MSc Enterprise and Innovation
MSc Enterprise and Innovation: The MSc Enterprise and Innovation program at Keele Unive...
BA (Hons) Business Management and Media
Keele University campus
INTAKE: September
Program Overview
The BA (Hons) Business Management and Media program at Keele University offers a unique blend of business management principles and media studies, providing students with a comprehensive understanding of how businesses operate within the media landscape. This interdisciplinary degree integrates core business modules such as marketing, finance, and strategic management with specialized media courses covering topics such as media industries, digital media production, and media ethics. Students gain practical skills in media creation and analysis while developing critical business acumen, preparing them for dynamic careers at the intersection of business and media. The program emphasizes creativity, innovation, and strategic thinking, equipping graduates with the versatility to succeed in diverse sectors such as advertising, digital marketing, media production, and corporate communications.
1. Integrated Curriculum Bridging Business and Media: The BA (Hons) Business Management and Media program features an integrated curriculum that bridges fundamental business concepts with specialized media studies. Students explore the role of media in shaping business strategies and consumer behavior, while also gaining insights into media production techniques and digital storytelling. This interdisciplinary approach enables students to understand how media technologies and platforms influence modern business practices and marketing strategies.
2. Focus on Digital Media and Communication Skills: A key highlight of this program is its focus on digital media and communication skills. Students learn to create compelling digital content, develop social media strategies, and analyze media consumption patterns. Through hands-on projects and workshops, they acquire practical skills in video production, graphic design, and content creation, essential for careers in digital marketing, media production, and corporate communication.
3. Industry-Relevant Marketing and Branding Expertise: The BA (Hons) Business Management and Media program equips students with industry-relevant marketing and branding expertise. They study consumer behavior, market trends, and advertising strategies within the context of media industries. Students learn to develop integrated marketing campaigns that leverage digital media platforms to build brand awareness and engage target audiences effectively.
4. Media Ethics and Regulatory Frameworks: Students gain a deep understanding of media ethics and regulatory frameworks governing media industries. They explore issues related to media representation, privacy, and intellectual property rights. This knowledge is crucial for media professionals operating in dynamic and evolving regulatory environments, ensuring ethical practices and compliance with industry standards.
5. Business Strategy and Entrepreneurship in Media: The program emphasizes business strategy and entrepreneurship within the media sector. Students analyze case studies of successful media ventures and explore opportunities for innovation and disruption in media markets. They develop entrepreneurial skills and strategic vision, enabling them to identify and capitalize on emerging trends in media business models, such as subscription services, influencer marketing, and content monetization.
Location
Keele University campus
Score
IELTS: 6
Tuition Fee
£ 18900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education or equivalent with a minimum overall average of 60% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no sub-score below 5.5.
- TOEFL: Overall score of 79, with a minimum score of 19 in each section.
- PTE Academic: Overall score of 57, with no sub-score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Keele University offers a range of scholarships and financial support options to attract and assist international students in pursuing their studies. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
International Excellence Scholarship: The International Excellence Scholarship is awarded to high-achieving international undergraduate students. The scholarship provides a tuition fee discount of up to £2,500 per year for the duration of the undergraduate program. Eligibility is based on academic merit and applicants are automatically considered when they submit their application for admission.
Keele International Student Scholarship: The Keele International Student Scholarship is available to international students enrolling in a postgraduate taught master's degree program. The scholarship provides a tuition fee discount of up to £3,000. Eligibility is based on academic achievement, and applicants are automatically considered when they apply for their chosen postgraduate program.
Commonwealth Shared Scholarship Scheme: Keele University participates in the Commonwealth Shared Scholarship Scheme, which is funded by the UK government. The scheme provides full tuition fees, airfare, and living expenses for students from developing Commonwealth countries. The scholarship is available for selected master's degree programs in specific fields of study.
Global Excellence Scholarship: The Global Excellence Scholarship is awarded to international students who have demonstrated outstanding academic achievement and contribute to the global community. The scholarship provides a tuition fee discount of up to £5,000 for the first year of study. Eligibility is based on academic merit, and applicants are automatically considered when they apply for an eligible undergraduate or postgraduate program.
Country-Specific Scholarships: Keele University also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may vary in terms of eligibility criteria and funding amounts. Examples include the Keele Nigeria Scholarship and the Keele ASEAN Scholarships, which provide financial support to students from Nigeria and Southeast Asia, respectively.
It's important to note that scholarship availability and eligibility criteria may vary each year.
Graduates of the BA (Hons) Business Management and Media program at Keele University are well-positioned to pursue diverse and exciting career opportunities that leverage their combined expertise in business management and media. Equipped with a blend of strategic business acumen and media production skills, graduates can explore a wide range of roles across various sectors within the rapidly evolving media and communications industry.
1. Digital Marketing Specialist: With a strong foundation in business management and media, graduates can pursue careers as digital marketing specialists. They utilize their knowledge of consumer behavior, market trends, and digital media platforms to create and implement effective digital marketing campaigns. Digital marketing specialists play a crucial role in optimizing online presence, enhancing brand visibility, and driving customer engagement through various digital channels.
2. Media Planner/Buyer: Graduates can excel as media planners or buyers, responsible for identifying optimal advertising strategies and media placements to reach target audiences. They analyze market data, negotiate advertising space, and optimize media budgets to maximize the impact of advertising campaigns. Media planners/buyers work closely with marketing teams and media agencies to ensure effective campaign delivery across print, broadcast, and digital media platforms.
3. Social Media Manager/Strategist: Given their expertise in digital media and communication, graduates can pursue roles as social media managers or strategists. They oversee social media platforms, develop content strategies, and engage with online communities to build brand awareness and foster customer relationships. Social media managers play a pivotal role in shaping brand perceptions and leveraging social media trends to achieve marketing objectives.
4. Content Creator/Producer: Graduates with creative flair and media production skills can pursue careers as content creators or producers. They develop multimedia content including videos, podcasts, and articles to engage target audiences and enhance brand storytelling. Content creators collaborate with marketing teams, agencies, and influencers to produce compelling and shareable content that resonates with diverse audiences across digital platforms.
5. Public Relations (PR) Specialist: Graduates can explore roles in public relations (PR), managing communication strategies and media relations for organizations. PR specialists craft press releases, organize media events, and handle crisis communications to maintain positive public perception. Their understanding of media landscapes and business strategies enables them to effectively manage brand reputation and build strong relationships with media stakeholders.
6. Brand Manager/Strategist: With a focus on marketing and branding expertise, graduates can pursue roles as brand managers or strategists. They develop brand positioning strategies, conduct market research, and oversee brand campaigns to drive brand equity and loyalty. Brand managers collaborate with creative teams and media partners to execute integrated brand initiatives that resonate with target audiences and align with business objectives.
