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MSc Strategic Marketing with Digital Media Management with Placement Year

Hatfield Campus

 

INTAKE: September

Program Overview

The MSc Strategic Marketing with Digital Media Management with Placement Year course at the University of Hertfordshire is designed to provide students with an in-depth understanding of strategic marketing principles and digital media management strategies. This program combines theoretical knowledge with practical skills, preparing students for successful careers in the dynamic field of digital marketing.

  1. Comprehensive Curriculum: The curriculum of the MSc Strategic Marketing with Digital Media Management with Placement Year course covers a wide range of topics, including marketing strategy, consumer behavior, digital media planning, social media marketing, content creation, data analytics, and more. Students gain a solid foundation in marketing principles and develop specialized skills in digital media management.

  2. Digital Media Focus: This course places a strong emphasis on digital media, reflecting the growing importance of online platforms in modern marketing. Students learn how to effectively leverage digital media channels such as social media, search engines, mobile applications, and websites to reach target audiences, enhance brand presence, and drive business results.

  3. Industry-Relevant Skills: The program equips students with practical skills that are highly valued by employers in the digital marketing industry. Students learn how to develop and implement digital marketing strategies, create engaging content, analyze marketing data, manage online advertising campaigns, and measure marketing performance. Through hands-on projects and real-world case studies, students gain valuable experience in applying their knowledge to practical marketing challenges.

  4. Placement Year: One of the standout features of this course is the optional placement year, which offers students the opportunity to gain industry experience and apply their skills in a professional setting. The university has established strong relationships with leading companies, providing students with access to a wide range of placement opportunities. The placement year not only enhances students' practical skills but also allows them to develop valuable industry connections and improve their employability upon graduation.

  5. Industry Collaboration: The University of Hertfordshire has strong ties with the digital marketing industry, collaborating with industry partners to provide students with exposure to real-world practices and the latest industry trends. Guest lectures, workshops, and networking events are organized to give students insights into the industry and opportunities to connect with professionals in the field.

  6. Research-Informed Teaching: The course benefits from the university's research expertise in the areas of marketing and digital media. Students are exposed to the latest research findings and industry best practices, ensuring that their learning is informed by cutting-edge knowledge and insights. The faculty members, who are experts in their respective fields, provide guidance and support to students throughout their academic journey.

  7. Career Development Support: The University of Hertfordshire offers comprehensive career development support to students enrolled in the MSc Strategic Marketing with Digital Media Management with Placement Year course. This includes assistance with CV writing, interview preparation, and access to job fairs and networking events. The university's strong industry connections and reputation in the field of digital marketing provide students with a competitive advantage when seeking employment opportunities.

The MSc Strategic Marketing with Digital Media Management with Placement Year course at the University of Hertfordshire offers a well-rounded and industry-focused education in strategic marketing and digital media management. Through its comprehensive curriculum, placement year option, and industry collaboration, the course prepares students for successful careers in the dynamic and rapidly evolving field of digital marketing.

Pollster Education

Location

Hatfield Campus

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 15450

Postgraduate Programs:

  • Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

  2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

  3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

  4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

  5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.

  6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

  7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

The University of Hertfordshire's MSc Strategic Marketing with Digital Media Management with Placement Year course offers excellent career prospects in the field of digital marketing.

  1. Digital Marketing Manager: Graduates of the MSc Strategic Marketing with Digital Media Management with Placement Year course are well-prepared for roles as digital marketing managers. They possess the skills and knowledge to develop and implement effective digital marketing strategies, manage online campaigns, analyze data, and optimize digital marketing performance. Digital marketing managers are in high demand across various industries as businesses increasingly rely on digital channels to reach and engage their target audiences.

  2. Social Media Manager: With a deep understanding of social media marketing and digital media management, graduates can pursue careers as social media managers. They can take charge of managing social media accounts, creating engaging content, running social media campaigns, and analyzing social media metrics. Social media managers play a critical role in building brand awareness, engaging with customers, and driving social media engagement and conversions.

  3. Content Marketing Specialist: The MSc Strategic Marketing with Digital Media Management with Placement Year course equips graduates with the skills to excel as content marketing specialists. They can create compelling and relevant content across various digital platforms, such as websites, blogs, social media, and email marketing campaigns. Content marketing specialists understand how to craft content that aligns with target audience interests and business objectives, ultimately driving brand awareness, engagement, and conversions.

  4. Digital Analyst: The program prepares graduates for careers as digital analysts, where they can leverage their skills in data analysis and digital marketing insights. Digital analysts collect and analyze data from various digital marketing channels to evaluate marketing performance, identify trends, and make data-driven recommendations. They play a crucial role in optimizing digital marketing campaigns, improving customer experiences, and enhancing overall marketing effectiveness.

  5. E-commerce Specialist: With their knowledge of digital media and marketing strategies, graduates can pursue roles as e-commerce specialists. They can work in companies that operate online stores or manage e-commerce platforms. E-commerce specialists focus on driving online sales, optimizing the user experience, implementing digital marketing tactics to increase conversion rates, and managing online customer relationships.

  6. Digital Strategist: Graduates can also pursue careers as digital strategists, where they develop comprehensive digital marketing strategies for organizations. They analyze market trends, identify target audiences, define marketing objectives, and create strategic plans to achieve business goals. Digital strategists play a critical role in guiding businesses on how to leverage digital media effectively, align marketing efforts with overall business strategies, and stay ahead of the competition.

  7. Entrepreneurship and Freelancing: The MSc Strategic Marketing with Digital Media Management with Placement Year course also equips graduates with the skills and knowledge to start their own digital marketing agencies or work as freelancers. They can provide digital marketing consultancy services to clients, helping them develop and execute effective digital marketing campaigns and strategies.

Graduates are equipped with the skills and expertise needed to excel in various roles within the digital marketing industry, ranging from management positions to specialized roles in social media, content marketing, data analysis, e-commerce, and digital strategy. The placement year option further enhances students' employability by providing practical industry experience and valuable networking opportunities.

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