MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
BA (Hons) Fashion Marketing
Queensgate
INTAKE: September
Program Overview
The BA (Hons) Fashion Marketing program at the University of Huddersfield offers students a comprehensive understanding of the fashion industry combined with essential marketing skills. This program focuses on the intersection of fashion, business, and consumer behavior, preparing students for careers in the dynamic and competitive world of fashion marketing. Through a blend of theoretical knowledge and practical experience, students learn about fashion trends, branding, retailing, digital marketing, and consumer insights. The program equips students with the skills and knowledge needed to succeed in various roles within the fashion industry, such as brand management, marketing strategy, retail merchandising, and digital marketing.
Curriculum: The curriculum of the BA (Hons) Fashion Marketing program is designed to provide students with a solid foundation in both fashion studies and marketing principles. Core modules cover topics such as fashion theory, fashion branding, consumer behavior, marketing strategy, retail management, and digital marketing. Students also have the opportunity to explore specialized areas of interest, such as trend forecasting, fashion buying, sustainable fashion, and luxury branding. The program incorporates practical projects, industry placements, and real-world case studies to give students hands-on experience and enhance their employability in the fashion industry.
Research Focus: The University of Huddersfield has a strong research focus in the field of fashion and marketing, with faculty members engaged in research projects that contribute to the advancement of knowledge in areas such as consumer behavior, branding strategies, fashion trends, and retail innovation. Students have the opportunity to engage with cutting-edge research through seminars, workshops, and research projects, where they can explore topics such as market analysis, trend forecasting, social media marketing, and sustainability in fashion. The university's research-led approach informs the curriculum, ensuring that students are exposed to the latest developments and trends in the fashion industry and are encouraged to critically evaluate and contribute to ongoing scholarly conversations.
Industry Engagement: The BA (Hons) Fashion Marketing program maintains strong connections with the fashion industry through partnerships with fashion brands, retailers, agencies, and industry professionals. Students have the opportunity to undertake industry placements, internships, or work-based projects, gaining practical experience and insight into the inner workings of the fashion industry. Guest lectures, workshops, and networking events further enhance students' industry engagement, providing opportunities to learn from industry experts, build professional networks, and gain exposure to current industry practices and trends.
Global Perspective: With a focus on the global nature of the fashion industry, the BA (Hons) Fashion Marketing program at the University of Huddersfield provides students with a global perspective on fashion trends, markets, and consumer behavior. Students explore the global reach of fashion brands, the influence of cultural diversity on fashion preferences, and the impact of globalization on supply chains and production processes. Additionally, the program promotes internationalization through study abroad opportunities, exchange programs, and collaborations with fashion institutions and brands worldwide. This global perspective prepares students to work in diverse and multicultural settings, equipping them with the skills and knowledge needed to navigate the complexities of the global fashion industry.
Location
Queensgate
Score
IELTS 6
Tuition Fee
£ 16500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 22 in Reading, 24 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
Enterprise Placement Year Scholarship: This scholarship is available for undergraduate students undertaking a placement year as part of their degree program. It provides a bursary of £1,000 to support students during their placement.
International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the BA (Hons) Fashion Marketing program at the University of Huddersfield are equipped with a diverse skill set that opens up numerous career opportunities within the fashion industry and beyond.
Brand Manager: Brand managers oversee the development, promotion, and positioning of fashion brands in the market. They are responsible for creating brand strategies, managing advertising campaigns, and ensuring brand consistency across various channels. Graduates with a BA (Hons) in Fashion Marketing are well-suited for this role due to their understanding of consumer behavior, market trends, and brand management principles.
Marketing Coordinator: Marketing coordinators work to execute marketing campaigns and initiatives for fashion brands or retailers. They may be involved in digital marketing, social media management, event planning, and market research. Graduates of the BA (Hons) Fashion Marketing program possess the skills needed to thrive in this role, including communication, creativity, and strategic thinking.
Retail Merchandiser: Retail merchandisers are responsible for planning and managing product assortments, inventory levels, and pricing strategies for fashion retailers. They analyze sales data, monitor market trends, and collaborate with buyers to optimize product offerings. Graduates with a background in fashion marketing have a strong understanding of consumer behavior and retail principles, making them well-suited for this role.
Fashion Buyer: Fashion buyers select and purchase merchandise for retail stores or fashion brands. They research trends, negotiate with suppliers, and manage budgets to ensure that the right products are available to meet consumer demand. Graduates of the BA (Hons) Fashion Marketing program have a keen eye for trends and an understanding of market dynamics, which are valuable assets in the role of a fashion buyer.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging online channels such as social media, email marketing, and e-commerce platforms to promote fashion brands and engage with consumers. They create digital content, analyze data, and optimize marketing strategies to drive traffic and conversions. Graduates with a BA (Hons) in Fashion Marketing are well-equipped to excel in this fast-paced and rapidly evolving field.
Fashion Public Relations (PR) Specialist: Fashion PR specialists manage the public image and reputation of fashion brands or designers. They develop PR campaigns, coordinate media events, and cultivate relationships with journalists and influencers to generate positive publicity. Graduates with a background in fashion marketing have a strong understanding of branding and communication, making them valuable assets in the field of fashion PR.
Market Research Analyst: Market research analysts study consumer preferences, behavior, and trends to inform marketing strategies and business decisions within the fashion industry. They collect and analyze data from surveys, focus groups, and other sources to provide insights into market opportunities and competitive landscapes. Graduates of the BA (Hons) Fashion Marketing program possess analytical skills and research methodologies that are highly valuable in this role.
Fashion Entrepreneur: Some graduates may choose to start their own fashion-related businesses, such as fashion boutiques, online stores, or consulting firms. With their knowledge of fashion marketing principles, consumer trends, and market dynamics, graduates have the foundation to pursue entrepreneurial ventures and establish successful fashion brands or businesses.
