BSc (Hons) Sport Media

Cyncoed Campus

 

INTAKE: September

Program Overview

The BSc (Hons) Sport Media program at Cardiff Metropolitan University is designed for students passionate about the intersection of sports and media. This interdisciplinary degree equips students with the knowledge and practical skills required to excel in sports journalism, broadcasting, digital media production, and sports communication. The program explores the influence of media on sports culture, the role of sports journalism in shaping public perceptions, and the impact of digital media on sports broadcasting. Through a blend of theoretical study and hands-on experience, students gain a deep understanding of sports media practices and develop critical thinking skills essential for this dynamic industry.

  1. Sports Journalism: Students delve into the art of sports reporting, covering live events, writing engaging match reports, and producing feature articles. They learn to apply journalistic principles and ethics to sports coverage while understanding the unique challenges and opportunities in sports journalism.

  2. Broadcasting and Commentary: The program offers insights into sports broadcasting techniques, including commentary, analysis, and production for radio, television, and online platforms. Students gain practical experience in sports commentary and studio-based broadcasting.

  3. Digital Media Production: With a focus on digital media, students explore the role of social media, streaming platforms, and multimedia content in modern sports communication. They learn video production, editing, and content creation skills tailored for sports audiences.

  4. Sports Communication Strategies: Understanding the importance of effective communication in sports organizations, students study sports PR, marketing, and brand management. They learn how to develop and implement communication strategies to engage fans, promote events, and manage crises.

  5. Media Law and Ethics: Students gain a comprehensive understanding of media law, ethics, and regulations as they apply to sports media. They explore issues such as privacy, defamation, and intellectual property rights in the context of sports journalism and broadcasting.

  6. Industry Placements: The program often includes opportunities for industry placements, allowing students to gain practical experience and develop professional networks within sports media organizations. These placements provide valuable insights into real-world practices and enhance employability upon graduation.

Pollster Education

Location

Cyncoed Campus

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 16000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above. 

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.

Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.

Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.

Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.

Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.

External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year.

The BSc (Hons) Sport Media program at Cardiff Metropolitan University prepares graduates for diverse and exciting career opportunities within the sports media industry. Upon completion of this degree, students develop a comprehensive skill set that combines sports knowledge with media expertise, enabling them to pursue various roles in sports journalism, broadcasting, digital media production, and sports communication.  

  1. Sports Journalist: Graduates can work as sports reporters, correspondents, or editors for print, online, or broadcast media outlets. They cover sporting events, interview athletes and coaches, and write engaging stories and articles about sports.

  2. Sports Broadcaster: This program equips students with skills in commentary, analysis, and presentation for radio, television, and online sports broadcasts. Graduates can pursue careers as sports presenters, commentators, or producers.

  3. Digital Media Producer: With expertise in digital media production, graduates can work as multimedia content creators, producing video highlights, podcasts, and social media content for sports organizations, media companies, or digital platforms.

  4. Social Media Manager: Given the importance of social media in sports communication, graduates can specialize in managing social media accounts, engaging with fans, and developing digital marketing strategies for sports brands and clubs.

  5. Sports Communication Specialist: Graduates can work in sports PR and communications roles, handling media relations, press releases, and promotional campaigns for sports events, teams, or governing bodies.

  6. Content Editor or Producer: With skills in content creation and editing, graduates can oversee the development and production of sports-related content across various platforms, ensuring quality and relevance.

  7. Media Coordinator: Graduates may work within sports organizations, managing media relations, coordinating interviews and press conferences, and facilitating communications between athletes, coaches, and the media.

  8. Digital Marketing Executive: Understanding sports marketing principles, graduates can pursue roles in digital marketing within the sports industry, focusing on audience engagement, brand promotion, and campaign management.

  9. Sports Information Officer: Graduates can work in sports information or sports information technology roles, providing data analytics, statistical analysis, and information services to sports organizations and media.

  10. Freelance Opportunities: Many graduates choose to work independently as freelance sports journalists, photographers, or digital content creators, offering their services to multiple clients and outlets.


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