BA(Hons) Marketing with Placement Year

Queensgate

 

INTAKE: September

Program Overview

The University of Huddersfield, situated in the United Kingdom, offers an enriching BA (Hons) Marketing with Placement Year program. This undergraduate degree is meticulously designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. Through a combination of theoretical knowledge and practical experience, students develop the skills necessary to excel in the dynamic field of marketing.

Curriculum: The curriculum of the BA (Hons) Marketing with Placement Year program at the University of Huddersfield is thoughtfully structured to cover a wide range of marketing topics. Students explore fundamental concepts such as consumer behavior, market research, advertising, branding, digital marketing, and strategic management. Additionally, specialized modules offer insights into emerging trends and innovations in the field, ensuring that students are equipped with up-to-date knowledge and skills.

Research Focus: The University of Huddersfield places a strong emphasis on research in the field of marketing. Faculty members are actively engaged in research projects that contribute to the advancement of marketing theory and practice. Students have the opportunity to participate in research activities, gaining valuable insights into industry trends, consumer behavior, and market dynamics. This research-focused approach enhances students' critical thinking abilities and prepares them to tackle real-world marketing challenges.

Industry Engagement: The BA (Hons) Marketing with Placement Year program emphasizes industry engagement as a key component of student learning. Through partnerships with leading companies, marketing agencies, and organizations, students have the opportunity to gain practical experience through placements, internships, and live projects. These industry connections provide students with invaluable networking opportunities, hands-on experience, and exposure to real-world marketing scenarios, enhancing their employability and industry readiness.

Global Perspective: In an increasingly interconnected world, the University of Huddersfield recognizes the importance of a global perspective in marketing. The BA (Hons) Marketing with Placement Year program incorporates elements of international marketing, cross-cultural communication, and global market trends. Students have the opportunity to study abroad, participate in international projects, and engage with diverse cultural perspectives, preparing them for careers in the global marketplace.

Pollster Education

Location

Queensgate

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 19800

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0  or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 22 in Reading, 24 in Speaking, and 21 in Writing.
  • PTE Academic: A minimum overall score of 66 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.

Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.

International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.

Enterprise Placement Year Scholarship: This scholarship is available for undergraduate students undertaking a placement year as part of their degree program. It provides a bursary of £1,000 to support students during their placement.

International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.

Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.

Graduates of the BA (Hons) Marketing with Placement Year program from the University of Huddersfield are well-prepared to embark on diverse and rewarding career paths in the field of marketing. 

Marketing Executive: Graduates may pursue roles as marketing executives, where they contribute to the development and implementation of marketing strategies and campaigns. They work closely with marketing managers to execute promotional activities, conduct market research, analyze consumer behavior, and monitor campaign performance.

Digital Marketing Specialist: With expertise in digital marketing strategies and technologies, graduates can pursue roles as digital marketing specialists. They focus on leveraging digital channels such as social media, email marketing, SEO, and PPC advertising to reach target audiences, drive engagement, and achieve marketing objectives.

Market Research Analyst: Graduates interested in data analysis and consumer insights can pursue careers as market research analysts. They collect and analyze data to assess market trends, consumer preferences, and competitive landscapes, providing valuable insights to inform marketing strategies and decision-making processes.

Brand Manager: Brand managers are responsible for developing and maintaining brand identities, positioning, and messaging. Graduates with strong creative and strategic skills can excel in this role, overseeing brand campaigns, managing brand assets, and ensuring brand consistency across all touchpoints.

Advertising Account Executive: Graduates with excellent communication and relationship-building skills may pursue roles as advertising account executives. They serve as liaisons between advertising agencies and clients, managing client accounts, developing advertising campaigns, and ensuring that client objectives are met effectively.

Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations or individuals. Graduates with strong writing, communication, and media relations skills can thrive in this role, crafting press releases, managing media inquiries, and coordinating public relations campaigns.

Marketing Consultant: Some graduates may choose to work as marketing consultants, offering their expertise to businesses on a freelance or consultancy basis. They provide strategic advice, develop marketing plans, and offer solutions to help businesses achieve their marketing goals and overcome challenges.

Social Media Manager: Social media managers are responsible for managing and growing brands' presence on social media platforms. Graduates with a deep understanding of social media trends, content strategy, and community management can excel in this role, engaging with audiences and driving brand awareness and engagement.

Event Marketing Coordinator: Event marketing coordinators plan and execute events and experiential marketing campaigns to promote products, services, or brands. Graduates with strong organizational skills and attention to detail can thrive in this role, coordinating logistics, managing vendors, and ensuring successful event outcomes.

Marketing Analyst: Marketing analysts leverage data analysis and modeling techniques to evaluate marketing performance and identify opportunities for improvement. Graduates with strong analytical skills and proficiency in tools such as Excel, Google Analytics, and CRM systems can pursue careers as marketing analysts in various industries.


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