MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BA (Hons) Business Management and Media (International Year)
Keele University campus
INTAKE: September
Program Overview
The BA (Hons) Business Management and Media (International Year) program at Keele University combines core business management principles with specialized modules in media studies, providing students with a well-rounded understanding of how businesses operate in the media industry on a global scale. This interdisciplinary degree integrates key business disciplines such as marketing, finance, and strategic management with in-depth exploration of media concepts including digital media production, media ethics, and media industries. The program offers an international year option, allowing students to study abroad and gain valuable cross-cultural insights into media practices and business strategies worldwide. Students develop critical skills in communication, digital storytelling, and strategic thinking, preparing them for exciting careers at the intersection of business and media in diverse international contexts.
1. Integrated Curriculum: The BA (Hons) Business Management and Media (International Year) program features an integrated curriculum that blends fundamental business management principles with specialized media studies. Students acquire a solid foundation in business essentials including finance, marketing, and organizational behavior, while also exploring media topics such as digital media production, media law, and media ethics. This interdisciplinary approach equips students with a comprehensive understanding of how media influences business strategies and consumer behavior.
2. Global Perspective in Media and Business: One of the key highlights of this program is its emphasis on global perspectives in media and business. Through the international year option, students have the opportunity to study abroad and immerse themselves in different media cultures and business environments. This experience enhances students' cross-cultural communication skills and enables them to apply their knowledge of media practices in diverse international settings, preparing them for global careers in media management and business leadership.
3. Digital Media Skills Development: The BA (Hons) Business Management and Media program focuses on developing practical digital media skills essential for modern businesses. Students learn to create compelling multimedia content, develop social media strategies, and analyze digital media trends. They gain hands-on experience in video production, graphic design, and content marketing, preparing them for roles in digital marketing, content creation, and media production.
4. Media Industries and Market Dynamics: Students explore the dynamics of media industries and market trends within the global context. They study media consumption patterns, regulatory frameworks, and industry developments that shape media business strategies. Understanding media industries' landscape equips students with the knowledge to navigate challenges and leverage opportunities in the rapidly evolving media ecosystem.
5. Cross-Cultural Communication and Collaboration: The international year option enhances students' cross-cultural communication and collaboration skills. By studying abroad, students interact with diverse communities and gain insights into international business practices and media landscapes. This experience fosters cultural sensitivity, adaptability, and global networking, which are valuable assets for success in multinational corporations and global media organizations.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BA (Hons) Business Management and Media (International Year) program at Keele University are well-prepared to pursue diverse and exciting career opportunities that capitalize on their unique blend of business management expertise and media skills, enhanced by international experience. With a focus on global perspectives and practical digital media proficiency, graduates can explore a wide range of roles across various industries at the intersection of business and media.
1. International Marketing Manager: Graduates can excel as international marketing managers, leveraging their understanding of business strategies and media dynamics to develop and execute global marketing campaigns. They analyze market trends, consumer behavior, and cultural nuances to tailor marketing strategies that resonate with diverse international audiences. International marketing managers play a pivotal role in expanding brands' global presence and driving business growth through effective marketing initiatives.
2. Digital Media Strategist: Given their expertise in digital media and communication, graduates can pursue careers as digital media strategists. They specialize in leveraging digital platforms and technologies to optimize brand visibility, engagement, and conversion rates. Digital media strategists develop data-driven strategies for content marketing, social media management, and online advertising, helping organizations harness the power of digital media to achieve business objectives.
3. Global Business Development Specialist: Graduates with international experience can explore roles as global business development specialists, facilitating expansion into new markets and forging international partnerships. They leverage their cross-cultural communication skills and market insights to identify growth opportunities, conduct market research, and establish strategic alliances. Global business development specialists contribute to organizational expansion and market diversification in an increasingly globalized business landscape.
4. Media Production Manager/Director: Professionals with a background in business management and media studies can pursue careers as media production managers or directors. They oversee the creation and execution of multimedia content for television, film, digital platforms, and advertising campaigns. Media production managers collaborate with creative teams, manage budgets, and ensure production quality, playing a key role in bringing creative concepts to life and delivering impactful media projects.
5. International Communications Specialist: Graduates can work as international communications specialists, responsible for managing corporate communications and public relations on a global scale. They develop communication strategies, handle media relations, and coordinate cross-border campaigns to enhance brand reputation and maintain stakeholder engagement. International communications specialists play a critical role in shaping organizational messaging and fostering positive public perception across diverse markets.
6. Cross-Cultural Consultant or Advisor: With international experience and cultural sensitivity, graduates can pursue roles as cross-cultural consultants or advisors, providing strategic guidance to organizations navigating global markets. They offer insights into cultural differences, help organizations adapt business practices for international audiences, and facilitate effective cross-cultural communication. Cross-cultural consultants contribute to building inclusive and globally minded organizations that thrive in multicultural environments.
