opportunities at the intersection of media studies and sociology. This interdisciplinary program equips graduates with critical thinking abilities, research skills, and a deep understanding of how media shapes society and vice versa.
1. Media Analyst or Researcher: Graduates can work as media analysts or researchers, conducting qualitative and quantitative research on media representations, audience behaviors, and cultural trends for media organizations, market research firms, or academic institutions.
2. Social Researcher or Policy Analyst: Graduates may pursue careers as social researchers or policy analysts, applying sociological perspectives to study social issues, public policies, and cultural dynamics for government agencies, think tanks, or nonprofit organizations.
3. Media Production and Content Creation: Graduates with digital media skills can work in media production, creating content for television, radio, online platforms, or social media channels. They may specialize in documentary filmmaking, multimedia storytelling, or digital journalism.
4. Public Relations and Communications Specialist: Graduates can work in public relations (PR) or corporate communications roles, managing media relations, developing communication strategies, and shaping organizational narratives for businesses, NGOs, or government agencies.
5. Journalism and Media Writing: Graduates may pursue careers in journalism, writing for newspapers, magazines, online publications, or broadcast media. They report on social issues, cultural events, and public debates from a sociological perspective.
6. Community Outreach and Advocacy: Graduates can work in community outreach or advocacy roles, collaborating with nonprofit organizations, grassroots movements, or social enterprises to amplify marginalized voices, raise awareness, and advocate for social justice.
7. Marketing and Advertising: Graduates with media and sociological insights can work in marketing or advertising agencies, leveraging their understanding of media audiences and cultural contexts to develop targeted campaigns and brand strategies.
8. Cultural Industries and Creative Economy: Graduates may pursue roles in the cultural industries, including arts administration, cultural policy analysis, or creative entrepreneurship, contributing to the development and promotion of cultural initiatives and creative projects.
9. Education and Academic Research: Graduates can pursue further studies or careers in education, teaching media studies, sociology, or related subjects at secondary schools, colleges, or universities. They may also conduct academic research in media and cultural studies.
10. Digital Advocacy and Social Media Management: With expertise in digital media and sociological perspectives, graduates can work in digital advocacy, managing social media campaigns, online communities, or digital platforms to drive social change and promote social causes.
