MSc International Business and Marketing

Sheffield Hallam - City Campus

 

INTAKE: September

Program Overview

The MSc International Business and Marketing program at Sheffield Hallam University is designed to provide students with a comprehensive understanding of international business practices and marketing strategies in a global context. This program equips students with the knowledge and skills necessary to navigate the complexities of the international business environment. 

  1. International Business Fundamentals: The program covers core concepts and theories of international business, including global market trends, international trade, foreign direct investment, and cultural considerations. Students develop a solid foundation in understanding the dynamics of the global business landscape.

  2. Global Marketing Strategies: Students explore marketing strategies that are tailored to international markets. They learn how to identify target markets, develop marketing plans, conduct market research, and adapt marketing campaigns to different cultural contexts. Students gain insights into digital marketing, brand management, and consumer behavior in the global marketplace.

  3. International Business Operations: The program covers various aspects of international business operations, such as supply chain management, global logistics, and cross-cultural management. Students learn how to manage the complexities of operating across borders, including dealing with legal and ethical challenges, and effectively leading diverse teams.

  4. Strategic Management: Students gain an understanding of strategic management principles and their application in the international business context. They learn how to analyze and evaluate international business opportunities, develop business strategies, and make informed decisions in a global setting. Students explore the challenges of strategic planning in a dynamic and competitive global environment.

  5. International Market Entry: The program focuses on strategies for entering and expanding into international markets. Students explore market entry modes, international negotiation techniques, and the development of strategic alliances. They learn how to assess risks and opportunities associated with entering foreign markets and develop effective market entry plans.

  6. Research and Analytical Skills: Students develop research and analytical skills necessary for conducting in-depth analyses of international business and marketing issues. They learn how to collect and analyze data, interpret research findings, and apply them to real-world scenarios. Students also undertake independent research projects on international business topics.

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Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16385

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc International Business and Marketing program have a wide range of career opportunities in international business and marketing roles.

  1. International Marketing Manager: Graduates can work as marketing managers for multinational companies, developing and implementing global marketing strategies. They are responsible for identifying target markets, managing international branding, and coordinating marketing campaigns across different countries.

  2. Export/Import Manager: Graduates can pursue careers in export/import management, overseeing the movement of goods and services across international borders. They ensure compliance with trade regulations, negotiate contracts, and manage relationships with international partners.

  3. Global Business Development Manager: Graduates can work in business development roles, identifying and pursuing new business opportunities in international markets. They conduct market research, build strategic partnerships, and develop market entry strategies.

  4. International Market Analyst: Graduates can work as market analysts, analyzing global market trends, conducting competitor analysis, and providing insights to support strategic decision-making. They help companies understand market dynamics and adapt their marketing strategies accordingly.

  5. International Trade Consultant: Graduates can work as consultants, providing expert advice on international trade practices, market entry strategies, and global business operations. They assist companies in navigating international regulations, cultural differences, and market challenges.

  6. Entrepreneurship: Graduates can start their own international business ventures, leveraging their knowledge and skills in international business and marketing. They can establish import/export companies, international consultancy firms, or digital marketing agencies targeting global markets.


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