BA (Hons) Marketing and Business Management (International, Placement or Entrepreneurship Year)

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.  

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no sub-score below 5.5.
• TOEFL: Overall score of 79, with a minimum score of 19 in each section.
• PTE Academic: Overall score of 57, with no sub-score below 50.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.

International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.

Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.

Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.

Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.

Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.

It's important to note that scholarship availability and eligibility criteria may vary each year.

Graduates of the BA (Hons) Marketing and Business Management program from Keele University have excellent career prospects across a wide range of industries and sectors, both nationally and internationally. This program equips students with a versatile skill set, combining marketing expertise with business management acumen and practical experience gained through international study, industry placements, or entrepreneurship projects.  

1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing brand portfolios, and overseeing promotional campaigns to drive business growth.

2. Business Development Executive: Graduates may work in business development roles, identifying new market opportunities, building strategic partnerships, and expanding customer bases for organizations.

3. Digital Marketing Specialist: With expertise in digital marketing, graduates can specialize in roles such as social media manager, SEO specialist, content marketer, or digital advertising strategist, leveraging digital channels to enhance brand visibility and customer engagement.

4. Brand Strategist and Consultant: Graduates can work as brand strategists or consultants, helping companies define their brand identities, develop brand positioning strategies, and enhance brand equity through effective marketing initiatives.

5. Market Research Analyst: Graduates with strong analytical skills can pursue careers as market research analysts, conducting market studies, analyzing consumer behavior, and providing insights to support strategic decision-making.

6. Sales and Account Management: Graduates may work in sales roles, managing client relationships, negotiating contracts, and driving sales performance for products or services.

7. Entrepreneurship and Startups: The program prepares graduates to launch their own ventures or startups, applying business management and marketing skills to identify market opportunities, develop business plans, and secure funding.

8. International Business and Global Marketing: Graduates with international experience can pursue careers in international business, export management, or global marketing, leveraging their cross-cultural understanding and language skills.

9. Retail Management and Merchandising: Graduates can work in retail management roles, overseeing store operations, merchandising strategies, and customer experience initiatives.

10. Consulting and Management: With a strong foundation in business management, graduates are well-suited for consulting roles, providing strategic advice and solutions to organizations across industries.