MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BA (Hons) Marketing and Media
Keele University campus
INTAKE: September
Program Overview
The BA (Hons) Marketing and Media program at Keele University offers students a dynamic blend of marketing principles and media studies, equipping them with the skills to thrive in the rapidly evolving digital landscape. This interdisciplinary program explores the intersection of marketing strategies with media channels, emphasizing the role of digital media in contemporary marketing practices. Students learn how to create compelling marketing campaigns, leverage digital platforms for brand promotion, analyze media trends, and understand consumer behavior in the digital age. Through a combination of theoretical knowledge and practical experience, students develop proficiency in marketing communications, digital storytelling, social media management, and media analysis, preparing them for diverse careers in marketing, advertising, public relations, digital media, and related fields.
1. Marketing Fundamentals and Consumer Behavior: The program covers fundamental marketing concepts such as market segmentation, consumer behavior, branding, and advertising strategies. Students gain insights into how consumer preferences and media consumption habits influence marketing decisions.
2. Digital Media Landscape: Students explore the dynamic landscape of digital media, including social media platforms, content marketing, influencer marketing, and online advertising. They learn to leverage digital tools and technologies for effective brand communication and engagement.
3. Media Analysis and Research Skills: The curriculum emphasizes media analysis and research methodologies, teaching students how to assess media content, analyze audience demographics, and evaluate the impact of media campaigns.
4. Creative Content Development: Students develop skills in creative content development, including copywriting, visual storytelling, video production, and graphic design. They learn to create engaging content tailored to specific target audiences.
5. Marketing Strategy and Campaign Management: Students learn how to develop comprehensive marketing strategies and manage integrated marketing campaigns across various media channels. They gain practical experience in campaign planning, execution, and evaluation.
6. Professional Skills and Industry Insights: The program focuses on developing professional skills such as communication, teamwork, project management, and digital literacy. Guest lectures, industry workshops, and internships provide students with insights into industry practices and trends.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BA (Hons) Marketing and Media program from Keele University are well-positioned for diverse and exciting career opportunities in the fields of marketing, media, advertising, public relations, and digital communications. This interdisciplinary program equips students with a unique blend of marketing skills and media expertise, preparing them for roles that require creative thinking, strategic planning, and digital fluency.
1. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, focusing on social media management, content marketing, search engine optimization (SEO), email marketing, and online advertising. They use digital platforms to drive brand awareness and engagement.
2. Marketing Coordinator/Executive: Graduates may work as marketing coordinators or executives, assisting in the development and implementation of marketing campaigns, market research, and promotional activities across various media channels.
3. Media Planner/Buyer: Graduates can pursue careers in media planning and buying, collaborating with advertising agencies or media companies to optimize media strategies and placements based on target audience demographics and market trends.
4. Brand Strategist/Manager: Graduates may specialize in brand management, developing brand positioning strategies, overseeing brand campaigns, and ensuring brand consistency across all marketing and media channels.
5. Public Relations (PR) Specialist: Graduates can work in public relations roles, managing media relations, crafting press releases, and coordinating PR campaigns to enhance brand reputation and manage public perception.
6. Advertising Account Executive: Graduates may pursue roles in advertising agencies as account executives, liaising with clients, developing advertising proposals, and managing advertising campaigns from concept to execution.
7. Content Creator/Manager: With skills in content creation and storytelling, graduates can work as content creators or managers, producing engaging written, visual, or multimedia content for websites, social media platforms, and marketing campaigns.
8. Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, conducting consumer research, analyzing market trends, and providing insights to inform marketing strategies and decision-making.
9. Digital Media Producer: Graduates can pursue roles in digital media production, creating and managing digital content for websites, blogs, podcasts, or video platforms, and optimizing content for audience engagement.
10. Entrepreneurship and Freelancing: The program prepares graduates to launch their own marketing or media ventures, offering consulting services, starting digital agencies, or freelancing as digital marketers, content creators, or social media managers.
