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MSc Strategic Marketing with Global Business Development with Placement Year

Hatfield Campus

 

INTAKE: September

Program Overview

The MSc Strategic Marketing with Global Business Development with Placement Year course at the University of Hertfordshire is designed to provide students with a comprehensive understanding of strategic marketing principles, global business development strategies, and practical skills required to succeed in the dynamic world of international marketing. The course combines theoretical knowledge with hands-on experience, preparing students for successful careers in strategic marketing and global business development.

  1. Strategic Marketing Foundation: The course begins by building a strong foundation in strategic marketing principles. Students gain a deep understanding of consumer behavior, market research, branding, advertising, and marketing communications. They learn how to develop effective marketing strategies that align with business objectives and target international markets.

  2. Global Business Development: The program places a strong emphasis on global business development, equipping students with the knowledge and skills to expand businesses into international markets. Students learn about international trade, market entry strategies, global supply chains, cross-cultural management, and international business ethics. They develop a global mindset and the ability to navigate the complexities of international markets.

  3. Digital Marketing and Technology: The course integrates digital marketing and technology into the curriculum. Students learn how to leverage digital channels and technologies to reach global audiences, drive customer engagement, and create effective digital marketing campaigns. They gain practical skills in social media marketing, search engine optimization (SEO), content marketing, and data analytics.

  4. Strategic Planning and Analysis: The program focuses on strategic planning and analysis, enabling students to develop effective marketing plans and make data-driven decisions. Students learn how to conduct market research, analyze market trends, assess competitive landscapes, and identify growth opportunities. They develop skills in strategic thinking, problem-solving, and decision-making, essential for success in strategic marketing roles.

  5. Professional Development and Placement Year: The MSc Strategic Marketing with Global Business Development course includes a placement year option, allowing students to gain valuable industry experience. The placement year provides an opportunity to apply theoretical knowledge in a practical setting, develop professional skills, and build industry connections. This practical experience enhances students' employability and prepares them for successful careers in strategic marketing and global business development.

  6. Industry Connections and Guest Speakers: The University of Hertfordshire has strong industry connections, and the MSc Strategic Marketing with Global Business Development course benefits from guest lectures and workshops delivered by industry professionals. Students have the opportunity to learn from experts, gain insights into real-world marketing practices, and expand their professional network.

  7. Research and Dissertation: The program includes a research project and dissertation component, allowing students to explore a specific area of strategic marketing or global business development in-depth. This research project enables students to apply research methodologies, analyze data, and present findings. It fosters critical thinking, research skills, and independent learning.

The MSc Strategic Marketing with Global Business Development with Placement Year course at the University of Hertfordshire offers a comprehensive curriculum that combines strategic marketing principles with global business development strategies. The program prepares students for exciting careers in marketing and business development roles, both domestically and internationally. Graduates of the program can pursue opportunities in multinational corporations, global marketing agencies, consulting firms, or start their own international ventures.

Pollster Education

Location

Hatfield Campus

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 15450

Postgraduate Programs:

  • Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

  2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

  3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

  4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

  5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.

  6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

  7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

The University of Hertfordshire's MSc Strategic Marketing with Global Business Development with Placement Year course opens up diverse career opportunities for graduates. The program's practical approach, industry connections, and integration of digital marketing and global business development strategies ensure that graduates are well-prepared for success in the dynamic field of strategic marketing and global business development.

  1. Global Marketing Manager: Graduates of the MSc Strategic Marketing with Global Business Development program can pursue careers as global marketing managers. They are equipped with the skills to develop and execute international marketing strategies, manage global marketing campaigns, and expand businesses into new international markets. These professionals work closely with cross-functional teams, analyze market trends, conduct market research, and drive brand awareness and customer engagement on a global scale.

  2. International Business Development Manager: With a strong focus on global business development, graduates of this program are well-suited for roles as international business development managers. They possess the knowledge and skills to identify new market opportunities, establish strategic partnerships, negotiate international contracts, and expand businesses globally. These professionals play a vital role in driving business growth, managing international sales channels, and navigating the complexities of international markets.

  3. Digital Marketing Manager: The program's integration of digital marketing prepares graduates for careers as digital marketing managers. These professionals are responsible for developing and implementing digital marketing strategies, managing online advertising campaigns, optimizing websites for search engines, and leveraging digital channels to reach global audiences. They possess expertise in social media marketing, content marketing, SEO, and data analytics, enabling them to drive brand visibility and customer engagement in the digital space.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, utilizing their skills in market research and analysis. These professionals gather and analyze data to understand consumer behavior, market trends, and competitor landscapes. They provide valuable insights to businesses, helping them make informed decisions regarding product development, market entry strategies, and target audience segmentation. Market research analysts play a crucial role in guiding marketing and business development strategies.

  5. International Consultant: The program equips graduates with the knowledge and skills to work as international consultants, assisting businesses in their global expansion efforts. These professionals provide strategic advice and guidance on market entry strategies, cultural nuances, international business ethics, and global supply chain management. They help businesses navigate the complexities of international markets and develop effective strategies to achieve their global objectives.

  6. Entrepreneur and Business Owner: Graduates with an entrepreneurial mindset can leverage their strategic marketing and global business development skills to start their own ventures. They can establish international businesses, leverage digital marketing strategies to reach global audiences, and create innovative solutions for global markets. The program's focus on practical skills and industry connections equips graduates with the necessary tools to succeed as entrepreneurs.

  7. Further Academic Pursuits: For those interested in academia and research, the MSc Strategic Marketing with Global Business Development program provides a solid foundation for further academic pursuits. Graduates can pursue doctoral studies in marketing, international business, or related fields, and contribute to the advancement of knowledge in these areas through research and teaching.

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