BA (Hons) Marketing and Business Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.  

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no sub-score below 5.5.
• TOEFL: Overall score of 79, with a minimum score of 19 in each section.
• PTE Academic: Overall score of 57, with no sub-score below 50.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.

International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.

Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.

Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.

Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.

Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.

It's important to note that scholarship availability and eligibility criteria may vary each year.

Graduates of the BA (Hons) Marketing and Business Management program from Keele University are well-prepared for diverse and rewarding career opportunities in marketing, business management, sales, entrepreneurship, and related fields. This program equips students with a blend of marketing expertise and business acumen, making them valuable assets for organizations seeking strategic thinkers and effective leaders. 

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, brand strategies, market research, and promotional activities to drive business growth and customer engagement.

2. Brand Strategist: Graduates may work as brand strategists, developing and implementing brand positioning, identity, and communication strategies to enhance brand recognition and market presence.

3. Digital Marketing Specialist: With expertise in digital marketing tools and techniques, graduates can work as digital marketing specialists, managing online campaigns, social media marketing, content creation, and search engine optimization (SEO).

4. Sales and Business Development: Graduates can pursue careers in sales and business development, identifying new market opportunities, negotiating contracts, and building relationships with clients to drive revenue growth.

5. Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, conducting consumer research, analyzing market trends, and providing insights to guide strategic decision-making.

6. Business Consultant: Graduates may work as business consultants, advising companies on marketing strategies, market entry plans, product development, and organizational improvements.

7. Entrepreneurship and Startups: The program prepares graduates to launch their own ventures and startups, applying business management and marketing skills to develop innovative products or services and build successful businesses.

8. Retail Management: Graduates can pursue careers in retail management, overseeing store operations, merchandising, customer experience, and marketing initiatives.

9. Supply Chain and Logistics Management: Graduates with a focus on business management can work in supply chain and logistics management roles, optimizing distribution processes, inventory management, and procurement strategies.

10. General Management and Leadership Roles: With a strong foundation in business management, graduates are well-suited for general management and leadership roles in various industries, including finance, hospitality, healthcare, and technology.